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This presentation discusses great advertising just doesn't "happen". It comes from full understanding of your target audience and developing the right messaging that exploits your strategic competitive advantage. The right positioning will help develop a brand that's memorable with consumers. It also shows real live examples of successful branding applications.
Rick Steinbrenner - The Global Brand Guy
(Note: this presentation includes three you tube videos which shows execution of the presented brands positioning. In order to view the videos, you need to do three things.
1) Must have a live internet connection while viewing
2) Download the presentation
3) Then view the presentation in slide show and enable the content when the security alert for macros and active X comes up - this may or may not happen depending on your computers settings.)