SEO WORKSHOP
WITH
DANNY RICHMAN
WWW.SEOTRAININGLONDON.ORG
INTRODUCTIONS
• your first name
• a brief description of your business
• what search terms might...
WWW.SEOTRAININGLONDON.ORG
28 MILLION PEOPLE PERFORMED 1.6BN GOOGLE SEARCHES INTHE UK IN 2015
0
200,000,000
400,000,000
600...
WWW.SEOTRAININGLONDON.ORG
GOOGLE MARKET SHARE
4% 1%2%
93%
Bing Yahoo Others Google
WHY I LOVE SEO
WWW.SEOTRAININGLONDON.ORG
IT ATTRACTS SERIOUS CLIENTSWHO WANT WHATYOU HAVETO OFFER
video production company london
WWW.SEOTRAININGLONDON.ORG
IT’S COMPLETELY MEASURABLE
WWW.SEOTRAININGLONDON.ORG
THERE IS NO NEEDTO PAY FOR SEO EXPERTS
This is free
HOW PEOPLE SEARCH
WWW.SEOTRAININGLONDON.ORG
NAVIGATIONAL SEARCHES
WWW.SEOTRAININGLONDON.ORG
INFORMATIONAL SEARCHES
WWW.SEOTRAININGLONDON.ORG
TRANSACTIONAL SEARCHES
WHATYOU WILL NEED
WWW.SEOTRAININGLONDON.ORG
SEO KNOWLEDGE
WWW.SEOTRAININGLONDON.ORG
TIME
SEO is not a one-off activity
WWW.SEOTRAININGLONDON.ORG
GOOD WRITTEN COMMUNICATION SKILLS
WWW.SEOTRAININGLONDON.ORG
THE ABILITYTO UPDATEYOUR OWN WEBSITE
WWW.SEOTRAININGLONDON.ORG
WHERE DOYOU CLICK?
only 10-15% click
on the ads
Organic Results
Source : Richman SEO Training/CI...
WWW.SEOTRAININGLONDON.ORG
1. The site with the most visitors?
2. The site with the most clicks-throughs?
3. The site that ...
WWW.SEOTRAININGLONDON.ORG
POGO-STICKING
WWW.SEOTRAININGLONDON.ORG
1. Relevancy
2. Links from other sites
3. Engaged search visitors
WHAT MAKES A WEBSITE RANK HIGH...
WWW.SEOTRAININGLONDON.ORG
PERSONALISED RESULTS
Affected by location, past Google searches, past website visits and whether...
WWW.SEOTRAININGLONDON.ORG
USE INCOGNITO WINDOWTO CHECKYOURTRUE RANKING
Known as a Private Browsing window in Firefox, Inte...
45.56%
15.69%
10.09%
5.49%
5.00%
3.94%
2.51%
2.94%
1.97%
2.71%
71.24%
95.91%
DOES POSITION REALLY MATTER?
KEYWORD RESEARCH
WWW.SEOTRAININGLONDON.ORG
START WITHTHE OBVIOUS
• childrens party supplies
• party supplies uk
• childrens parties
• party...
WWW.SEOTRAININGLONDON.ORG
BORROW KEYWORDS FROMYOUR COMPETITORS
But don’t assume that they have chosen wisely
Click on ‘Vie...
WWW.SEOTRAININGLONDON.ORG
RESEARCHYOUR COMPETITORS’ KEYWORDS
www.ahrefs.com
SELECTINGYOUR
TARGET KEYWORDS
WWW.SEOTRAININGLONDON.ORG
1) SEARCHVOLUME
Google’s Keyword PlannerTool (free)
WWW.SEOTRAININGLONDON.ORGwww.moz.com – Keyword DifficultyTool
2) COMPETITION
WWW.SEOTRAININGLONDON.ORG
3) BUYING SIGNAL
We are looking for clients, not visitors
party ideas
party suppliers
Mickey Mou...
DANNY’S
KEYWORD GAME
WWW.SEOTRAININGLONDON.ORG
“Digital cameras” or “Canon 450D”
Competition: high
Search volume: 36k pm
Competition: medium
S...
WWW.SEOTRAININGLONDON.ORG
“Mallorca” or "Holidays in Spain”?
Competition: high
Search volume: 27,100 pm
Competition: high...
WWW.SEOTRAININGLONDON.ORG
“Hire wedding bands in London” or “Wedding bands in London”?
Competition: medium
Search volume:...
WWW.SEOTRAININGLONDON.ORG
“Diamond cluster and pearl drop earrings” or “Hand made jewellery”?
Competition: low
Search vol...
WWW.SEOTRAININGLONDON.ORG
“How does Beyonce do her makeup?” or “Cosmetics online”
Competition: low
Search volume: 500 pm
...
RELEVANCY
1- Keywords in Domain Name
4- Keywords in H1 Heading
2- Keywords in Page Title
5- Keywords in Page Body
3- Keywords in pag...
WWW.SEOTRAININGLONDON.ORG
HOW COULDWE IMPROVETHIS PAGE?
WWW.SEOTRAININGLONDON.ORG
SEOMOZ ON-PAGE REPORT
www.moz.com
WWW.SEOTRAININGLONDON.ORG
WHICH E-COMMERCE PLATFORM IS BEST FOR SEO?
www.seotraininglondon.org/best-ecommerce-platform-seo
LINKS
WWW.SEOTRAININGLONDON.ORG
PASSING ONTHE LINK LOVE
LINKSTHAT DON’T
PASS ANY LINK LOVE
WWW.SEOTRAININGLONDON.ORG
PAGES BEHIND A LOG-IN
WWW.SEOTRAININGLONDON.ORG
NO-FOLLOW LINKS
Free Mozbar shows all no follow links on a page
WHY ARE SOME LINKS
WORTH MORE
THAN OTHERS?
My Site Your Site
A B C
WWW.SEOTRAININGLONDON.ORG
INTERNAL LINKS
Let the Link Love flow through your website!
Home Page
Category Page
TVs
Category...
HOW DO WE GET LINKS?
WWW.SEOTRAININGLONDON.ORG
PERSONAL CONTACTS
Clients, suppliers and related businesses
WWW.SEOTRAININGLONDON.ORG
EDITORIAL / PR
WWW.SEOTRAININGLONDON.ORG
BLOGGER OUTREACH
WWW.SEOTRAININGLONDON.ORG
SITESTHAT LINKTOYOUR COMPETITORS
www.Moz.com
WWW.SEOTRAININGLONDON.ORG
GUEST POSTING
WWW.SEOTRAININGLONDON.ORG
LEARN FROMYOUR COMPETITORS
Open Site Explorer at Moz.com
WWW.SEOTRAININGLONDON.ORG
PRODUCE SHAREABLE CONTENT
…don’t just talk about your own business
WWW.SEOTRAININGLONDON.ORG
KEYWORD RESEARCHER FOR GOOGLE AUTO-SUGGEST
Keyword Researcher by Clever Gizmos
WWW.SEOTRAININGLONDON.ORG
WHAT CONTENT ONYOURTOPIC HAS BEEN SHARED MOST?
buzzsumo.com
WWW.SEOTRAININGLONDON.ORG
YOUGOV PROFILES (FREE)
combine your content topics
LINKBAIT
WWW.SEOTRAININGLONDON.ORG
WILL IT BLEND?
16m views of this video. 180m views across channel
WWW.SEOTRAININGLONDON.ORG
SOMETIMES LINKBAIT JUST FALLS INYOUR LAP
WWW.SEOTRAININGLONDON.ORG326,000 visitors, 298 links in 7 days
SOMETIMES LINKBAIT JUST FALLS INYOUR LAP
CONTENT CASE STUDIES
WWW.SEOTRAININGLONDON.ORG
BLOGGING
7,000 visitors - 1200 shares - 400 new followers – 587 links
WWW.SEOTRAININGLONDON.ORG
SHARETHE LINKLOVE
WWW.SEOTRAININGLONDON.ORG
GOOD CONTENT MARKETING BRINGS LINKS AND NEW CLIENTS
8,200 unique visitors – 856 shares – 18 link...
WWW.SEOTRAININGLONDON.ORG
THE BESTWAYTO GET LINKS ISTO HAVE GREAT CONTENTTHAT NATURALLYATTRACTS LINKS
• blog posts
• video...
WHAT STOP A SITE
FROM RANKING?
WWW.SEOTRAININGLONDON.ORGBad for humans, bad for Google – Don’t do it!
KEYWORD STUFFING
“We are the UK’s No.1 retailer of ...
WWW.SEOTRAININGLONDON.ORG
POOR RELEVANCE
a single topic for each page
WWW.SEOTRAININGLONDON.ORG
THIN OR DUPLICATED CONTENT
WWW.SEOTRAININGLONDON.ORG
NON-RESPONSIVEWEBSITES
WWW.SEOTRAININGLONDON.ORG
SLOW LOADING PAGES
test your site at tools.pingdom.com/fpt/
WWW.SEOTRAININGLONDON.ORG
LINKSTHAT HAVE NOT BEEN EARNED
WWW.SEOTRAININGLONDON.ORG
DON’TTRYTO CHEATTHE SYSTEM!
WWW.SEOTRAININGLONDON.ORG
YOU MAY HAVETO WAIT 2-3 MONTHS FOR GOOGLETO SEEYOUR LINKS
WWW.SEOTRAININGLONDON.ORG
A GOOD GOOGLE RANKING IS JUST ONE OFTHE MANY BENEFITS
WWW.SEOTRAININGLONDON.ORG
GOOGLE MY BUSINESS
SOCIAL MEDIA
WWW.SEOTRAININGLONDON.ORG
SOCIAL MEDIA
The wrong way
WWW.SEOTRAININGLONDON.ORG
SOCIAL MEDIA
The right way
ENGAGEMENT
WWW.SEOTRAININGLONDON.ORG
GIVEYOURVISITORS A NUDGE
WWW.SEOTRAININGLONDON.ORG
REDUCEYOUR BOUNCE RATE
A 1% increase in conversions could be the same as doubling your traffic
WWW.SEOTRAININGLONDON.ORG
GOOGLE SNIPPET = META DESCRIPTION
USP/Benefits
Keywords appear
in boldCall to
action
Relevance
WWW.SEOTRAININGLONDON.ORG
DON’T MAKE METHINK!
Search visitors use intuition not logic
SEOTOOLS
WWW.SEOTRAININGLONDON.ORG
GOOGLE SEARCH CONSOLE
Lots of helpful information about your site from Google
• informs you of a...
WWW.SEOTRAININGLONDON.ORG
GOOGLE ANALYTICS
• who are my visitors?
• how did they find my site?
• what did they do after th...
WHAT RESULTS
COULD I GET?
WWW.SEOTRAININGLONDON.ORG
CASE STUDY “BRIDAL HEADDRESSES”
• 1,600 UK searches per month
• 8 links for a No.1 position on G...
WWW.SEOTRAININGLONDON.ORG
CASE STUDY - FOLDABILITY
• Now ranking for several folding and
pleating related keywords
• Now I...
WWW.SEOTRAININGLONDON.ORG
HULA GROOVE
• Top 10 on Google for over 200
relevant keywords
• Average of 150 booking
enquiries...
SEO QUIZ
WWW.SEOTRAININGLONDON.ORG
1)WHATTYPE OF SEARCH ISTHIS?
A. Navigational
B. Informational
C. Transactional
“What is the chea...
WWW.SEOTRAININGLONDON.ORG
2)WHICH OFTHESE BLOG POSTS GOTTHE MOST SHARES?
A. “New skincare treatments for clear and healthy...
WWW.SEOTRAININGLONDON.ORG
3)WHICH OFTHESETOOLS SHOWSYOUTHE BOUNCE RATE OFYOURWEBSITE?
A. Google Search Console
B. Google A...
WWW.SEOTRAININGLONDON.ORG
4)WHAT SHOULDYOU LOOK FOR IN ATARGET KEYWORD?
A. High search volume
B. Low-medium competition
C....
WWW.SEOTRAININGLONDON.ORG
5) ISTHIS STATEMENTTRUE OR FALSE?
A. True
B. False
“Having keywords in my meta description makes...
WWW.SEOTRAININGLONDON.ORG
6) ISTHIS STATEMENTTRUE OR FALSE?
A. True
B. False
“My business name should always be the first ...
WWW.SEOTRAININGLONDON.ORG
7)THE BESTWAYTO GET LINKSTO MY SITE ISTO…
A. Ask other businesses to link to me
B. Pay people to...
WWW.SEOTRAININGLONDON.ORG
8) WHICH OFTHESE URLS WOULD IMPROVE SEO FOR A PAGE SELLING IPHONE CASES?
A. www.dannysgadgets.co...
WWW.SEOTRAININGLONDON.ORG
9) ISTHIS STATEMENTTRUE OR FALSE?
A. True
B. False
“Advertising with Google will get my website ...
WWW.SEOTRAININGLONDON.ORG
10)WHICH OFTHESE HELPSTHE MOSTTO MAKEYOUR PAGES LOOK RELEVANTTO GOOGLE?
A. Links from other site...
QUIZ ANSWERS
WWW.SEOTRAININGLONDON.ORG
1)WHATTYPE OF SEARCH ISTHIS?
A. Navigational
B. Informational
C. Transactional

“What is the ch...
WWW.SEOTRAININGLONDON.ORG
2)WHICH OFTHESE BLOG POSTS GOTTHE MOST SHARES?
A. “New skincare treatments for clear and healthy...
WWW.SEOTRAININGLONDON.ORG
3)WHICH OFTHESETOOLSTELLSYOUTHE BOUNCE RATE OFYOURWEBSITE?
A. Google Search Console
B. Google An...
WWW.SEOTRAININGLONDON.ORG
4)WHAT SHOULDYOU LOOK FOR IN ATARGET KEYWORD?
A. High search volume
B. Low-medium competition
C....
WWW.SEOTRAININGLONDON.ORG
5) ISTHIS STATEMENTTRUE OR FALSE?
A. True
B. False 
“Having keywords in my meta description mak...
WWW.SEOTRAININGLONDON.ORG
6) ISTHIS STATEMENTTRUE OR FALSE?
A. True
B. False 
“My business name should always be the firs...
WWW.SEOTRAININGLONDON.ORG
7)THE BESTWAYTO GET LINKSTO MY SITE ISTO…
A. Ask other businesses to link to me
B. Pay people to...
WWW.SEOTRAININGLONDON.ORG
8) WHICH OFTHESE URLS WOULD IMPROVE SEO FOR A PAGE SELLING IPHONE CASES?
A. www.dannysgadgets.co...
WWW.SEOTRAININGLONDON.ORG
9) ISTHIS STATEMENTTRUE OR FALSE?
A. True
B. False 
“Advertising with Google will get my websit...
WWW.SEOTRAININGLONDON.ORG
10)WHICH OFTHESE HELPSTHE MOSTTO MAKEYOUR PAGES LOOK RELEVANTTO GOOGLE?
A. Links from other site...
NEXT STEPS
WWW.SEOTRAININGLONDON.ORG
1. Make sure your site is in the best possible shape
2. Make sure you are targeting the right ke...
WWW.SEOTRAININGLONDON.ORG
FOLLOW A PLAN
WEBSITE FEEDBACK
FURTHER SUPPORT
WWW.SEOTRAININGLONDON.ORG
DANNY’S FREE FACEBOOK GROUP
facebook.com/groups/dannyseo
• online web clinics
• community suppor...
WWW.SEOTRAININGLONDON.ORG
ONE-TO-ONE MEETINGS
• email: danny@richmanseo.co.uk
• tools and links:
seotraininglondon.org/seo...
WWW.SEOTRAININGLONDON.ORG
PLANNING A SUCCESSFUL ONLINE BUSINESS WORKSHOP
Workshop Topics (some duplication)
• what makes o...
WWW.SEOTRAININGLONDON.ORG
IMPORTANT NOTICE
If you sign up for any tools, online services or websites mentioned in this
wor...
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SEO Presentation by Danny Richman for the Prince's Trust

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  • Make clear difference between a url and a domain
  • 3k links to cpaai
  • Law firms
  • piecemeal seo doesn’t work
  • PT SEO Presentation

    1. 1. SEO WORKSHOP WITH DANNY RICHMAN
    2. 2. WWW.SEOTRAININGLONDON.ORG INTRODUCTIONS • your first name • a brief description of your business • what search terms might your customers be using? • do you already have a website?
    3. 3. WWW.SEOTRAININGLONDON.ORG 28 MILLION PEOPLE PERFORMED 1.6BN GOOGLE SEARCHES INTHE UK IN 2015 0 200,000,000 400,000,000 600,000,000 800,000,000 1,000,000,000 1,200,000,000 1,400,000,000 1,600,000,000 1,800,000,000 2006 2007 2008 2009 2010 2011 2012 2013
    4. 4. WWW.SEOTRAININGLONDON.ORG GOOGLE MARKET SHARE 4% 1%2% 93% Bing Yahoo Others Google
    5. 5. WHY I LOVE SEO
    6. 6. WWW.SEOTRAININGLONDON.ORG IT ATTRACTS SERIOUS CLIENTSWHO WANT WHATYOU HAVETO OFFER video production company london
    7. 7. WWW.SEOTRAININGLONDON.ORG IT’S COMPLETELY MEASURABLE
    8. 8. WWW.SEOTRAININGLONDON.ORG THERE IS NO NEEDTO PAY FOR SEO EXPERTS This is free
    9. 9. HOW PEOPLE SEARCH
    10. 10. WWW.SEOTRAININGLONDON.ORG NAVIGATIONAL SEARCHES
    11. 11. WWW.SEOTRAININGLONDON.ORG INFORMATIONAL SEARCHES
    12. 12. WWW.SEOTRAININGLONDON.ORG TRANSACTIONAL SEARCHES
    13. 13. WHATYOU WILL NEED
    14. 14. WWW.SEOTRAININGLONDON.ORG SEO KNOWLEDGE
    15. 15. WWW.SEOTRAININGLONDON.ORG TIME SEO is not a one-off activity
    16. 16. WWW.SEOTRAININGLONDON.ORG GOOD WRITTEN COMMUNICATION SKILLS
    17. 17. WWW.SEOTRAININGLONDON.ORG THE ABILITYTO UPDATEYOUR OWN WEBSITE
    18. 18. WWW.SEOTRAININGLONDON.ORG WHERE DOYOU CLICK? only 10-15% click on the ads Organic Results Source : Richman SEO Training/CINT 2013 72% More trustworthy 83% More relevant
    19. 19. WWW.SEOTRAININGLONDON.ORG 1. The site with the most visitors? 2. The site with the most clicks-throughs? 3. The site that pays the most money to Google? 4. The site that looks the most relevant to Google? 5. The site with the mostTweets/Likes? 6. The site with the most links from other sites? X X X 25% 5% but growing! 70% SO, WHAT MAKES A WEBSITE RANK HIGHER ON GOOGLE? Relevancy
    20. 20. WWW.SEOTRAININGLONDON.ORG POGO-STICKING
    21. 21. WWW.SEOTRAININGLONDON.ORG 1. Relevancy 2. Links from other sites 3. Engaged search visitors WHAT MAKES A WEBSITE RANK HIGHER ON GOOGLE?   
    22. 22. WWW.SEOTRAININGLONDON.ORG PERSONALISED RESULTS Affected by location, past Google searches, past website visits and whether you are logged in to Google Yay! I’m No.1 on Google!!
    23. 23. WWW.SEOTRAININGLONDON.ORG USE INCOGNITO WINDOWTO CHECKYOURTRUE RANKING Known as a Private Browsing window in Firefox, Internet Explorer & Safari
    24. 24. 45.56% 15.69% 10.09% 5.49% 5.00% 3.94% 2.51% 2.94% 1.97% 2.71% 71.24% 95.91% DOES POSITION REALLY MATTER?
    25. 25. KEYWORD RESEARCH
    26. 26. WWW.SEOTRAININGLONDON.ORG START WITHTHE OBVIOUS • childrens party supplies • party supplies uk • childrens parties • party supplies • 1st birthday party supplies • childrens party • kids party supplies • cheap party supplies • childrens party supplies uk • mickey mouse party supplies • balloons • ben 10 party supplies • hawaiian party supplies • pirate party supplies • spiderman party supplies • dinosaur party supplies • disney princess party supplies
    27. 27. WWW.SEOTRAININGLONDON.ORG BORROW KEYWORDS FROMYOUR COMPETITORS But don’t assume that they have chosen wisely Click on ‘View Page Source’ in your browser
    28. 28. WWW.SEOTRAININGLONDON.ORG RESEARCHYOUR COMPETITORS’ KEYWORDS www.ahrefs.com
    29. 29. SELECTINGYOUR TARGET KEYWORDS
    30. 30. WWW.SEOTRAININGLONDON.ORG 1) SEARCHVOLUME Google’s Keyword PlannerTool (free)
    31. 31. WWW.SEOTRAININGLONDON.ORGwww.moz.com – Keyword DifficultyTool 2) COMPETITION
    32. 32. WWW.SEOTRAININGLONDON.ORG 3) BUYING SIGNAL We are looking for clients, not visitors party ideas party suppliers Mickey Mouse Napkins 33,100 pm 880 pm 53 pm Keyword SearchVolume
    33. 33. DANNY’S KEYWORD GAME
    34. 34. WWW.SEOTRAININGLONDON.ORG “Digital cameras” or “Canon 450D” Competition: high Search volume: 36k pm Competition: medium Search volume: 18k pm KEYWORD GAME
    35. 35. WWW.SEOTRAININGLONDON.ORG “Mallorca” or "Holidays in Spain”? Competition: high Search volume: 27,100 pm Competition: high Search volume: 880 pm KEYWORD GAME
    36. 36. WWW.SEOTRAININGLONDON.ORG “Hire wedding bands in London” or “Wedding bands in London”? Competition: medium Search volume: 550 pm Competition: medium Search volume: 600 pm KEYWORD GAME
    37. 37. WWW.SEOTRAININGLONDON.ORG “Diamond cluster and pearl drop earrings” or “Hand made jewellery”? Competition: low Search volume: 0 pm Competition: very high Search volume: 22k pm KEYWORD GAME
    38. 38. WWW.SEOTRAININGLONDON.ORG “How does Beyonce do her makeup?” or “Cosmetics online” Competition: low Search volume: 500 pm Competition: very high Search volume: 8k pm KEYWORD GAME
    39. 39. RELEVANCY
    40. 40. 1- Keywords in Domain Name 4- Keywords in H1 Heading 2- Keywords in Page Title 5- Keywords in Page Body 3- Keywords in page URL 6- Keywords in ALT tag
    41. 41. WWW.SEOTRAININGLONDON.ORG HOW COULDWE IMPROVETHIS PAGE?
    42. 42. WWW.SEOTRAININGLONDON.ORG SEOMOZ ON-PAGE REPORT www.moz.com
    43. 43. WWW.SEOTRAININGLONDON.ORG WHICH E-COMMERCE PLATFORM IS BEST FOR SEO? www.seotraininglondon.org/best-ecommerce-platform-seo
    44. 44. LINKS
    45. 45. WWW.SEOTRAININGLONDON.ORG PASSING ONTHE LINK LOVE
    46. 46. LINKSTHAT DON’T PASS ANY LINK LOVE
    47. 47. WWW.SEOTRAININGLONDON.ORG PAGES BEHIND A LOG-IN
    48. 48. WWW.SEOTRAININGLONDON.ORG NO-FOLLOW LINKS Free Mozbar shows all no follow links on a page
    49. 49. WHY ARE SOME LINKS WORTH MORE THAN OTHERS?
    50. 50. My Site Your Site A B C
    51. 51. WWW.SEOTRAININGLONDON.ORG INTERNAL LINKS Let the Link Love flow through your website! Home Page Category Page TVs Category Page Phones Category Page MP3 Players Product Page iPhone 5 Product Page Samsung Product Page Nokia Product Page Motorola Product Page Blackberry Blog
    52. 52. HOW DO WE GET LINKS?
    53. 53. WWW.SEOTRAININGLONDON.ORG PERSONAL CONTACTS Clients, suppliers and related businesses
    54. 54. WWW.SEOTRAININGLONDON.ORG EDITORIAL / PR
    55. 55. WWW.SEOTRAININGLONDON.ORG BLOGGER OUTREACH
    56. 56. WWW.SEOTRAININGLONDON.ORG SITESTHAT LINKTOYOUR COMPETITORS www.Moz.com
    57. 57. WWW.SEOTRAININGLONDON.ORG GUEST POSTING
    58. 58. WWW.SEOTRAININGLONDON.ORG LEARN FROMYOUR COMPETITORS Open Site Explorer at Moz.com
    59. 59. WWW.SEOTRAININGLONDON.ORG PRODUCE SHAREABLE CONTENT …don’t just talk about your own business
    60. 60. WWW.SEOTRAININGLONDON.ORG KEYWORD RESEARCHER FOR GOOGLE AUTO-SUGGEST Keyword Researcher by Clever Gizmos
    61. 61. WWW.SEOTRAININGLONDON.ORG WHAT CONTENT ONYOURTOPIC HAS BEEN SHARED MOST? buzzsumo.com
    62. 62. WWW.SEOTRAININGLONDON.ORG YOUGOV PROFILES (FREE) combine your content topics
    63. 63. LINKBAIT
    64. 64. WWW.SEOTRAININGLONDON.ORG WILL IT BLEND? 16m views of this video. 180m views across channel
    65. 65. WWW.SEOTRAININGLONDON.ORG SOMETIMES LINKBAIT JUST FALLS INYOUR LAP
    66. 66. WWW.SEOTRAININGLONDON.ORG326,000 visitors, 298 links in 7 days SOMETIMES LINKBAIT JUST FALLS INYOUR LAP
    67. 67. CONTENT CASE STUDIES
    68. 68. WWW.SEOTRAININGLONDON.ORG BLOGGING 7,000 visitors - 1200 shares - 400 new followers – 587 links
    69. 69. WWW.SEOTRAININGLONDON.ORG SHARETHE LINKLOVE
    70. 70. WWW.SEOTRAININGLONDON.ORG GOOD CONTENT MARKETING BRINGS LINKS AND NEW CLIENTS 8,200 unique visitors – 856 shares – 18 links – 28 new clients
    71. 71. WWW.SEOTRAININGLONDON.ORG THE BESTWAYTO GET LINKS ISTO HAVE GREAT CONTENTTHAT NATURALLYATTRACTS LINKS • blog posts • videos • how-to guides • expert advice • white papers • research • dummies guide • product reviews • community • forums • content curation • guests posts • interactive calculators • online tools • survey results • industry news • webinars • infographics • presentations • interviews
    72. 72. WHAT STOP A SITE FROM RANKING?
    73. 73. WWW.SEOTRAININGLONDON.ORGBad for humans, bad for Google – Don’t do it! KEYWORD STUFFING “We are the UK’s No.1 retailer of party supplies. You can find party supplies of all types here. If you are looking for party supplies come to Danny’s party supplies for all of your party supply needs!”
    74. 74. WWW.SEOTRAININGLONDON.ORG POOR RELEVANCE a single topic for each page
    75. 75. WWW.SEOTRAININGLONDON.ORG THIN OR DUPLICATED CONTENT
    76. 76. WWW.SEOTRAININGLONDON.ORG NON-RESPONSIVEWEBSITES
    77. 77. WWW.SEOTRAININGLONDON.ORG SLOW LOADING PAGES test your site at tools.pingdom.com/fpt/
    78. 78. WWW.SEOTRAININGLONDON.ORG LINKSTHAT HAVE NOT BEEN EARNED
    79. 79. WWW.SEOTRAININGLONDON.ORG DON’TTRYTO CHEATTHE SYSTEM!
    80. 80. WWW.SEOTRAININGLONDON.ORG YOU MAY HAVETO WAIT 2-3 MONTHS FOR GOOGLETO SEEYOUR LINKS
    81. 81. WWW.SEOTRAININGLONDON.ORG A GOOD GOOGLE RANKING IS JUST ONE OFTHE MANY BENEFITS
    82. 82. WWW.SEOTRAININGLONDON.ORG GOOGLE MY BUSINESS
    83. 83. SOCIAL MEDIA
    84. 84. WWW.SEOTRAININGLONDON.ORG SOCIAL MEDIA The wrong way
    85. 85. WWW.SEOTRAININGLONDON.ORG SOCIAL MEDIA The right way
    86. 86. ENGAGEMENT
    87. 87. WWW.SEOTRAININGLONDON.ORG GIVEYOURVISITORS A NUDGE
    88. 88. WWW.SEOTRAININGLONDON.ORG REDUCEYOUR BOUNCE RATE A 1% increase in conversions could be the same as doubling your traffic
    89. 89. WWW.SEOTRAININGLONDON.ORG GOOGLE SNIPPET = META DESCRIPTION USP/Benefits Keywords appear in boldCall to action Relevance
    90. 90. WWW.SEOTRAININGLONDON.ORG DON’T MAKE METHINK! Search visitors use intuition not logic
    91. 91. SEOTOOLS
    92. 92. WWW.SEOTRAININGLONDON.ORG GOOGLE SEARCH CONSOLE Lots of helpful information about your site from Google • informs you of any SEO problems • tells you which search terms you are ranking for and where • tells you who is linking to your site
    93. 93. WWW.SEOTRAININGLONDON.ORG GOOGLE ANALYTICS • who are my visitors? • how did they find my site? • what did they do after they arrived? • why did they leave?
    94. 94. WHAT RESULTS COULD I GET?
    95. 95. WWW.SEOTRAININGLONDON.ORG CASE STUDY “BRIDAL HEADDRESSES” • 1,600 UK searches per month • 8 links for a No.1 position on Google • brought 720 new visitors per month • resulting in 45 new customers per month • 45 new customers spent £75 average sale • £40,500 pa just from one keyword!
    96. 96. WWW.SEOTRAININGLONDON.ORG CASE STUDY - FOLDABILITY • Now ranking for several folding and pleating related keywords • Now In talks with head of computational design at NIKE • Order for 1,000 metres of pleating from River Island • Order for 500 folded butterflies for the champagne company, Perrier Jouet. • Designing a window display for a flagship store in London.
    97. 97. WWW.SEOTRAININGLONDON.ORG HULA GROOVE • Top 10 on Google for over 200 relevant keywords • Average of 150 booking enquiries per day • Now 5 bands across the UK employing 100 musicians, singers and crew
    98. 98. SEO QUIZ
    99. 99. WWW.SEOTRAININGLONDON.ORG 1)WHATTYPE OF SEARCH ISTHIS? A. Navigational B. Informational C. Transactional “What is the cheapest smartphone on the market?”
    100. 100. WWW.SEOTRAININGLONDON.ORG 2)WHICH OFTHESE BLOG POSTS GOTTHE MOST SHARES? A. “New skincare treatments for clear and healthy skin” B. “7 skincare tricks for clear and healthy skin” C. “The best skincare products for clear and healthy skin” D.“How to get your skin looking clear and healthy”
    101. 101. WWW.SEOTRAININGLONDON.ORG 3)WHICH OFTHESETOOLS SHOWSYOUTHE BOUNCE RATE OFYOURWEBSITE? A. Google Search Console B. Google Analytics C. Moz D.BuzzSumo
    102. 102. WWW.SEOTRAININGLONDON.ORG 4)WHAT SHOULDYOU LOOK FOR IN ATARGET KEYWORD? A. High search volume B. Low-medium competition C. A strong buying signal D.All of the above
    103. 103. WWW.SEOTRAININGLONDON.ORG 5) ISTHIS STATEMENTTRUE OR FALSE? A. True B. False “Having keywords in my meta description makes my website rank higher on Google”
    104. 104. WWW.SEOTRAININGLONDON.ORG 6) ISTHIS STATEMENTTRUE OR FALSE? A. True B. False “My business name should always be the first thing that appears in the title of my home page”
    105. 105. WWW.SEOTRAININGLONDON.ORG 7)THE BESTWAYTO GET LINKSTO MY SITE ISTO… A. Ask other businesses to link to me B. Pay people to link to my site C. Create great content on my website and then tell people about my content D.Create links in the comments section of blogs
    106. 106. WWW.SEOTRAININGLONDON.ORG 8) WHICH OFTHESE URLS WOULD IMPROVE SEO FOR A PAGE SELLING IPHONE CASES? A. www.dannysgadgets.com/p-1661 B. www.dannysgadgets.com/iphone-cases C. www.dannysgadgets.com/iphonecases D.www.dannysgadgets.com/iphone/cases E. Would not make any difference
    107. 107. WWW.SEOTRAININGLONDON.ORG 9) ISTHIS STATEMENTTRUE OR FALSE? A. True B. False “Advertising with Google will get my website ranking higher in the organic results”
    108. 108. WWW.SEOTRAININGLONDON.ORG 10)WHICH OFTHESE HELPSTHE MOSTTO MAKEYOUR PAGES LOOK RELEVANTTO GOOGLE? A. Links from other sites B. A low bounce rate C. The page title D.Number of times the keyword is repeated on the page E. All of the above
    109. 109. QUIZ ANSWERS
    110. 110. WWW.SEOTRAININGLONDON.ORG 1)WHATTYPE OF SEARCH ISTHIS? A. Navigational B. Informational C. Transactional  “What is the cheapest smartphone on the market?”
    111. 111. WWW.SEOTRAININGLONDON.ORG 2)WHICH OFTHESE BLOG POSTS GOTTHE MOST SHARES? A. “New skincare treatments for clear and healthy skin” B. “7 skincare tricks for clear and healthy skin” C. “The best skincare products for clear and healthy skin” D.“How to get your skin looking clear and healthy” 
    112. 112. WWW.SEOTRAININGLONDON.ORG 3)WHICH OFTHESETOOLSTELLSYOUTHE BOUNCE RATE OFYOURWEBSITE? A. Google Search Console B. Google Analytics C. Moz D.BuzzSumo 
    113. 113. WWW.SEOTRAININGLONDON.ORG 4)WHAT SHOULDYOU LOOK FOR IN ATARGET KEYWORD? A. High search volume B. Low-medium competition C. A strong buying signal D.All of the above 
    114. 114. WWW.SEOTRAININGLONDON.ORG 5) ISTHIS STATEMENTTRUE OR FALSE? A. True B. False  “Having keywords in my meta description makes my website rank higher on Google”
    115. 115. WWW.SEOTRAININGLONDON.ORG 6) ISTHIS STATEMENTTRUE OR FALSE? A. True B. False  “My business name should always be the first thing that appears in the title of my home page”
    116. 116. WWW.SEOTRAININGLONDON.ORG 7)THE BESTWAYTO GET LINKSTO MY SITE ISTO… A. Ask other businesses to link to me B. Pay people to link to my site C. Create great content on my website and then tell people about my content D.Create links in the comments section of blogs 
    117. 117. WWW.SEOTRAININGLONDON.ORG 8) WHICH OFTHESE URLS WOULD IMPROVE SEO FOR A PAGE SELLING IPHONE CASES? A. www.dannysgadgets.com/p-1661 B. www.dannysgadgets.com/iphone-cases C. www.dannysgadgets.com/iphonecases D.www.dannysgadgets.com/iphone/cases E. Would not make any difference 
    118. 118. WWW.SEOTRAININGLONDON.ORG 9) ISTHIS STATEMENTTRUE OR FALSE? A. True B. False  “Advertising with Google will get my website ranking higher in the organic results”
    119. 119. WWW.SEOTRAININGLONDON.ORG 10)WHICH OFTHESE HELPSTHE MOSTTO MAKEYOUR PAGES LOOK RELEVANTTO GOOGLE? A. Links from other sites B. A low bounce rate C. The page title D.Number of times the keyword is repeated on the page E. All of the above 
    120. 120. NEXT STEPS
    121. 121. WWW.SEOTRAININGLONDON.ORG 1. Make sure your site is in the best possible shape 2. Make sure you are targeting the right keywords 3. Make your web pages look 100% relevant for those keywords 4. Create shareable content on your website 5. Promote that content on social media 6. Make a plan and review it every month 7. Achieve world domination and retire to your own private island. ACTION LIST
    122. 122. WWW.SEOTRAININGLONDON.ORG FOLLOW A PLAN
    123. 123. WEBSITE FEEDBACK
    124. 124. FURTHER SUPPORT
    125. 125. WWW.SEOTRAININGLONDON.ORG DANNY’S FREE FACEBOOK GROUP facebook.com/groups/dannyseo • online web clinics • community support • help and advice • website feedback • network and collaborate with other members • join before membership closes!
    126. 126. WWW.SEOTRAININGLONDON.ORG ONE-TO-ONE MEETINGS • email: danny@richmanseo.co.uk • tools and links: seotraininglondon.org/seo-tools-websites
    127. 127. WWW.SEOTRAININGLONDON.ORG PLANNING A SUCCESSFUL ONLINE BUSINESS WORKSHOP Workshop Topics (some duplication) • what makes on online business successful? • how to do online market research • how to build an amazing website • how to get visitors to come to your site • how to get online visitors to convert • how to measure your site’s performance • get feedback for your website To reserve a place email: specialistworkshops@princes-trust.org.uk
    128. 128. WWW.SEOTRAININGLONDON.ORG IMPORTANT NOTICE If you sign up for any tools, online services or websites mentioned in this workshop, please ensure that you cancel these services before incurring charges outside of any free trial period if offered. Neither the Prince’s Trust nor Danny Richman can be held responsible for any charges or costs you incur as a result of following the advice from this workshop. Although we are happy to offer general guidance and mentoring this should not be taken as professional advice. Please seek professional guidance before you take any actions that might affect your business.

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