3 May, 2017: How have we arrived at now? What can the past tell us about the future? What matters, what's possible, and what's important. I used these slides to share my thoughts about how we can thrive in a rapidly changing and unpredictable world, and why the pace of change isn't going to slow down any time soon.

1. CONFIDENTIAL
API of WE
CIID: Copenhagen Insititute of Interaction Design
Copenhagen, Denmark
3 May, 2017
Steve Jennings • Founding Partner • Better Participation Group

2. CONFIDENTIAL
INTRO

3. CONFIDENTIAL
BETTER PARTICIPATION GROUP
Better Participation Group is the holding company for our three subsidiaries. We use the power of
participation to help brands and businesses meet the challenges and opportunities of the 21st century.
AGENCY
Our creative arm. Our global team crafts next-
generation digital and analog participation
business models connecting brands and their
most important stakeholders.
VENTURES
A revolutionary new approach to enabling
entrepreneurs and organizations that want to
change the way business gets done while
delivering commercial value and powerful
social impact.
TECHNOLOGY
A full-stack approach to creating powerful
collaborations between an organization and its
customers, partners and employees. It delivers
impacts across the entirebusiness ecosystem.

4. CONFIDENTIAL
BETTER CREDO
• We believe everything is changing.
• We believe everyone who contributes deserves to win.
• We believe in the API of We.
• We believe in trust and transparency.
• We believe that participation is better business.

5. CONFIDENTIAL
THE TEAM
WE THRIVE WHEN WE ARE CHALLENGED WITH THE IMPOSSIBLE

6. CONFIDENTIAL
API of WE

7. CONFIDENTIAL
What Matters
What’s Important
What’s Possible

8. CONFIDENTIAL
Is it possible to create the
future most of us want?
And if so, how do we do it?
THE API of WE: IT STARTED WITH A QUESTION

9. CONFIDENTIAL
0000

10. CONFIDENTIAL
0 – 1800’s
FOR A LONG TIME THINGS DIDN’T CHANGE

11. CONFIDENTIAL
1440

12. CONFIDENTIAL
0 – 1800’s
DISRUPTION: THE PRINTING PRESS

13. CONFIDENTIAL
1760 -

14. CONFIDENTIAL
0 – 1800’s
DISRUPTION: INDUSTRIAL REVOLUTION

15. CONFIDENTIAL
0 – 1800’s
THE START OF MASS PRODUCTION

16. CONFIDENTIAL
1876

17. CONFIDENTIAL
0 – 1800’s
DISRUPTION: COMMINCATION REVOLUTION

18. CONFIDENTIAL
1920’s

19. CONFIDENTIAL
0 – 1800’s
DISRUPTION: THE RADIO

20. CONFIDENTIAL
0 – 1800’s
DISRUPTION: CONSUMER ADVERTISING

21. CONFIDENTIAL
1950’s

22. CONFIDENTIAL
0 – 1800’s
DISRUPTION: TV INDUSTRIAL AGE

23. CONFIDENTIAL
0 – 1800’s
DISRUPTION: CONSUMER PACKAGED GOODS

24. CONFIDENTIAL
0 – 1800’s
DISRUPTION: ADVERTISING BECOMES ENTERTAINMENT

25. CONFIDENTIAL
1969

26. CONFIDENTIAL
1961
DISRUPTION: WALKING ON THE MOON

27. CONFIDENTIAL
1995

28. CONFIDENTIAL
THE YEAR MY WORLD WAS TURNED UPSIDE DOWN!

29. CONFIDENTIAL
DISRUPTION: THE DIGITAL REVOLUTION BEGINS

30. CONFIDENTIAL
amazon.com
google.com

31. CONFIDENTIAL
amazon.com
google.com

32. C O N F I D E N T I A L
DISRUPTION: LINES OF CODE CHANGING THE WORLD

33. C O N F I D E N T I A L
SILICON VALLEY: THE EPICENTRE OF A NEW INDUSTRY

34. CONFIDENTIAL
2015

35. CONFIDENTIAL

36. CONFIDENTIAL
YOLO

37. CONFIDENTIAL
FOMO

38. CONFIDENTIAL
INSTANT
GRATIFICATION

39. CONFIDENTIAL
A WORLD OF
IMAGINARY
FRIENDS

40. CONFIDENTIAL
DEPRESSION AND SUICIDE

41. CONFIDENTIAL
MALNUTRITION AND HUNGER

42. CONFIDENTIAL
REFUGEE CRISIS

43. CONFIDENTIAL
We live in a world of temporary
abundance, leading to irreversible
unhappiness.

44. CONFIDENTIAL
WTF IS
GOING ON?

45. CONFIDENTIAL

46. CONFIDENTIAL
SILICON VALLEY
SOCIAL GRAPH: ONE PERSON, ONE DAY

47. CONFIDENTIAL
IF YOU CAN’T SEE
THE PRICE TAG
YOU ARE THE
PRODUCT

48. CONFIDENTIAL
DATA IS A $200BN
INDUSTRY IN THE
USA

49. CONFIDENTIAL

50. CONFIDENTIAL

51. CONFIDENTIAL
WE’RE WATCHING YOU

52. CONFIDENTIAL
“I TOLD YOU SO. WHAT ARE
YOU GOING TO DO ABOUT IT?”

53. CONFIDENTIAL
REDIFING
OUR RISK
TOLERANCE!

54. CONFIDENTIAL
What we need is a radical change
in attitudes in the society of which
we are a part. What we really
need is a cultural revolution.

55. CONFIDENTIAL

56. CONFIDENTIAL
SOCIAL
ACTIVISM

57. CONFIDENTIAL
2010: ARAB SPRING

58. CONFIDENTIAL
2011: OCCUPY MOVEMENT

59. CONFIDENTIAL
2012: KONY

60. CONFIDENTIAL
2015: BLACK LIVES MATTER

61. CONFIDENTIAL
2017: WOMEN’S MARCH

62. CONFIDENTIAL
2017

63. CONFIDENTIAL
We're suffering from a compassion
and integrity deficit. And this matters
a lot more to most of us than we
dare to admit.

64. CONFIDENTIAL
SALT SPRING ISLAND THE HOME OF BETTER

65. CONFIDENTIAL
CAN WE
ENGINEER
SERENDIPITY?

66. CONFIDENTIAL

67. CONFIDENTIAL
WHAT IF
We could redefine the definition of success
and change the way billions of people
create value for themselves, their families,
and their communities, leading to a new
kind of societal growth and sustainable
environmental abundance.

68. CONFIDENTIAL
The API of WE
Fair. Just. True.

69. CONFIDENTIAL
PROSPERITY IS
DEFINED BY
SOLUTIONS TO
HUMAN PROBLEMS

70. CONFIDENTIAL
NOT
MONEY

71. CONFIDENTIAL
WE HAVE AN
URGENT NEED

72. CONFIDENTIAL
FOR WORLD
CHANGING IDEAS
THAT SCALE IN
NEW WAYS

73. CONFIDENTIAL
MUTUAL VALUE CREATION
Imagine what the next Google,
Facebook, Amazon or Apple will be
like, through Distributed
Participation…

74. CONFIDENTIAL
SUSTAINABLE SOCIAL IMPACT
Where everyone shares in the
success of the business and the
wealth created.

75. CONFIDENTIAL
WHERE TO NEXT?

76. CONFIDENTIAL
THE RETURN OF THE MOONSHOT ‘MINDSET’

77. CONFIDENTIAL
Our greatest opportunity for impact lies
not just in connecting people to us and
our ideas, but in creating a place where
people can inspire and empower each
other in the quest to take sustained action
that leads to deep and profound change.

78. CONFIDENTIAL

79. CONFIDENTIAL
2040

80. CONFIDENTIAL

81. CONFIDENTIAL
WE CAN CREATE
THIS

82. CONFIDENTIAL

83. CONFIDENTIAL

84. CONFIDENTIAL
OR, WE CAN
CREATE THIS

85. CONFIDENTIAL

86. CONFIDENTIAL
Next steps
THE NEW FRONTIER

87. CONFIDENTIAL

88. CONFIDENTIAL
WWW.WEAREPARTICIPATION.COM
Join the
movement
t: @stevejennings1
e: steve@weareparticipation.com
t: @better_participation
i: weareparticipation
#participationsignal