Lean Video Tactics for the Content War

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Presentation by Peabody Award winning television reporter, Robert Riggs, to the Emerging Tech Conference in Dallas.

Published in: Technology, Business
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Lean Video Tactics for the Content War

  1. 1. ENTRENCHING TOOL LeanVideo for the Content War Emerging Tech Conference #ETCDallas
  2. 2. @RobertRiggs The Texas Daily | KTXD-TV | Ch 47 BackyardMBA Telling Stories in the Digital Age
  3. 3. I got mine first...take that Stephen
  4. 4. The Back Button is the Biggest Threat to your Content
  5. 5. Viewers do not forgive poor audio
  6. 6. ”The SOUND and music are fifty percent of the entertainment in a movie.” Courtesy: LUCASFILM Ltd
  7. 7. #soundfails
  8. 8. TonySchwartz.org The distance from the person on camera to the audience is the distance between their lips and the microphone.
  9. 9. Johnny Carson was Always Closer to his Audience
  10. 10. The boom mic is way up here.
  11. 11. Invest in a Good Quality Condenser Microphone It’s Good at Picking Up Minute Detail Sounds Especially the HumanVoice Produces aNatural-Clean-Clear Sound
  12. 12. SHOTGUN MIC An all purpose directional condenser mic
  13. 13. Shotgun on a boom
  14. 14. Handheld Shotgun
  15. 15. Avoid recording audio in spaces with hard surfaces This room needs to be deadened
  16. 16. Install acoustic sound panels to deadened the room
  17. 17. ZOOM Q3HD Great for video blogging
  18. 18. GoPro Camera Resources
  19. 19. Great for outdoors in bright sunny days
  20. 20. Jerry-rigged for shooting docs in the bush
  21. 21. Give the viewer dramatic camera angles
  22. 22. Great for time lapse videos
  23. 23. Avoid backlighting
  24. 24. Too much shadow
  25. 25. Too hot from backlight Rule of thumb: the subject should always face the light
  26. 26. Great Tutorials
  27. 27. Shop Lights Daylight Color CFL Bulbs Rosco Diffusion Material
  28. 28. Zgrip iPhone Jr. with Apogee MiC zacuto.com apogeedigital.com
  29. 29. There’s an app to control the iPhone lens
  30. 30. Shoot with the phone on the horizontal axis West,Tx fertilizer explosion
  31. 31. Rode SmartLav Lavalier Microphone Rode.com
  32. 32. Record Audio on one iPhone and shoot on another
  33. 33. Great software for synching the audio in editing
  34. 34. Digital Cinema HDSLR
  35. 35. It’s Gone Hollywood
  36. 36. Must Watch Tutorials
  37. 37. Fits In Tight Spaces
  38. 38. High Definition
  39. 39. Audio Recorder for Separate Tracks

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