Big organisation = Bad content?

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Learn how your organisation can create better content by focusing on user needs, making decisions based on data and adopting shared standards and tools.

Slide deck last updated March 2016

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Big organisation = Bad content?

  1. 1. Big organisation = Bad content? Bathcamp#31 UPDATED MARCH 2016
  2. 2. My name’s Rich, I’m Head of Digital at the University of Bath where I lead a multi-disciplinary team of editors, designers and developers responsible for bath.ac.uk. For the past ten years, I have led on digital content efforts at top-ranking English universities. Most recently I have led an ambitious programme to transform the University’s digital marketing and communications platforms. Co-founder of Bath’s first content meet up. I regularly talk about my experience of adopting an Agile approach to content development, Content Strategy and User Experience design. Hello
  3. 3. Bad content?
  4. 4. InformationArchitecture
  5. 5. IMAGE: HTTP://ALISTAPART.COM/D/ORGANIZING-MOBILE/4-2.JPG CC BY-NC
  6. 6. User journeys
  7. 7. Monsters University Apply to MU A Map of the MU campus Login to MU.net
  8. 8. Content
  9. 9. Monsters University The Monsters University website YouTube video -A Message From The Dean
  10. 10. Good content can help your organisation to achieve its strategic goals and act as a competitive differentiator
  11. 11. How to create good content in a big organisation
  12. 12. Focus on what’s important
  13. 13. Put your users’ needs first
  14. 14. User stories and journeys Prospective undergraduate user journey As a prospective student I want to search for engineering
  15. 15. Make decisions based on data
  16. 16. Data sources Results from the content inventory of bath.ac.uk Google dashboard for bath.ac.uk
  17. 17. Keep it simple and consistent
  18. 18. Standards and guidelines University of Bath Editorial style guide University of Bath Content design guidance - Creating a Guide
  19. 19. Work in the open
  20. 20. Kanban board and editorial calendar Editorial calendar for first year undergraduate students in FlowContent transition board in Trello
  21. 21. Encourage collaboration
  22. 22. Example of pair writing
  23. 23. Remember you’re only human
  24. 24. Q&A
  25. 25. Further reading
  26. 26. Talk HELLO@CONTENTBEAR.UK Learn how your organisation can create better content by focusing on user needs, making decisions based on data and adopting shared standards and tools. Big organisation = Bad content?

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