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Lou and Harry’s Greek Grill


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Lou and Harry’s Greek Grill

  1. 1. Lou and Harry’s Greek Grill<br />One of 16 East Lansing bars and soon to become the nightly Spartan destination.<br />
  2. 2. Campaign Theme<br />To become East Lansing’s “it” place to watch and be a fan of Spartan athletics.<br />
  3. 3. Key Components<br />Social Media (Facebook, Twitter)<br />AdWords<br />Public Relations<br />
  4. 4. Social Media<br />Expand current Facebook Page to include events, such as special “Tailgate Times” as well as athletic event listings.<br />Use Twitter to offer “Twitter Only” specials, updated through out the night during specific hours.<br />
  5. 5. AdWords<br />AdWords Campaign to include “East Lansing Bars” and “Lou and Harry’s East Lansing”<br />Lou and Harry’s East LansingGreat Specials Every Game Night! No Cover. Come Tonight!<br />
  6. 6. Public Relations<br />Izzone Campout<br />Lou and Harry’s Lawn Patio- An area with TV’s set up to ESPN and offer all the <br />food favorites to the campers!<br />
  7. 7. Budget<br />$ 5,000<br />
  8. 8. Who Gets What?<br />Social Media- $500 to research and improve social media presence. <br />AdWords- $1,500 for a three week campaign.<br />Public Relations- $3,000 for IzzoneCampout. Includes cost to prep <br />food, generators, and TV rentals.<br />
  9. 9. Time Line<br />August 18th- Launch of AdWords Campaign<br />August 20th- Launch of new Facebook page and Twitter specials. <br />September 11th- Campout Campaign and end of AdWords Campaign<br />
  10. 10. Measuring Success<br />Customers will redeem online only specials by printing off a coupon and bringing it in to Lou and Harry’s East Lansing or to the Izzone Campout. <br />300 redeemed coupons is the goal! <br />