One of the best ways to tell your customers
about what’s happening in your store is through
email marketing. When sending an email to your
customers about special deals, events, holidays,
etc., there are a few tips to keep in mind!
You need to be smart about
when you send out an email.
During work hours is probably
the best time because people
tend to check their personal
email throughout the day as well.
You also should be cognizant of
time zones! See when you have
gotten the best open and click-
through rates in the past and
continue to send emails on that
day or at that time.
It’s important you are personalizing
the emails that you send to your
customers to make them feel
more appreciated and to build
customer loyalty. You can segment
your audience for targeted
campaigns by running reports that
include specific criteria. Segments
can include gender, geographic
location, purchase history, etc.
As you probably know from
receiving marketing emails
yourself, you want the point of
the email to be obvious. As a
retailer, you should make sure
you share the deal, event, or
the purpose of the email right
away. You should also include
it in the subject line, but keep
it catchy! Keep the email short
and concise so that customers
can quickly read it and know
exactly what the offer is.
To learn about becoming a more effective marketer for your
retail store and occasions that you can use email marketing,
CLICK HERE ▷