Rick Steinbrenner

attitudinal segmentation black & decker brand brand marketing branding car care coca-cola consumer segmentation dupont dustbuster frame of reference garment care global hoover irons jeff gordon nascar new product development positioning product marketing rick steinbrenner scumbuster strategic competitive advantage target audience tenneco turnaround more…

aftermarket applica attitudinal segmentation automotive benefit benefits black & decker brand brand equity brand marketing branding car care clairol cleaning cleaning tools clothing coca-cola commercialization company conair consumer consumer segmentation content management systems core business customer development don schwabel dowbrands dupont dustbuster features floorbuster frame of reference garment care general mills global helen of troy hoover iron irons jeff gordon kotler kraft libman marketing marketing communications monroe auto parts nascar need gaps new product development new product launch o cedar opportunity identification personal brand personal website positioing positioning proctor-silex product product marketing quickie quickie manufacturing remington remington products rick steinbrenner rowenta royal dirt devil rubbermaid sales sales/marketing interface scumbuster search engine optimization spic n' span stage tollgage new product process strategic competitive advantage sunbeam swiffer target audience tenneco tom peters turnaround vileda vortex jet speed dryer walker william arruda women's hair care women's haircare …less