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What you can do with Social MediaIt is more than just Twitter and Facebook January 2011 – Rick Mans – Social Media Lead
What is your work?
Meetings and emails?
Social Media isn’t work
Is it?
Social Media is: Humaninteraction in a virtualworld
Social Media isn’t work
is work
is work
is work
is work
is work
It is work
Time Spent bywork type
About meetings
Are about old news
Are not interesting for everybody
Are just for the manager
Kill your meetings Save 75% of your time
1 meeting, 2 hours 10 persons Would result in saving 750 hours
IM helps IBM saving $780K p/m in phone usage alone
Web conferencing helps IBM to save $6M per month in travel costs
Using a wiki reduced email with 90% in a Capgemini project
Since we use Yammer, our Global CTO has 40% less email
You can organize, without organizations
Flocking
Networks win
Organizations using Social Media had 18% revenue growth (organizations that didn’t use social  media had a 6% decline)
Share
Will it Blend?
Results? 20% increase in sales
P&G was able to use this community to market feminine hygiene products in a subtle way to an audience that doesn't want to talk about them. What's very interesting to note is that P&G found community building to be four times more effective than traditional advertising.
Social Media is work
Social Media works
Rick Mans Papendorpseweg 100  Utrecht The Netherlands Phone:	+31 6 51 21 01 44 E-Mail:	rick.mans@capgemini.com Twitter:	http://twitter.com/rickmans LinkedIn:	http://nl.linkedin.com/in/rickmans

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