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Nofuss Internet Business<br />Search Engine Promotion <br />and <br />Search Engine Marketing <br />12/20/2009<br />1<br />
Rich Sale - Who Is He?<br />Been working full time on the Internet since 2004<br />Helping Businesses and Individuals get ...
What Is Search Engine Marketing (SEM)?<br />Generating sales and/or capturing leads from ‘customers’ that are searching on...
So Why Do You Need SEM?<br />People now search the internet for everything<br />Your business website has to appear in the...
Examples of What We Achieve<br />Property Search Agents<br />#7 out of 67,700,000 on Google.com<br />London Search Agents<...
Examples of What We Achieve (cont)<br />Wine Storage<br />#3 out of 22,900,000 on google.co.uk<br />Wine Cellars<br />#3 o...
Examples of What We Achieve (cont)<br />12/20/2009<br />7<br />
Examples of What We Achieve (cont)<br />12/20/2009<br />8<br />
Examples of What We Achieve (cont)<br />12/20/2009<br />9<br />
Examples of What We Achieve (cont)<br />12/20/2009<br />10<br />
Examples of What We Achieve (cont)<br />12/20/2009<br />11<br />
Examples of What We Achieve (cont)<br />12/20/2009<br />12<br />
Examples of What We Achieve (cont)<br />12/20/2009<br />13<br />
Examples of What We Achieve (cont)<br />12/20/2009<br />14<br />
What Is The Process<br />Get The Website Optimised<br />Web Designers Just Don’t Get SEO/SEP so we fix the website.<br />C...
How To Dominate Your Market<br />Understand your customer’s searching behavior<br /> What problem are they trying to solve...
How To Dominate Your Market(cont)<br />Set up a blog (optional)<br />Set up Adwords campaign (optional)<br />Monitor, test...
Services Offered<br />Initial consultation<br />Build a plan to dominate your market<br />SEP Services<br />Article writin...
Services Offered (cont)<br />PPC Services<br />Keyword research – both general and competitor analysis – using all tools<b...
Thanks<br />http://www.nofussinternetbusiness.com<br />Rich Sale<br />Tel:	01767 650 730<br />Mob:	07979 961 971<br />Emai...
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Nofuss Internet Business Search Engine Promotion Services

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Search Engine Promotion services offered by Nofuss Internet Business with examples of results achieved

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Nofuss Internet Business Search Engine Promotion Services

  1. 1. Nofuss Internet Business<br />Search Engine Promotion <br />and <br />Search Engine Marketing <br />12/20/2009<br />1<br />
  2. 2. Rich Sale - Who Is He?<br />Been working full time on the Internet since 2004<br />Helping Businesses and Individuals get some return from their Internet investment.<br />Web Design and Development Experience<br />Software Engineering / Database Driven Websites<br />Search Engine Promotion Expert<br />Web Usability<br />Google AdWords <br />Internet affiliate marketing<br /> Loads more................<br />12/20/2009<br />2<br />
  3. 3. What Is Search Engine Marketing (SEM)?<br />Generating sales and/or capturing leads from ‘customers’ that are searching on the Internet<br />SEM starts with “search engine optimisation(SEO)”<br />Build a site with search in mind based around keywords<br />But SEM is mostly “search engine promotion (SEP)”<br />Actively Promote the web pages so they appear in Search results. <br />Intelligently Promote web pages to maximise traffic/sales<br />SEM has Grown to optionally include Pay Per Click (PPC)<br />Google’s Adwords (3 line ads that show up on the right of search engine results)<br />But SEM now utilises Web 2.0 Social Networking Sites as a promotion tool.<br />12/20/2009<br />3<br />
  4. 4. So Why Do You Need SEM?<br />People now search the internet for everything<br />Your business website has to appear in the search results to get this business<br />But moreover<br />You must rank well in the search results for the right keywords to get this business.<br />This is What I Can Do For You!<br />12/20/2009<br />4<br />
  5. 5. Examples of What We Achieve<br />Property Search Agents<br />#7 out of 67,700,000 on Google.com<br />London Search Agents<br />#1 out of 43,800,000 on Google.com<br />Roof Access<br />#2 out of 16,200,000 on google.com<br />Industrial Roof Access<br />#1 & 2 out of 8,380,000 on google.com<br />Stairwell Access<br />#4 out of 420,000 on google.com<br />12/20/2009<br />5<br />
  6. 6. Examples of What We Achieve (cont)<br />Wine Storage<br />#3 out of 22,900,000 on google.co.uk<br />Wine Cellars<br />#3 out of 7,700,000 on google.co.uk<br />Wine Racks<br />#9 out of 13,100,000 on google.co.uk<br />Wine Insurance<br />#4 out of 40,000,000 on google.com<br />Large sized Ladies Shoes<br />#3 out of 41,400,000 on google.com<br />Large Ladies Shoes<br />#1 out of 29,300,000 on google.com<br />12/20/2009<br />6<br />
  7. 7. Examples of What We Achieve (cont)<br />12/20/2009<br />7<br />
  8. 8. Examples of What We Achieve (cont)<br />12/20/2009<br />8<br />
  9. 9. Examples of What We Achieve (cont)<br />12/20/2009<br />9<br />
  10. 10. Examples of What We Achieve (cont)<br />12/20/2009<br />10<br />
  11. 11. Examples of What We Achieve (cont)<br />12/20/2009<br />11<br />
  12. 12. Examples of What We Achieve (cont)<br />12/20/2009<br />12<br />
  13. 13. Examples of What We Achieve (cont)<br />12/20/2009<br />13<br />
  14. 14. Examples of What We Achieve (cont)<br />12/20/2009<br />14<br />
  15. 15. What Is The Process<br />Get The Website Optimised<br />Web Designers Just Don’t Get SEO/SEP so we fix the website.<br />Choose the keywords<br />Modify web content to match keywords<br />Setup Tracking/Analytics <br />Get Website Indexed<br />PPC Campaign (optional)<br />Establish buying keywords<br />SEP/SEM (promotion/marketing)<br />Monitor, Review and Improve<br />12/20/2009<br />15<br />
  16. 16. How To Dominate Your Market<br />Understand your customer’s searching behavior<br /> What problem are they trying to solve<br /> What’s the conversation they’re having with themselves?<br />Decide how to track conversions (leads, sales etc.)<br />Keyword research<br />Brainstorm core ones<br />“Spy” on competition<br />Let loose the tools<br />Group keywords by landing page (conversation type)<br />Prioritise<br />Assign landing pages and optimise content<br />12/20/2009<br />16<br />
  17. 17. How To Dominate Your Market(cont)<br />Set up a blog (optional)<br />Set up Adwords campaign (optional)<br />Monitor, test etc.<br />Split test every day<br />Adjust bids every day<br />Delete non-performing keywords every day<br />Find a “money term” start search engine promotion process<br />Article Marketing 2-3 articles per week (or even more!)<br />Blog postings at least 3 times per week (outsource)<br />Forum postings<br />Yahoo answers<br />Blog postings (other people’s)<br />........ <br />12/20/2009<br />17<br />
  18. 18. Services Offered<br />Initial consultation<br />Build a plan to dominate your market<br />SEP Services<br />Article writing (500–750 words)<br />Article submission to 200–1000 article directories for every article –Builds thousands of links with optimised “anchor text”<br />Highly specialised, no duplicate content penalties!<br />Link building in forums, blogs and Yahoo answers EVERY day<br />Social bookmarking of articles and blog posts EVERY day<br />Monthly consultation with web designer to insure appropriate on page elements.<br />Set up your blog<br />2–4 blog posts per week (your blog)<br />…….more<br />12/20/2009<br />18<br />
  19. 19. Services Offered (cont)<br />PPC Services<br />Keyword research – both general and competitor analysis – using all tools<br />Ad groups set up with no more than 3 keywords in each ad group, and all keywords categorised by “customer conversation”<br /> Initial ads set up with keywords in the ad text, correct capitalisation etc.<br />Split testing ads for EVERY ad group, EVERY day<br />Content network campaign set up and tracking<br />Site placement campaign set up and tracking<br />Daily bid optimisation<br />Your campaign reviewed and tweaked EVERY day<br />– Autoresponder set up<br />12/20/2009<br />19<br />
  20. 20. Thanks<br />http://www.nofussinternetbusiness.com<br />Rich Sale<br />Tel: 01767 650 730<br />Mob: 07979 961 971<br />Email: ricsale@nofussinternetbusiness.com<br />The Old Fountain<br />12 Dennis Green<br />Gamlingay<br />Sandy<br />SG19 3LQ<br />United Kingdom<br />12/20/2009<br />20<br />
  21. 21. MacroArt Keyword Research<br />12/20/2009<br />21<br />
  22. 22. MacroArt Keyword Research (cont)<br />12/20/2009<br />22<br />
  23. 23. MacroArt Keyword Research (cont)<br />12/20/2009<br />23<br />
  24. 24. MacroArt Keyword Research (cont)<br />12/20/2009<br />24<br />

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