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Web 2.0 Design Concepts & Their Application to the Enterprise


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Given at the 2008 Southern California Aerospace Knowledge Management Conference held at the Graziadio School of Business and Management of Pepperdine University in Malibu, CA.

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Web 2.0 Design Concepts & Their Application to the Enterprise

  1. 1. The Second Annual Southern California Knowledge Management Forum Rick Ladd Pratt & Whitney Rocketdyne Web 2.0 Design Concepts and Their Application to the Enterprise
  2. 2. What is . . . “ Like many important concepts, Web 2.0 doesn't have a hard boundary, but rather, a gravitational core. You can visualize Web 2.0 as a set of principles and practices that tie together a veritable solar system of sites that demonstrate some or all of those principles, at a varying distance from that core.” Tim O’Reilly
  3. 3.
  4. 4. Don’t be intimidated
  5. 5. It all boils down to three basic things
  6. 6. Communication Collaboration Findability;jsessionid=JFOHHSLKYRFH2QSNDLPSKH0CJUNN2JVN?articleID=197008457&pgno=2&queryText=&isPrev= Information Week February, 2007
  7. 7. Web 2.0 is a set of economic, social, and technology trends that collectively form the basis for the next generation of the internet - a more mature, distinctive medium characterized by user participation, openness, and network effects. Tim O’Reilly
  8. 8. Blogging
  9. 9. Feeds (RSS, alerts)
  10. 10. MASHUPS
  11. 12. We become what we behold. We shape our tools and then our tools shape us. Marshall McLuhan
  12. 13. People often focus on the content without recognizing the broader impacts being caused by the media itself. Michael Wesch
  13. 14. NOT
  14. 15. The Past as Present <ul><li>“ The idea was not just that it should be a big browsing medium. The idea was that everybody would be putting their ideas in, as well as taking them out. This is not supposed to be a glorified television channel .” * </li></ul>* Tim Berners Lee – Talk to the LCS 35th Anniversary Celebrations, Cambridge, MA 1999 -
  15. 16. Exactly How Subtle are These? So Web 2.0 is not so different from what Web 0.0 was meant to be. But it is different, vastly different, from what the Web became. Web 2.0 Web 1.0 Web applications Web forms Sharing Owning Wireless Wires Tags Taxonomy RSS Portals Blogs Home pages XML HTML Peer-to-peer Client-server Communities Companies Writing Reading
  16. 17. Andrew McAfee – Harvard Business School
  17. 18. Dion Hinchcliffe - ZDNet
  18. 19. Findability Social Computing Communication Collaboration
  19. 20. INNOVATION
  20. 21. Is Frederick Taylor still relevant?
  21. 22. He concentrated on efficiency
  22. 23. What we need is effectiveness
  23. 24. Authorship once required expertise
  24. 25. Now . . . the desire to participate is all that’s required