“You can do promotions and marketing
gimmicks until the cows come home but
if you haven’t done all you can to convert
those customers who are in your four
walls – the only place you can truly affect
your sales – from lookers to buyers, then
you are like a poor marksman constantly
missing the target.” Bob Phibbs, @TheRetailDoctor
“It’s hard to remember everything.
Tracking customer information
allows us to build relationships
without having to remember all
the details ourselves. It’s amazing
what that can do to drive sales.”
Linda Shikany, Owner, Marigold Clothing
LOYALTY CARDS ARE
OFFERS ARE BETTER.
“Ask yourself: What’s happening in
my community, in my category and in
my channel? What pain or friction are
my shoppers dealing with right now?
What can I do to ease it or just make
them happier? And how will this lead
to them choosing our store?”
Laura Davis-Taylor, SVP of Omnichannel Experience, The Integer Group
DON’T BE EGOCENTRIC.
IT’S NOT ABOUT YOU; IT’S
ABOUT YOUR CUSTOMERS.
“Consumers don’t care about tags
like ‘omni’ – what they care about
is being able to purchase the
products they are looking for on
their own time, from anywhere,
on any device.” Jason Becker, COO, RICS Software