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Dockers is a brand of khaki garments and other accessories from Levi Strauss & Co.
Levi Strauss & Co., then specializing i...
Discount:
They don’t give the discount to our customers even to the employees of
the Dockers. Their prices are fixed.
Paym...
 DOCKERS® Alpha Khaki, Skinny Tapered
 DOCKERS® Alpha Khaki, Slim Tapered
 DOCKERS® Alpha Khaki, Athletic Tapered
• MAR...
Vast distribution channels spread all over the
world.
In Asia it has the brand distribution in the
countries like:NORTH AM...
Aggressive campaigns
Launch and promotions are coordinated
with licenses in various countries.
Advertisements through mass...
The Dockers Brand has defined authentic khaki for 25 years. Since its
introduction in 1986, the Dockers brand has been per...
1916
KHAKI UNDER NEW LABEL
LEVI’S® TAKES KHAKIS UNDER THEIR “LEVI STRAUSS MAKE”
LABEL.
1922
KHAKI AND WOMEN
KHAKI CATERS T...
  4p's of docker ppt and history of dockers product "khaki"
  4p's of docker ppt and history of dockers product "khaki"
  4p's of docker ppt and history of dockers product "khaki"
  4p's of docker ppt and history of dockers product "khaki"
  4p's of docker ppt and history of dockers product "khaki"
  4p's of docker ppt and history of dockers product "khaki"
  4p's of docker ppt and history of dockers product "khaki"
  4p's of docker ppt and history of dockers product "khaki"
  4p's of docker ppt and history of dockers product "khaki"
  4p's of docker ppt and history of dockers product "khaki"
  4p's of docker ppt and history of dockers product "khaki"
  4p's of docker ppt and history of dockers product "khaki"
  4p's of docker ppt and history of dockers product "khaki"
  4p's of docker ppt and history of dockers product "khaki"
  4p's of docker ppt and history of dockers product "khaki"
  4p's of docker ppt and history of dockers product "khaki"
  4p's of docker ppt and history of dockers product "khaki"
  4p's of docker ppt and history of dockers product "khaki"
  4p's of docker ppt and history of dockers product "khaki"
  4p's of docker ppt and history of dockers product "khaki"
  4p's of docker ppt and history of dockers product "khaki"
  4p's of docker ppt and history of dockers product "khaki"
  4p's of docker ppt and history of dockers product "khaki"
  4p's of docker ppt and history of dockers product "khaki"
  4p's of docker ppt and history of dockers product "khaki"
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4p's of docker ppt and history of dockers product "khaki"

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4p's of dockers and history of dockers product "khaki"

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4p's of docker ppt and history of dockers product "khaki"

  1. 1. Dockers is a brand of khaki garments and other accessories from Levi Strauss & Co. Levi Strauss & Co., then specializing in denim, introduced the Dockers brand in 1986. Dockers became a leading brand of business casual clothing for men led by Bob Siegel. In 1987, Dockers introduced a women's line. In 1993 the Dockers brand was introduced into Europe under the leadership of Joe Middleton. Dockers makes belts, pants, leather wallets, shoes and other apparel. 2010 Campaign In January 2010, the Dockers brand launched an aggressive, cross-channel advertising campaign with the tagline "Wear The Pants." The campaign premiered during the 2010 Super Bowl, and was the first Super Bowl advertisement to offer an exclusive, limited time online offer for viewers. The ad also featured "I Wear No Pants" by the Poxy Boggards. The Dockers campaign tagline, "Wear The Pants", was marketed as a call to masculinity for men. The campaign incorporated outside sources to incite men to reclaim their lost male- aesthetic. Along with a new campaign message, the Dockers brand has since revitalized their product line as well, featuring several new styles aimed at a younger, status-seeker consumer. The Dockers brand has also partnered with Habitat for Humanity as their charitable cause.
  2. 2. Discount: They don’t give the discount to our customers even to the employees of the Dockers. Their prices are fixed. Payment Period & Credit Terms: Payment Period & Credit Terms are settled by the company. Price Determination: During the determination of the price company not considered the competitors, but the standard that is used is considered. Their price is influenced by the following factors. Cost of the product Afford Able for the target market Demand of the product uniqueness and innovative of the product.
  3. 3.  DOCKERS® Alpha Khaki, Skinny Tapered  DOCKERS® Alpha Khaki, Slim Tapered  DOCKERS® Alpha Khaki, Athletic Tapered • MARINA KHAKI, Slim Tapered • MARINA KHAKI, Slim Fit • MARINA KHAKI, REGULAR Fit • MARINA KHAKI, REGULAR Fit- Pleated
  4. 4. Vast distribution channels spread all over the world. In Asia it has the brand distribution in the countries like:NORTH AMERICA CANADA MEXICO UNITED STATES EUROPE/MIDDLE EAST DENMARK FINLAND FRANCE GERMANY ITALY NETHERLANDS NORWAY PORTUGAL UNITED KINGDOM ASIA/PACIFIC
  5. 5. Aggressive campaigns Launch and promotions are coordinated with licenses in various countries. Advertisements through mass media such as print and electronic transmission bell boards and on the internet are some of DOCKERS way of raising brand awareness among the consumers.
  6. 6. The Dockers Brand has defined authentic khaki for 25 years. Since its introduction in 1986, the Dockers brand has been perfecting khakis — and the essential goods to go with them — for men and women all over the world. No compromises in quality. Just versatile, essential style. Here’s how Dockers has made history… 1898 HEROES IN KHAKI THE UNITED STATES ARMY ADOPTS KHAKI TO OUTFIT SOLDIERS DURING THE SPANISH-AMERICAN WAR. 1909 LEVI STRAUSS & CO. BRINGS KHAKIS TO MARKET KHAKIS GO TO MARKET UNDER THE SUNSET LABEL. THEY’RE DESIGNED FOR DRESSIER OCCASIONS, AND ARE AVAILABLE IN OLIVE AND TAN.
  7. 7. 1916 KHAKI UNDER NEW LABEL LEVI’S® TAKES KHAKIS UNDER THEIR “LEVI STRAUSS MAKE” LABEL. 1922 KHAKI AND WOMEN KHAKI CATERS TO WOMEN WITH HIKING AND OUTING CLOTHES BY LEVI STRAUSS & CO. 2000 MOVE OVER DENIM KHAKIS START GIVING JEANS A RUN FOR THEIR MONEY IN EUROPE – DOCKERS® IS THE #1 KHAKI PANT SPECIALTY BRAND. 2011 DOCKERS® LAUNCHES THE ALPHA KHAKI VANITY FAIR’S OCTOBER 2011 ISSUE SITES THE DOCKERS® ALPHA KHAKI LINE AS THE “IT” PANTS FOR FALL. CRITICALLY ACCLAIMED BY STYLE EDITORS AND SPOTTED ON CELEBRITIES AROUND THE WORLD, THE ALPHA KHAKI IS A SLIMMER FIT BORN WHEN KHAKI MET DENIM – THE PANT THAT CONVINCED ALL THAT DOCKERS® AREN’T JUST FOR YOUR DAD.

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