Local Search Sedona Jan 15


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Local Search Sedona Jan 15

  1. 1. Get Found Now! Local Search Secrets Exposed Presented by: Richard Geasey Practical Local Search “ We Wrote the Book On Local Search ”
  2. 2. Get Found Now! Local Search Exposed <ul><li>A Few Basics </li></ul><ul><li>Keyword Research </li></ul><ul><li>Location Selection </li></ul><ul><li>Create a Listing </li></ul><ul><li>Optimize Your Listing </li></ul><ul><li>Google Local Business Center Dashboard </li></ul><ul><li>A Few Points to Consider </li></ul><ul><li>Summary </li></ul>
  3. 3. A Few Basics <ul><li>Local search uses Google Maps, Yahoo Maps and Bing Maps </li></ul><ul><ul><li>A local search is a location and product/service search </li></ul></ul><ul><ul><li>65% of searches are local </li></ul></ul><ul><li>You do not need a website </li></ul><ul><ul><li>It helps and strengthens your presence though </li></ul></ul><ul><li>Also rank at the top of the search page </li></ul><ul><ul><li>Beat the top organic listings and the PPC ones! </li></ul></ul><ul><li>All for free! </li></ul>
  4. 4. The Top Five Excuses <ul><li>Potential customers don't use the Internet to find my kind of business </li></ul><ul><ul><li>85% of ALL searches are now Internet based </li></ul></ul><ul><li>My customers know me and where to find me </li></ul><ul><ul><li>What about new ones </li></ul></ul><ul><li>I don't sell on-line so I don't need an on-line presence </li></ul><ul><ul><li>85% of searches are now Internet based </li></ul></ul><ul><li>I'm in the Yellow Pages so they'll find me on-line </li></ul><ul><ul><li>Don't count on it, 65+% use Google </li></ul></ul><ul><li>I don't know how to optimize my listing </li></ul><ul><ul><li>Don't worry, we'll show you how </li></ul></ul>
  5. 5. Local Search Placement
  6. 6. Keyword Research <ul><li>Most critical element of the process </li></ul><ul><li>Know what search phrases your customers use to find you </li></ul><ul><ul><li>Your name, your company name are not likely searched often </li></ul></ul>
  7. 7. Keywords
  8. 8. Select Your Location Focus <ul><li>Where do you most want users to find you </li></ul><ul><ul><li>It may not be in the location where you are </li></ul></ul><ul><li>Consider multiple listings </li></ul><ul><ul><li>Be sneaky (but safe) </li></ul></ul><ul><ul><li>Use a friend's address in other areas </li></ul></ul><ul><ul><li>Get Skype phone numbers </li></ul></ul><ul><li>Consider neighborhood names </li></ul><ul><ul><li>Real estate especially </li></ul></ul>
  9. 9. Create Your Listing <ul><li>Create an account on each search engine </li></ul><ul><ul><li>Normally you will create an email account and that is your account </li></ul></ul><ul><li>Open the Local Business account section </li></ul><ul><li>Claim your listing </li></ul><ul><ul><li>Select if your business already is in place </li></ul></ul><ul><ul><li>Select it if it's new </li></ul></ul><ul><li>Phone and telephone PIN verification </li></ul>
  10. 10. Create Your Listing
  11. 11. Optimize Your Listing <ul><li>Enhance your company name with your keywords and location </li></ul><ul><li>Enter a well crafted overview with your keywords </li></ul><ul><ul><li>200 characters, use them all </li></ul></ul><ul><ul><li>Keep it natural </li></ul></ul><ul><li>Use keywords for categories </li></ul><ul><li>Add hours, payment terms, directions, parking, certifications, special equipment etc. </li></ul><ul><li>Add videos and pictures </li></ul><ul><li>Citations and reviews </li></ul>
  12. 12. Local Business Center Dashboard <ul><li>A great tool to track your success </li></ul><ul><li>Measures listing impressions, clicks to website, where direction requests came from </li></ul><ul><li>Shows what search terms were used </li></ul><ul><ul><li>This is huge, analyze this and further optimize your listing </li></ul></ul><ul><li>And people wonder why Google dominates search </li></ul>
  13. 13. Local Business Center Dashboard
  14. 14. Points to Consider <ul><li>It may take a few weeks to show up </li></ul><ul><li>Don't be hijacked, claim your listing </li></ul><ul><li>You won't always get the success you want </li></ul><ul><ul><li>Sorry, that's life with search engines </li></ul></ul><ul><li>Overall exposure is dependent on search activity </li></ul><ul><li>Be cautious if there are compliance issues </li></ul><ul><ul><li>Insurance, real estate, financial instruments </li></ul></ul>
  15. 15. Summary <ul><li>Local search is a virtually untapped opportunity </li></ul><ul><li>Local search works </li></ul><ul><li>Local search is free </li></ul><ul><li>You can beat the big guys (and girls) </li></ul><ul><li>Remember </li></ul><ul><ul><li>Keyword research </li></ul></ul><ul><ul><li>Optimize </li></ul></ul><ul><ul><li>Analyze </li></ul></ul><ul><ul><li>Refine </li></ul></ul>
  16. 16. A Few More Things <ul><li>Get Found Now! Local Search Secrets Exposed </li></ul><ul><ul><li>Search on Amazon “get found now” </li></ul></ul><ul><li>We offer a local search optimization service, including search directories </li></ul>