Knowing your customer’s trade is essential for buying
inventory that your customers want and need.
Running reports on inventory that has been purchased
in the past will offer insight into the types of apparel or
western wear gear your customers consistently buy.
You can also add customer notes at the point of sale to
indicate their trade so you have helpful information to
guide buying decisions.
Supplying your customers’ favorite brands will get them
to come back in and keeping buying from you.
You can run reports on what brands are the best and
worst-selling so you are always appealing to popular
Having conversations with your customers about their
favorite brands will also help you know what they like
and you should keep buying.
Using your customer notes that include their trade
and favorite brands, you can personalize marketing
tactics to capture their attention.
Let customers know when new inventory relevant
to them arrives. For example, email those customers
when you receive a shipment of Ariat boots, Resistol
hats, or Montana Silversmiths belt buckles.
Adding as much customer information as you can will
help make your marketing campaigns more specific
and applicable to who the recipients are.
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Want to learn about how
RICS can help you manage
your western wear store?