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Lets put the social
 back into social
Rick Mans
Capgemini

@rickmans
slideshare.net/rickmans
dontmindrick.com
When Excel was introduced, it was blocked in the
workplace.

Now Social is being introduced, it is blocked in some
workplaces
Fashionistas         Digirati
Digital intensity




                     Beginners         Conservatives



                    Transformation management intensity
Revenue
 Digirati


+9%
                  Conservatives


             -10%
Profitability
  Digirati


+24%
                  Beginners


             -26%
Market Valuation
    Digirati


+12%
                Fashionistas


               -12%
Too much Social Media activity by companies is just
ads and marketing.
The best minds of my
generation are thinking
about how to make people
click ads, that sucks.




                           Jeff Hammerbacher
                                       chief scientist Cloudera
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   Social Design Elements

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The following examples show Social Design in
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                                                                            RFI for ING | August 2012

                                                 Copyright © Capgemini 2012. All Rights Reserved               26
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Social is more than adding a like button to
               your website.

Keep up to date on Social Design Thinking:
 subscribe on SocialDesignThinking.com
Rick Mans
Capgemini

@rickmans
slideshare.net/rickmans
dontmindrick.com

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