Boost the usability of the website with kentico cms features
Boost the usability of the website with Kentico CMS features
We all know that Content Management Systems (CMS) acts as the backbone of every E-
commerce. In today’s heading IT world, it is vital to know how to analyze and manage this
asset in an exact manner. For most of the online services, Kentico is popular and has proven
to be one of the favourite platforms. Over the time, it has been talked about extensively on
the internet. Since Kentico is a well-developed CMS, the platform recognizes the need for
a website to convert visitors and promote engagement. But then again if you are merely
using their basic templates, you are barely scratching the surface of the capabilities of the
Kentico which is built on Microsoft technology represents an integrated marketing solution.
It offers various and unavailable features to SharePoint. The experience of expansion
with Kentico CMS development is pain-free and scalable. As they are similar in nature, the
functions of Content Management System (CMS) can be built and there is worry about
keeping track of them.
Let’s explore a few of the features that can enhance the user experiences both site user as
well as its content editors using illustrations.
Making mistake does not mean you cannot limit the size of the audience that provides
visibility into them. Having two phases – Editing and publishing, the default workflow
essentially results in the documents when developing the content in Kentico. Talking about
the two stages, editing phase allows the content editors to make basic updates to page
content and preview those changes before saving the document. At this point, it would enter
the published phase where the edits are visible to site users.
But the question arises – what if you’d like to have an approval process, so that edits can
be reviewed and if needed to be altered before being publicly visible?
In order to accommodate varying workflow needs, Kentico was developed for allowing for
significant customization of the process. In most of the cases, you will want to include an
additional step wherein the document enters a scheduled stage between the editing and
This additional step will allow the content editors to review the edited document by other
users of the CMS prior to being visible to the public.
Content Personalization through Macros
An online marketing feature – Content personalization, can significantly increase the
flexibility of your website. Depending on the circumstances, personalization allows you to
design pages that display different content in which they are viewed.
For an instance, you can offer extraordinary content for various types of visitors by custom-
build pages. Also, as per the actions performed by them on the website can dynamically
change for each user.
In Kentico, the term macros are short snippets of code that can be entered in the CMS and
assessed dynamically. As a result, this will allow you to cater the content of pages based
on factors that can vary between users’ sessions or even user.
Giving an Illustration about Macros, by adding a macro to toggle between two blocks of
text based on whether or not a user is logged into the site and perhaps reference the user
by name if they will be keeping the experience as relevant as possible, improve user
engagement with your site and hopefully lead to conversions.
Hence, the above-discussed features might benefit in your development needs, however,
they are far from comprehensive.