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Creating a Better Ecommerce Experience

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Ecommerce isn’t just online shopping anymore. As Millennials continue to dominate the retail scene, it’s important to recognize how you can resonate. Putting up an ecommerce site is a step in the right direction, but if you rely on the idea that if you build it, they will come, you’ll find your store lacking sales and losing customers.

Published in: Retail
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Creating a Better Ecommerce Experience

  1. 1. CREATING A BETTER ECOMMERCE EXPERIENCE
  2. 2. THE NEED FOR AN ONLINEPRESENCE
  3. 3. Having an ecommerce site is more than just selling your inventory online. You need to create an experience that will engage your customers and promote your brand. Make sure your customers know about your online presence by setting up social media and claiming your Google My Business listing.
  4. 4. PROMOTING YOUR NEWPRESENCE
  5. 5. Send out an announcement to your customers so they know they can find you online. Promote your site and your new social channels and ask your client base to follow you so they can stay up-to-date on the latest products and offers.
  6. 6. CONNECTING ONLINE WITHIN-STORE
  7. 7. Having a consistent brand across ALL channels of selling is incredibly important to continue growing trust with your customer base. Customers want to identify with you as a brand, and if they find an inconsistent experience, they might be more interested in finding a store that offers an experience that feels less disjointed.
  8. 8. CREATING DEMAND
  9. 9. Use your ecommerce site to take advantage of the impulse Millennials have to want something quickly. Give your shoppers the option to pick up in store, so they don’t have to wait for shipping and know you have the item in stock. You can also create greater demand for your products online by showing the actual number of products you have left.
  10. 10. A CONTENT EXPERIENCE
  11. 11. Retailers with successful ecommerce sites aren’t only selling their products online, but also delivering a meaningful, interactive online experience through content. Share ways shoppers can use your products and the life experiences the products offer. An easy way to create a content experience is by setting up a blog on your site!
  12. 12. To learn more about creating a better ecommerce experience, see our full guide! CLICK HERE ▷

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