Web 3.0: How’s That Panning
Out Then… Web Technology Trends for 2009 and Beyond Presented by: Richard MacManus, Founder & Editor, ReadWriteWeb

<ul><li>http://www.readwriteweb.com </li></ul><ul><li>Daily coverage of Web
Technology news, products & trends </li></ul><ul><li>Other ReadWriteWeb properties: ReadWriteStart (profiling startups and entrepreneurs), ReadWriteHire (news on tech & media job hires), ReadWriteTalk (podcast show) </li></ul><ul><li>ReadWriteWeb is among the 20 most popular blogs in the world (ref: Technorati) </li></ul><ul><li>Founder & Editor: Richard MacManus </li></ul><ul><li>RWW team: Bernard Lunn, Marshall Kirkpatrick, Alex Iskold, Sarah Perez, Frederic Lardinois, Jolie O’Dell, Lidija Davis, Phil Glockner, Doug Coleman, Sean Ammirati </li></ul>

Web 2.0 <ul><li>Read/Write, two-way, anyone
can be a publisher </li></ul><ul><li>Social Web </li></ul><ul><li>The term “Web 2.0” defines an era; like “Dot Com” </li></ul><ul><li>Search (Google, Alternative Search Engines) </li></ul><ul><li>Social Networks (MySpace, Facebook, OpenSocial) </li></ul><ul><li>Online Media (YouTube, Hulu, Last.fm) </li></ul><ul><li>Content Aggregation / Syndication (Bloglines, Google Reader, Techmeme, Topix) </li></ul><ul><li>Mashups (Google Maps, Flickr, Amazon) </li></ul><ul><li>Image credit: catspyjamasnz </li></ul>

What’s Next? (Beyond Web 2.0)
<ul><li>Web Sites Become Web Services </li></ul><ul><ul><li>“ Unstructured information will give way to structured information - paving the road to more intelligent computing.” ( Alex Iskold, ReadWriteWeb, Mar 07 ) </li></ul></ul><ul><ul><li>Examples: Amazon E-Commerce API, del.icio.us API, Twitter API, Dapper, Yahoo! Pipes (scraping technologies) </li></ul></ul><ul><ul><li>Pages not center of Web now, Data & Services are </li></ul></ul><ul><ul><li>90% of Twitter activity happens through its API </li></ul></ul><ul><li>Intelligent Web = data is getting smarter ( ref: Nova Spivack, Twine, Oct 07 ) </li></ul><ul><ul><li>Semantic Web / Linked Data </li></ul></ul><ul><ul><li>Filters / recommendations </li></ul></ul><ul><ul><li>Personalization </li></ul></ul><ul><li>Beyond PC - mobile, IPTV, physical world integration </li></ul>

Web 3.0? <ul><li>“ People keep
asking what Web 3.0 is. I think maybe when you've got an overlay of scalable vector graphics […] on Web 2.0 and access to a semantic Web integrated across a huge space of data […]” Tim Berners-Lee , 2006 </li></ul><ul><li>” The Web of Openness . A web that breaks the old siloes, links everyone everything everywhere, and makes the whole thing potentially smarter .” Greg Boutin , May 2009 </li></ul><ul><li>“ The Web 3.0 term misleads organizations by implying that a new version of the web is upon us.” Anthony Bradley , Gartner, April 2009 </li></ul>

Web 3.0 in a Nutshell
<ul><li>Cartoon by </li></ul><ul><li>Geek and Poke </li></ul>

Web 3.0 or No, We’re
Seeing Something New <ul><li>There is a difference in the products we're seeing in 2009 compared to the ones we saw at the height of 'Web 2.0' (2005-08). </li></ul><ul><ul><li>More products based on open, structured data e.g. Wolfram Alpha </li></ul></ul><ul><ul><li>More real-time e.g. Twitter, OneRiot </li></ul></ul><ul><ul><li>Better filters e.g. FriendFeed (and Facebook, which copies FF ) </li></ul></ul><ul><li>Open data, structured data, filtering content, real-time, personalization. These are all new or noticeable trends that we’re seeing on the 2009 Web. </li></ul>

Google Search Options & Rich
Snippets <ul><li>Adding real-time search, structured data, & more to Google's core search. </li></ul><ul><li>Options: when user clicks on 'Show options...', a sidebar displays options including multimedia, reviews and time-based views. </li></ul><ul><li>Rich snippets: extract and show useful info from web pages; uses structured data open standards such as microformats and RDFa </li></ul><ul><li>Google evolving </li></ul><ul><ul><li>more media and interaction on the Web in 2009 </li></ul></ul><ul><ul><li>users are demanding real-time updates </li></ul></ul>

Linked Data <ul><li>Linked Data: structured
data, but not necessarily semantic </li></ul><ul><li>W3C Linking Open Data (LOD) project </li></ul><ul><li>The image illustrates participating data sets as of March 2009. E.g. Thomson Reuters' Open Calais project, Freebase, and DBpedia </li></ul><ul><li>Re-uses existing ontologies such as WordNet, FOAF, and SKOS </li></ul><ul><li>The data sets all grant access to their knowledge bases and link to items of other data sets. </li></ul><ul><li>Read more: The Web of Data: Creating Machine-Accessible Information ; Alexander Korth, ReadWriteWeb, April 2009 </li></ul>

Linked Data: Let A Thousand
Flowers Bloom <ul><li>Linked Data enables data to be opened up and connected so that people can build interesting new things from it. (via Tim Berners-Lee) Linked Data is Blooming ; ReadWriteWeb, May 2009 </li></ul>