Akzonobel networked innovation

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The human driven network model AkzoNobel used to create a Networked Innovation Model.

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  • Update: Akzonobel share in December ’14 that they ran 169 internal ‘challenges’ 30% resulted in products in market based on the input from the challenge, 60% resulted in significantly reduced time to market, 10% did not have value
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Akzonobel networked innovation

  1. 1. The AkzoNobel Networked Innovation Story: Share and Cooperate ENG's TECHSCOUT 2013
  2. 2. 1. AkzoNobel at a glance 2. The starting point for the networked innovation initiative 3. The building blocks of the AkzoNobel networked innovation approach 4. Preliminary conclusions Agenda AkzoNobel Networked Innovation ENG 2013 2
  3. 3. AkzoNobel at a glance • Headquarters Amsterdam • 2011 revenues € 15.7 billion • 57,000 employees 37% 27% 36% Performance Coatings Decorative Paints Specialty Chemicals Revenue by Business Area AkzoNobel Networked Innovation ENG 2013 3
  4. 4. AkzoNobel Networked Innovation The starting point • Major acquisitions and divestments since 2005 (ICI, Organon, Uniquema ..) • Synergies • One AkzoNobel / Culture • Organic growth supported by innovation • Focus • Speed • Experience in open/networked innovation • Innovation brokers • Universities, suppliers, customers AkzoNobel Networked Innovation ENG 2013 4
  5. 5. The AN choice for Knowledge Management What best under the conditions? The data focused approach The people focused approach AkzoNobel Networked Innovation ENG 2013 5
  6. 6. The AN Networked Innovation Organizational Building Blocks Expert Capability Groups Communities of Practice AkzoNobel Networked Innovation (ANNI) Champions AkzoNobel Networked Innovation ENG 2013 6
  7. 7. Expert Capability Groups Drive critical science areas • 4 Groups, integrated in Corporate RD&I organization • Experts in science and technology areas crucial to AkzoNobel • Balance between critical mass and geographic distributions (4 sites in Europe and Asia) • Allocated to BU RD&I projects (no corporate funding) Science and technology input into major BU programs Participation in BU projects, extensive internal and external networks, AkzoNobel Networked Innovation ENG 2013 7
  8. 8. Communities of Practice Leveraging AkzoNobel’s capabilities AkzoNobel Networked Innovation ENG 2013 8
  9. 9. Communities of Practice Domains Top-down defined domains Strategically important to the wider AkzoNobel • Colour & Effects • Corrosion Protection • Efficient Crosslinking • Process Efficiency • Renewable Raw Materials • Waterborne Technologies AkzoNobel Networked Innovation ENG 2013 9
  10. 10. Communities of Practice Organization & Scope • Full time CoP leader, reporting to Corporate RD&I • Core members (10-20), time investment 10-20% • Associated members (500-1000) Leverage existing knowledge available to AkzoNobel: WebEx / Intranet site / Newsletters / Online discussion forum / Challenge webinars / Working groups AkzoNobel Networked Innovation ENG 2013 10
  11. 11. Communities of Practice Metrics Membership ca. 5000 to date • Not just from RD&I, also Marketing, Process Engineering, Purchasing .. • Good BU and geographical spread > 40 active special interest working groups > 125 webex presentations to date (av. 40 participants) Newsletters to > 6000 addressees CoP sites 1000 unique visitors/month, 700 site visits/day > 800 discussion threads to date Many 1:1 and 1:>1 technical exchange and problem solving interactions AkzoNobel Networked Innovation ENG 2013 11
  12. 12. ANNI Process and Champions AkzoNobel Networked Innovation ENG 2013 12
  13. 13. AkzoNobel as part of a global network The Global Innovation Community AkzoNobel Networked Innovation ENG 2013 13
  14. 14. A 4 step process for finding (internally & externally) and incorporating solutions Developed in cooperation with AkzoNobel Networked Innovation (ANNI) The process AkzoNobel Networked Innovation ENG 2013 14
  15. 15. AkzoNobel Networked Innovation (ANNI) The process Needs brief & Request for Proposal (RfP) Agreement on acquiring solution Identifying (potential) solution provider Making the solution work AkzoNobel Networked Innovation ENG 2013 15
  16. 16. AkzoNobel Networked Innovation (ANNI) WANT: Identify the need and describe it An RfP brief is AkzoNobel Networked Innovation ENG 2013 16
  17. 17. AkzoNobel Networked Innovation (ANNI) WANT: Ask the right question «.. there are few things as useless - if not dangerous - as the right answer to the wrong question» Peter Drucker The Practice of Management, 1954 AkzoNobel Networked Innovation ENG 2013 17
  18. 18. AkzoNobel Networked Innovation ENG 2013 18 If I had an hour to solve a problem and my life depended on the solution, I would spend the first 55 minutes determining the proper question to ask . Albert Einstein (1879 - 1955) Physicist & Nobel Laureate AkzoNobel Networked Innovation (ANNI) WANT: Ask the right question
  19. 19. AkzoNobel Networked Innovation (ANNI) FIND: Identify potential solution provider (internally) AN >50’000 employees >100 (?) business lines >1000 sites Is there a solution somewhere? Where? AkzoNobel Networked Innovation ENG 2013 19
  20. 20. AkzoNobel Networked Innovation (ANNI) FIND: The Champion approach Create a team of networked innovation champions (NIC) from all BU’s as the core team and as the driver of the networked innovation activities within all parts of the organization AkzoNobel Networked Innovation ENG 2013 20
  21. 21. ANNI Working Group Networked Innovation Champions (NIC) AkzoNobel Networked Innovation ENG 2013 21
  22. 22. ANNI Champions role Within BU • Lead and coach networked innovation approach • Single point of contact for ANNI activities in BU • ANNI needs selection and prioritisation • Coaching need development and brief writing • “Spider” in the network within BU • Managing and distributing internal RfP • Coordinating external brief activities • Encourage timelines • Coaching and facilitating evaluation of responses • Manage ANNI project portfolio • Collecting and sharing metrics AkzoNobel Networked Innovation ENG 2013 22
  23. 23. ANNI Champions role Beyond BU • Identify and communicate best practices • Combine metrics into full picture • Participate in and contribute to NIC Workgroup activities AkzoNobel Networked Innovation ENG 2013 23
  24. 24. AkzoNobel Networked Innovation Implementation • AN Top down initiative end 2009 • Key factors: • Training: a) NIC b) local “champions” c) all users • Cross functional, cross BU, “train the trainer” • Alignment: embedding in organization • NIC in each BU, collectively ANNI team, sharing methods and experiences • Always RFP within AkzoNobel as first step, thereafter (optionally) to outside world AkzoNobel Networked Innovation ENG 2013 24
  25. 25. Cooperation within NIC The team to lead and drive • Two F2F meetings / year • Invited presentations • Monthly telcons • Exchange of RfP for reviews (problem definition) • Team share point site AkzoNobel Networked Innovation ENG 2013 25
  26. 26. ANNI SharePoint Site Where the NIC meet AkzoNobel Networked Innovation ENG 2013 26
  27. 27. Metrics What is not measured . Progress control • All along the process • Number of trainings • Number of RfP • Number of feedbacks • Quality of feedbacks • Outcome of the RfP • Regularly discussed in NIC team AkzoNobel Networked Innovation ENG 2013 27
  28. 28. Process control Numbers of RfP AkzoNobel Networked Innovation ENG 2013 28
  29. 29. Process Control Feedback to RfPc AkzoNobel Networked Innovation ENG 2013 29 Internal RfP Number Feedback Solution Way to solution Hints No knowhow Unclear Actual Status Portable 5 1 Chelated .. 11 1 Encapsulation . 18 1 Prevention 2 1.00 Paint .. 4 1 Adhesion .. 28 1.00 Adhesion .. 25 1.00 Precision . 3 1 Reduction 2 1 Reduction 13 1 Control . 15 1.00 Adhesion . 13 1.00 Improvement .. 3 1.00 Gloss 3 1.00 Label-free . 4 1.00 Hammertone ... 1 1.00 Achieving .. 22 1.00 Formation . 18 1.00 Perfect 3 1 Approaches .. 20 Improving .. Thick .. 1 1 Waterborne .. 4 1 Fire . 13 1 Selective 4 1 Radical .. 7 1 Coating .. 12 1.00
  30. 30. Color code New and innovative Helpful and informative Old and tested Not so good Final solution! About each RfP an outcome summary is prepared and entered into the ANNI database: • Overall evaluation of output • Each idea/feedback is commented Process Control Outcome reporting AkzoNobel Networked Innovation ENG 2013 30
  31. 31. To date ca. 130 RFPs, average 10 responses per RFP Broadly engaged AkzoNobel community (speed, spread, responses, quality of ideas and solutions) Success control Internal RfP AkzoNobel Networked Innovation ENG 2013 31
  32. 32. Implementation Integration into daily activities • Integration into innovation process • Part of target setting in some (s)BU • e.g. 50% of new products with external (to sBU) input • Part of P&D dialog • Recognition / awards AkzoNobel Networked Innovation ENG 2013 32
  33. 33. Implementation Recognition And the Cross Link Award 2009 goes to Functional Chemicals sBU Elotex and Decorative Paint for their cooperation on sustainable latexes! AkzoNobel Networked Innovation ENG 2013 33
  34. 34. OI beyond ANNI AkzoNobel used further approaches ANNI (int/ext) Venturing Academic Programs < 2 years 2-8years > 8years AkzoNobel Networked Innovation ENG 2013 34
  35. 35. A look back and forward: It is about changing the culture • Top down initiative • Resources / responsibilities • Focus on behavior • Integration in processes and organization (flexibility) • Metrics (targets) • Success stories Broad engagement (still needs reinforcement) Culture Behavior Norms Beliefs Values .. AkzoNobel Networked Innovation ENG 2013 35
  36. 36. RD&I | Operational Excellence 3AkzoNobel Networked Innovation ENG 2013 36

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