Developing a social media strategy

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This is the copy of a presentation on the importance of a social media strategy and a simple methodology to put a strategy together that I gave in London on November 2nd last

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Developing a social media strategy

  1. 1. © RB Consulting 2010 Developing a social media strategy
  2. 2. © RB Consulting 2010 It's Tempting Source: socialnomics.com
  3. 3. © RB Consulting 2010 But this is about Business.... Source: socialnomics.com
  4. 4. © RB Consulting 2010 What is Social Media ? Publish & comment online Ease of access - Twitter, blogs, YouTube, WikisMy views on anything “A (fundamental) shift in the way we communicate” Erik Qualman - Socialnomics
  5. 5. © RB Consulting 2010 1st Step Whats your objective ? • Group collaboration • Influence my customers • Influence & increase awareness of my products
  6. 6. © RB Consulting 2010 2nd Step Plan – Do – Check - Act
  7. 7. © RB Consulting 2010 Metrics / KPIs Engagement duration Bounce rate Activity ratio Conversion ratio Brand mentions
  8. 8. © RB Consulting 2010 Case Studies BT – Dare 2 Share YouTube – British Gas & British Airways Facebook – Coke Cola Blog – Puddleducks & DellTwitter – Dell Outlet & Comcast LinkedIn – Goldman SachsStarbucks – Mystarbucks.com
  9. 9. © RB Consulting 2010 Content Quality is key ! Source: socialnomics.com
  10. 10. © RB Consulting 2010 Remember the basics “Qualman insightfully advises companies to patiently build relationships with customers through social media, rather than instantly getting a customer's name and e-mail address into its database. "Good businesses realize that it's not all about the instant win of getting someone into a database," Comment from Amazon book review on Socialnomics
  11. 11. © RB Consulting 2010 Rolling out social media People Strategy Processes Technology
  12. 12. © RB Consulting 2010 Further Information @rbconsulting blog.rbconsulting.ie Opencloudmanifesto.org & LinkedIn group @rbconsulting blog.rbconsulting.ie rbowden@rbconsulting.ie UK Social Media mashable.com bloggertone.com

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