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Email Marketing Tips for Retailers

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Check out these email marketing tips to effectively reach your customers and get them into your store!

Published in: Retail
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Email Marketing Tips for Retailers

  1. 1. EMAIL MARKETING TIPS FOR RETAILERS
  2. 2. One of the best ways to tell your customers about what’s happening in your store is through email marketing. When sending an email to your customers about special deals, events, holidays, etc., there are a few tips to keep in mind!
  3. 3. SEND TIME OPTIMIZE
  4. 4. You need to be smart about when you send out an email. During work hours is probably the best time because people tend to check their personal email throughout the day as well. You also should be cognizant of time zones! See when you have gotten the best open and click- through rates in the past and continue to send emails on that day or at that time.
  5. 5. PERSONALIZE
  6. 6. It’s important you are personalizing the emails that you send to your customers to make them feel more appreciated and to build customer loyalty. You can segment your audience for targeted campaigns by running reports that include specific criteria. Segments can include gender, geographic location, purchase history, etc.
  7. 7. KEEP IT CONCISE
  8. 8. As you probably know from receiving marketing emails yourself, you want the point of the email to be obvious. As a retailer, you should make sure you share the deal, event, or the purpose of the email right away. You should also include it in the subject line, but keep it catchy! Keep the email short and concise so that customers can quickly read it and know exactly what the offer is.
  9. 9. To learn about becoming a more effective marketer for your retail store and occasions that you can use email marketing, CLICK HERE ▷

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