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Steve Jennings • World Innovation Convention • 3 November, 2015 • Berlin	
  
Your future is participation and
here’s why
“It always seems impossible
until it’s done.”
– Nelson Mandela
FINDING PURPOSE AND DESTINATION
questions you need
to be asking
3
Do you really know what
your customers think
about you?
Do you know which
customer emotions are
key to your future growth?
Who do your customers
want you to become?
THE AGE OF INNOVATION DISRUPTION
Marketers don’t define
innovation, customers do
OWNS NO REAL ESTATE
OWNS NO TELCO INFRASTRUCTURE
OWNS NO TAXIS
CARRIES NO INVENTORY
1. BENEFITBUILDS NO APPS
CREATES NO CONTENT
New kids on the block
TRANSACTIONS WITH NO 3RD PARTY
MAYONNAISSE WITH NO EGGS
BANKING WITH NO INFRASTRUCTURE
ENTERPRISE COMMUNICATION WITH NO EMAIL
The age of the great
disruption
FROM ADWORDS TO THE FUTURE OF MOBILITY
FROM PAYPAL TO SUPERSONIC TRAINS
DISRUPTING THE ENERGY UTILITY INDUSTRY
Let’s get back to today
MAKING BUSINESS MORE HUMAN
of your employees are disengaged
70%
SOURCE: GALLUP
cost to employers in productivity
(USA)
$450B
SOURCE: GALLUP
Compensation attracts
talent but has limited
impact on employee
participation and effort
SOURCE: GALLUP
You can begin your search
for the right innovation by
taking a long hard look in
the mirror
PARTICIPATION COMMERCE SYSTEM
of new FMCG product launches
never survive the first year of
their marketing cycle
76%
SOURCE: BREAKTHROUGH INNOVATION REPORT. NIELSON, 2014
Re-imagination of
products, services,
operations, KPI’s
Your future is participation and here’s why
Your future is participation and here’s why
DISCOVERY
PRODUCT & MARKETING IDEAS SUBMITTED BY CONSUMERS, FANS, ADVOCATES
Your future is participation and here’s why
Your future is participation and here’s why
COLLABORATIVE
PRODUCT & MARKETING CHALLENGES TO CONSUMERS, FANS, ADVOCATES
Your future is participation and here’s why
INTERNAL
CONTINUOUS IMPROVEMENT THROUGH EMPLOYEE PARTICIPATION
Your future is participation and here’s why
EXTERNAL
ACCESS & INTEGRATION TO 3RD PARTY NETWORKS, E.G. MAKER COMMUNITIES
Your future is participation and here’s why
Your future is participation and here’s why
WHAT IS BETTER?
PARTICIPATION COMMERCE™
PARTICIPATION
COMMERCE
Procurement • Supply Chain
Human Resources • Customers
Services • Logistics
Communications • Consumers
A network gives
you reach
TED RUBIN
A community gives
you power
TED RUBIN
THE LIGHT AT THE END OF THE TUNNEL
Great innovators ask
impossible questions
recommendations
5
1. RELEVANCE
Don’t just ride shifts in
culture, contribute to them.
2. EQ
Tapping in to your customers
emotional needs is one of
the keys to your future
growth and survival.
3. PEOPLE
Find the people who are doing
what you need and make
them part of your team.
4. CUSTOMERS
Embed the customer in your
entire business ecosystem,
not just marketing.
5. PARTICIPATION
Co-create products and
services that your customers
and advocates want to talk
about, share and buy.
“I also tell customers that
they fulfill another vital role:
They are an avenue to the
truth. And in today’s world, a
CEO needs every avenue to
the truth that he or she can
find...”
– Jørgen Vig Knudstorp, CEO, LEGO Group
Grab me at the break
AND LET’S CONNECT
THANK YOU
@stevejennings1
steve@betterventures.co
www.betterventures.co
#betterparticipation

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