Brand Ambassador!!!!!.

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criteria of choosing the brand ambassador of a company.

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Brand Ambassador!!!!!.

  1. 1. BRAND AMBASSADOR CRITERIA OF CHOOSING THE BRAND AMBASSADOR OF A PRODUCT
  2. 2. What is the Territory of the Brand?
  3. 3. Think of a brand … any brand
  4. 4. “Your brand is what people say about you when you leave the room.”
  5. 5. Creating a leadership brand
  6. 6. Understanding Brand Building Branding
  7. 7. Understanding Brand Building Branding Produ Attribu Manage Archite cts to Exercise tes ment cture brands
  8. 8. Positioning yourself for success….!
  9. 9. The ‘here and now’ is important to people We need to show it is important to us too
  10. 10. Fevicol Case
  11. 11. Fevicol Case
  12. 12. Love every day Not just an advertising idea… Not just a communications idea… An idea for the organisation… …for all stakeholders… …all countries …all media Inside as well as outside
  13. 13. IT IS NOT NECESSARY THAT A BRAND AMBASSADORS ARE ONLY THE HIRED PERSONNEL OF A COMPANY? YOU CAN CREATE YOURSELF TO A BRAND AS WELL!!!!!! FOR EXAMPLE….
  14. 14. D N RELIANCE COMMUNICATION TITAN M O D A A R B S S R B BOOST COMPAQ
  15. 15. So… make today count
  16. 16. THANK YOU SIR AND DEAR FRIENDS!!! TONOY TARAFDAR MBA(2ND SEMESTER) ACHARYA’S BANGALORE B-SCHOOL

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