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Win the Sale: How to End Showrooming

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Showrooming is the act of visiting a brick and mortar location to research a product before buying it online. You take the time to get to know a customer and their needs and after 45 minutes, they purchase the product from a discount retailer online. It’s an incredibly frustrating point for retailers, but an increased convenience for shoppers. And unfortunately, it isn’t going away. Learn how you can work to stop showrooming!

Published in: Retail
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Win the Sale: How to End Showrooming

  1. 1. WIN THE SALE: HOW TO END SHOWROOMING
  2. 2. You take the time to get to know a customer and their needs and then after 45 minutes, they decide to purchase the product from an online retailer. Showrooming is a frustrating part of any retailer’s business. Read on to find out how you can work to stop showrooming in your store!
  3. 3. In-Store Experience
  4. 4. Focus on improving the three areas of your store to create an in-store experience that wows your customers: • Amp up your technology • Offer above and beyond customer service • Create a community
  5. 5. Be the Expert
  6. 6. Develop trust with your customers by showing you know your products best by: • Hiring employees who are passionate about your products • Training your employees extensively • Going beyond product knowledge
  7. 7. Using Your Data
  8. 8. Data can help you offer a better shopping experience through customer personalization. Try out marketing with your data by: • Segmenting based on purchases • Ramping up personalization • Creating a lookalike audience
  9. 9. Launch a Website
  10. 10. Consider setting up a website to attract customers in new ways. Showcase products online to appeal to customers who want: • In-the-moment purchases • In-store pickup • In-store returns
  11. 11. For the full guide visit, ricssoftware.com, or CLICK HERE ▷

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