MassCUE and M.A.S.S.
2014 TIC Conference
Harnessing The Power of Social Media
to Foster Community Engagement
Rick Roque, E...
Rick Roque, EdD candidate
• Something goes here
• Something goes here

• Something goes here

rick@menlocompany.com
408.91...
Neil Gile, EdD candidate
ngile@longmeadow.k12.ma.us
413.330.3605
B.A. Math Science & Technology, 1997
Springfield College,...
What is making the traditional model of
Public Education Irrelevant:
1.
2.
3.
4.

New Pedagogies & Instructional Approache...
Our Students Are Different than Us
Evolution of Social Media

1998

2001

2003

2004
Why does Social Media Conflict with K-12?
–
–
–
–
–

Administrators focus too much about about Control
Education is Nostal...
Building Engagement
– Relationship Driven
– Inherently Social
– It is Democratic
– Centered on
• Family
• Community
• Scho...
From e-Learning to Social Learning
– E learning essentially automates the traditional lecture based
model; it is flexible ...
• Who Was The First To Build Social Media?

– You did.

Teachers who emphasized collaboration and
transformational learnin...
Where Most Go Wrong With Social Media
• No Stated
Purpose
• Inconsistent
Use
• Little Planning
• It isn’t
democratic
• Afr...
Examples of Effective Social
Media & Engagement
Building Bridges and
Relationships:
Spring 2013 Trip to
Kabul, Afghanistan
•
•
•

Rick Roque, EdD candidate
408.914.5895
r...
Bakhtar University & K-12 School
Building Engagement
with Administrators
Building Engagement
with Students
Building Engagement with Parents/
Students back in the U.S.
What Made This Social?
• The communication was honest and transparent
• It was collaborative in nature – Youtube, Facebook...
The Old Model:
A Parent Night
• Announced a Parent Night to come and learn about the
Afghanistan Trip and how it would imp...
4
Social Media Will Transform Education
How Students Learn and
How Educators Develop
Coming Soon
• As Administrators – we can leverage Social
Media for Professional Development
Purposes
– Videos
– Daily Upda...
References
Arora, K. (April, 2013). Social media in education: The pros and cons. Retrieved from http://
edtechreview.in/n...
TIE 2014 MASSCUE Collaborative.ORG  at Holyoke Community College by Roque Gile
TIE 2014 MASSCUE Collaborative.ORG  at Holyoke Community College by Roque Gile
TIE 2014 MASSCUE Collaborative.ORG  at Holyoke Community College by Roque Gile
TIE 2014 MASSCUE Collaborative.ORG  at Holyoke Community College by Roque Gile
TIE 2014 MASSCUE Collaborative.ORG  at Holyoke Community College by Roque Gile
TIE 2014 MASSCUE Collaborative.ORG  at Holyoke Community College by Roque Gile
TIE 2014 MASSCUE Collaborative.ORG  at Holyoke Community College by Roque Gile
TIE 2014 MASSCUE Collaborative.ORG  at Holyoke Community College by Roque Gile
TIE 2014 MASSCUE Collaborative.ORG  at Holyoke Community College by Roque Gile
TIE 2014 MASSCUE Collaborative.ORG  at Holyoke Community College by Roque Gile
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TIE 2014 MASSCUE Collaborative.ORG at Holyoke Community College by Roque Gile

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What is Social Media, How to Leverage it to build engagement between teachers, students and the community

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TIE 2014 MASSCUE Collaborative.ORG at Holyoke Community College by Roque Gile

  1. 1. MassCUE and M.A.S.S. 2014 TIC Conference Harnessing The Power of Social Media to Foster Community Engagement Rick Roque, EdD Candidate Neil Gile, EdD Candidate
  2. 2. Rick Roque, EdD candidate • Something goes here • Something goes here • Something goes here rick@menlocompany.com 408.914.5895 B.S. Electrical Engineering, 1991 Franciscan University, Steubenville, OH M.S. Technology Management, 1999 University of St. Thomas, St. Paul, MN Public Policy Fellow, Education 2000 University of Minnesota, Minneapolis, MN EdD Higher Education Administration, American International College 2
  3. 3. Neil Gile, EdD candidate ngile@longmeadow.k12.ma.us 413.330.3605 B.A. Math Science & Technology, 1997 Springfield College, Springfield, MA M.A. Education Administration, 2006 Springfield College, Springfield, MA EdD Higher Education Administration, American International College 3
  4. 4. What is making the traditional model of Public Education Irrelevant: 1. 2. 3. 4. New Pedagogies & Instructional Approaches to the Classroom Blended Models: Campus vs. Off Campus Financial Model Competition What is accelerating the challenges to Public Education?
  5. 5. Our Students Are Different than Us
  6. 6. Evolution of Social Media 1998 2001 2003 2004
  7. 7. Why does Social Media Conflict with K-12? – – – – – Administrators focus too much about about Control Education is Nostalgic Teachers tend to be indifferent to things out of their expertise Educators mis trust Social Media Educators feel that Social Media is a distraction from the traditional learning process
  8. 8. Building Engagement – Relationship Driven – Inherently Social – It is Democratic – Centered on • Family • Community • Schools – Why Should We Care? Standard 3! Family Community School
  9. 9. From e-Learning to Social Learning – E learning essentially automates the traditional lecture based model; it is flexible but with limited interactions – Blended models help with the interaction, but generally that too is taught in the traditional way – Social Media helps students develop the proficiency to create, critique, manage, analyze, evaluate and synthesize multiple streams of information
  10. 10. • Who Was The First To Build Social Media? – You did. Teachers who emphasized collaboration and transformational learning were the first pioneers of social media principles. • Comcast Story: A Commercial Application • The single most powerful and yet under utilized technology today by Educators – Fear – Boundaries – Lack of Training • Combat Bullying • Set Parental Expectations & Give Them A Voice
  11. 11. Where Most Go Wrong With Social Media • No Stated Purpose • Inconsistent Use • Little Planning • It isn’t democratic • Afraid of the feedback they may receive • What do we want to accomplish? • Who is our intended audience? • What conversation do we want to engage in?
  12. 12. Examples of Effective Social Media & Engagement
  13. 13. Building Bridges and Relationships: Spring 2013 Trip to Kabul, Afghanistan • • • Rick Roque, EdD candidate 408.914.5895 rick@menlocompany.com • Neil Gile, EdD candidate Principal, Wolfswamp Elementary ngile@longmeadow.k12.ma.us
  14. 14. Bakhtar University & K-12 School
  15. 15. Building Engagement with Administrators
  16. 16. Building Engagement with Students
  17. 17. Building Engagement with Parents/ Students back in the U.S.
  18. 18. What Made This Social? • The communication was honest and transparent • It was collaborative in nature – Youtube, Facebook, Twitter integrated • It Drove the Conversation • Enabled for feedback The Result? • 500 visitors every day for a week (during vacation) • Frequent emails and phone calls about our days • Gained Local News Media Attention
  19. 19. The Old Model: A Parent Night • Announced a Parent Night to come and learn about the Afghanistan Trip and how it would impact student learning… HOW MANY PEOPLE DO YOU THINK SHOWED UP? Old Model versus New Model
  20. 20. 4
  21. 21. Social Media Will Transform Education How Students Learn and How Educators Develop
  22. 22. Coming Soon • As Administrators – we can leverage Social Media for Professional Development Purposes – Videos – Daily Updates – Automated Text Messages – Peer to Peer Platform to encourage Teaching Communities to coach one another on relevant matters. New Model: To be Announced
  23. 23. References Arora, K. (April, 2013). Social media in education: The pros and cons. Retrieved from http:// edtechreview.in/news/news/e-learning/268-socia-media-in-education-pros-cons Hay, E.S. (Jan. 2011). The evolving role of social media in education. New Jersey Education Associatation. Retrieved from http://www.njea.org/news-and-publications/njea-review/ january-2011/the-evolving-role-of-social-media-in-education. Lederer, K. (Jan, 2012). Pros and cons of social media in the classroom. http:// campustechnology.com/articles/2012/01/19/pros-and-cons-of-social-media-in-theclassroom.aspx?m=2 Marquis, J. (Feb., 2012) The pros and cons of social media in education. Retrieved from http:// www.onlineuniversities.com/blog/2012/02/pros-and-cons-of-social-media-in-education/. Poston, L. (2010) The role of social media in teaching and learning. University of New Hampshire. Retrieved from http://www.slideshare.net/geecheegirl/the-role-of-socialmedia-in-teaching-and-learning. Webster, A. (Sept. 2012). Beyond the classroom walls: breaking down barriers with technology. The Guardian: Technology in Schools Week

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