AND EDUCATE THEM
Staff product knowledge is a main
contributing factor that drives in-
Taking time to listen to what your
customer is looking for will give
you the ability to best assist them.
By giving the customer as much
information as possible and not
forcing any specific shoe on them,
they will be more inclined to trust
It is important that
you are spending
adequate time and
have patience with
You should bring them
several options based
on their needs and
educate them on the
pros and cons of each
pair of shoes.
Taking time with the
fitting process shows
you are willing to
find the best shoe for
them. In turn, they
will be more likely to
make the investment.
CREATE AN INVITING AND
There are a few essentials when it comes to having a footwear store:
• You need to make sure you have comfortable chairs for your
customers to try on different shoes and there is plenty of seating
for both the customers and their companions.
• Full-length mirrors are also a must, so that the shopper can see the
shoes with a full outfit.
• It should also be very clear what type of footwear you sell, so the
customer knows exactly what kind of store they are walking in to.