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3 Quick and Dirty Tips for Managing a Running Store

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There’s more to managing a specialty running store than basic retail knowledge. If you’re thinking about opening a running store, or own one and want to take it to the next level, check out our 3 tips for success.

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3 Quick and Dirty Tips for Managing a Running Store

  1. 1. 1© 2015 RICS Software – Proprietary and Confidential
  2. 2. 2© 2015 RICS Software – Proprietary and Confidential 1RECOGNIZE YOUR STRENGTHS
  3. 3. 3© 2015 RICS Software – Proprietary and Confidential 1Serious runners and amateurs alike come into a specialty running store because they want a quality experience. Otherwise, let’s be honest, they’d type “running shoes” into Google and select the most economical option available on Amazon. The fit process and in-person interactions are your competitive advantages. Use them. RECOGNIZE YOUR STRENGTHS
  4. 4. 4© 2015 RICS Software – Proprietary and Confidential DON’T BE PUSHY2
  5. 5. 5© 2015 RICS Software – Proprietary and Confidential Trying to push the quick sale is guaranteed to turn people off. Make use of the opportunity to educate your customers about different types of running shoes, as well as which ones work best to correct stride issues like pronation and supination. Diagnosing and explaining these issues lend credibility to your expertise, giving customers the incentive to trust your judgment and become repeat buyers. 2DON’T BE PUSHY
  6. 6. 6© 2015 RICS Software – Proprietary and Confidential GET INVOLVED IN LOCAL EVENTS3
  7. 7. 7© 2015 RICS Software – Proprietary and Confidential The benefits of this one are endless: • You establish your business as a prominent presence within the community. • You can associate your name and store with relevant events like trail runs, pub crawls, and themed races. • You gain recognition for promoting an active society and get a little marketing in the meantime. The list goes on… 3GET INVOLVED IN LOCAL EVENTS
  8. 8. 8© 2015 RICS Software – Proprietary and Confidential WANT TO LEARN MORE ABOUT MANAGING A RUNNING STORE? CLICK HERE 

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