Quick Response Code 2D code used to drive people to your company’s Website They link offline to online, and print to mobile QR Codes are capable of handling all types of data, such as numeric and alphabetic characters, Kanji, Kana, Hiragana, symbols, binary, and control codes. Up to7,089 characters can be encoded in one symbol.
How are they used in Marketing? Direct mail campaign On a product or corporate brochure Press ads Promotional items View Videos Call Cell Phones Write to Email addresses Upload Contact Information Range in size – ½” to side of building
Smartphones and other browser-equipped phones expected to grow to1.82 billion by 2013, compared to 1.78 billion PCs. Mobile devices share of overall web browsing is 4.36%, 430% increase over the last two years
Mobile payments for digital and physical goods, money transfers and NFC contact-less transactions will reach $670 billion by 2015 Nearly triple the current value of $240 billion.
Fewer than 6% of businesses are doing any type of mobile marketing The percentage drops to less than .05% for companies doing less than $10 million per year
Now is the best time to start leveraging mobile marketing. It’s still new in the eyes of both marketers and consumers
Understanding the Smartphone user Users search the internet with a degree of urgency They want results now and if you can’t give it to them, they will go somewhere else.
Must offer highly targeted content and a strong call-to-action There are design and development factors that are specific to handheld devices to consider
Who is Driving the Mobile Market? 91% of Americans use cell phones ◦ 20% are smartphones - 55million 59% of adults living in a household earning income of $75,000 or more are smartphone owners 48% of those with a college degree own smartphones.
58% of Americans between the ages of 25 and 34 now own a smartphone 49% of those ages 18-24 44% of those ages 35-44. Even among those with a household income of $30,000 or less, smartphone ownership rates for those ages 18-29 are equal to the national average.
The Millennial Generation — also known as Gen Y or the WE Generation — is the new demographic that businesses compete to attract. Millennials fall into the age 18-29 brackets, reaching their teens at dawn of the 21st century. This is the generation for whom the PC and Mac were always a reality. MP3 players, particularly iPods and iPhones, have been necessities instead of options.
21% are married (half the percentage of their parents’ generation at the same ages) and 34% are parents Millennials are more likely to use m-commerce (mobile commerce) than members of previous generations but average orders are usually $5 or less. 42% use a PC to watch TVand may watch more than 20 hours per week.
Mobile Page Design Smartphone display resolution range from 480 x 800 to iPhone 960 x 640. The Droid Pro comes in at 320 x 480. A typical website is 1024 x 768. View Samples
Desktop View Mobile View 80% of viewers were mobile viewers
Provide an easy way to connect with your company Get them to interact Sign up for a newsletter Connect with your social media Purchase your product Create Brand Loyalty by adding an additional incentive for taking the steps for interacting.
Touch-Screen Interface Use interactive page elements, sized appropriately for a touch-interface. submit buttons form elements links and navigation
Mobile-Specific Content Content should be simplified, easy to digest ◦ Viewers on mobile devices are scanning for information, ◦ They do not spend a lot of time reading information ◦ Your content will probably need to be rewritten for mobile-friendly reading.
Track your results Use Google Analytics to track the results from your different QR campaigns Determine which campaign is more effective
In Summary Users search the internet with a degree of urgency Must offer highly targeted content and a strong call- to-action Provide an easy way to connect with your company Smartphone display resolution Content should be simplified Use interactive page elements Track your results
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