LocalSocial is a social media marketing company that helps clients manage their social media. This presentation walks through the basics of why social media management may be the right choice for your business.
What is Social Media (really?) ANSWER: A Conversation www.localsocial.net
www.localsocial.net A Good Conversation… needs response
www.localsocial.net A Bad Conversation… needs response ASAP!
..and the challenge (and opportunity) …. the Conversation is Real-Time www.localsocial.net
www.localsocial.net MONITOR – All activity needs to be monitored to ensure you participate in the conversation. MARKET – It is okay to market your business, but it needs be done from a “human” aspect. Social Media is “earned” media not paid media. ENGAGE – The most important aspect of social media marketing is to engage the audience. It needs to be creative! The work … each and every day.
www.localsocial.net Watch Interactions Know your Audience Social Media is a Full Time Commitment
www.localsocial.net How do you measure success? Happy, Happy, Happy Fans and Followers
www.localsocial.net Return on Investment? Unlimited Potential… If done right (now).