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#FakeNewsLeeds #LeedsDigi19
Mihaela Gruia
mihaela@researchretold.com
Rich Ashby
rich@dotkumo.com
#FakeNewsLeeds #LeedsDigi19
What we’ll talk about today…
Fake news
definition
Types of
disinformation
Effects of
disinformation
Government
report
Prot...
Why did
you come
today?
#FakeNewsLeeds #LeedsDigi19
#FakeNewsLeeds #LeedsDigi19
What we’ll start with…
Fake news
definition
Types of
disinformation
Effects of
disinformation
...
Rapid fire round:
What is the first word that
springs to mind when you
think of fake news?
#FakeNewsLeeds #LeedsDigi19
What is fake news?
#FakeNewsLeeds #LeedsDigi19
Fake news definition
“The deliberate creation and sharing of false
or manipulated information that is intended to
deceive ...
What fake news is not
Content that a reader might dislike or disagree with.
US President Donald Trump has described certai...
menti.com
Code: 11 18 2
Before we continue...
how confident do you feel
in spotting fake news?
#FakeNewsLeeds #LeedsDigi19
#FakeNewsLeeds #LeedsDigi19
What we’ll talk about next…
Fake news
definition
Types of
disinformation
Effects of
disinforma...
Eight types of disinformation
#FakeNewsLeeds #LeedsDigi19
1. Fabricated content
#FakeNewsLeeds #LeedsDigi19
Source: summit.news/2019/04/15/notre-dame-cathedral-in-paris-on-fire-worker-claims-it-was-deliberately-started/
#FakeNewsL...
2. Manipulated content
#FakeNewsLeeds #LeedsDigi19
Source: www.linkedin.com/pulse/man-tries-hug-wild-lion-you-wont-believe-what-happens-dharmarajan/
Source: archive.attn.com...
3. Imposter content
#FakeNewsLeeds #LeedsDigi19
#FakeNewsLeeds #LeedsDigi19
4. Misleading content
#FakeNewsLeeds #LeedsDigi19
Source: https://www.msnbc.com/velshi-ruhle/watch/trump-claims-that-wind-turbines-cause-cancer-they-do-not-1471097923543
#F...
“(We are) unaware of any credible
evidence linking the noise from
windmills to cancer.”
AMERICAN CANCER SOCIETY
#FakeNewsL...
5. False context or connection
#FakeNewsLeeds #LeedsDigi19
Source: www.independent.co.uk/news/world/americas/chicago-mayor-trump-free-zone-rahm-emanuel-
daca-dreamers-programme-us-p...
6. Satire or parody
#FakeNewsLeeds #LeedsDigi19
Source: www.thedailymash.co.uk/news/society/berlin-to-send-back-thousands-of-british-hipsters-20170119120532
Source: www.t...
7. Micro-targeted messaging
#FakeNewsLeeds #LeedsDigi19
BeLeave Facebook ads
#FakeNewsLeeds #LeedsDigi19
Vote Leave Facebook ads
#FakeNewsLeeds #LeedsDigi19
8. Distortion of images
#FakeNewsLeeds #LeedsDigi19
Source: https://www.youtube.com/watch?v=cQ54GDm1eL0 Monkeypaw Productions and BuzzFeed
#FakeNewsLeeds #LeedsDigi19
Real or fake?
#FakeNewsLeeds #LeedsDigi19
#FakeNewsLeeds #LeedsDigi19
FAKE
Source: Getty
#FakeNewsLeeds #LeedsDigi19
#FakeNewsLeeds #LeedsDigi19
TRUE
Source: www.euroweeklynews.com/2016/11/10/spanish-government-attempts-to-ban-memes/#.XMbbmBNKjOQ
#FakeNewsLeeds #Leed...
#FakeNewsLeeds #LeedsDigi19
FAKE
Source: thispersondoesnotexist.com
#FakeNewsLeeds #LeedsDigi19
#FakeNewsLeeds #LeedsDigi19
TRUE
Source: www.bbc.co.uk/news/blogs-news-from-elsewhere-25760132
#FakeNewsLeeds #LeedsDigi19
#FakeNewsLeeds #LeedsDigi19
FAKE
Source: worldnewsdailyreport.com
#FakeNewsLeeds #LeedsDigi19
#FakeNewsLeeds #LeedsDigi19
What we’ll talk about next…
Fake news
definition
Types of
disinformation
Effects of
disinforma...
Source: www.ofcom.org.uk/__data/assets/pdf_file/0011/113222/Adults-Media-Use-and-Attitudes-Report-2018.pdf
Spotting
inform...
Three effects of
disinformation with
real-world impact
#FakeNewsLeeds #LeedsDigi19
1. Major health crises
#FakeNewsLeeds #LeedsDigi19
A discredited Lancet paper on risks of
MMR led to rise of anti-vaccination movement.
#FakeNewsLeeds #LeedsDigi19
Measles outbreaks are now much more
common and potentially life threatening.
#FakeNewsLeeds #LeedsDigi19
#FakeNewsLeeds #LeedsDigi19
“I don't like it that bad science is pushed to
parents - I don't like quackery - I want them to
know the truth that vaccin...
2. Conspiracy theories
#FakeNewsLeeds #LeedsDigi19
Fringe theories
#FakeNewsLeeds #LeedsDigi19
#PizzaGate
#FakeNewsLeeds #LeedsDigi19
QAnon
#FakeNewsLeeds #LeedsDigi19
Infowars
#FakeNewsLeeds #LeedsDigi19
Conspiracy theories can have implications
on research funding and climate change.
#FakeNewsLeeds #LeedsDigi19
3. Political manipulation
#FakeNewsLeeds #LeedsDigi19
EU Referendum
#FakeNewsLeeds #LeedsDigi19
Source: TED https://www.ted.com/talks/carole_cadwalladr_facebook_s_role_in_brexit_and_the_threat_to_democracy
#FakeNewsLee...
US election 2019
Source: www.vox.com/2018/12/12/18137927/michael-cohen-trump-tweet-clinton-jail
#FakeNewsLeeds #LeedsDigi19
Indian election 2019
#FakeNewsLeeds #LeedsDigi19
Thoughts and discussion
10 minutes
#FakeNewsLeeds #LeedsDigi19
Three wider effects
of disinformation on
our society
#FakeNewsLeeds #LeedsDigi19
Political extremism and populism
#FakeNewsLeeds #LeedsDigi19
Lack of trust in political institutions
#FakeNewsLeeds #LeedsDigi19
Civil unrest and disorder
#FakeNewsLeeds #LeedsDigi19
#FakeNewsLeeds #LeedsDigi19
What we’ll talk about next…
Fake news
definition
Types of
disinformation
Effects of
disinforma...
What is this
Government
report on fake news?
#FakeNewsLeeds #LeedsDigi19
Published on 14 February 2019
Government official enquiry into
disinformation
111 pages
Available online
#FakeNewsLeeds #L...
Three main themes
of the report
#FakeNewsLeeds #LeedsDigi19
1. Individuals’ privacy rights
#FakeNewsLeeds #LeedsDigi19
2. Influence over political choices
#FakeNewsLeeds #LeedsDigi19
3. Interference in elections
(focus on EU Referendum)
#FakeNewsLeeds #LeedsDigi19
Political advertising should be publicly
accessible in a searchable repository so
that the public can understand the
behav...
Social media apps:
platform or publisher?
#FakeNewsLeeds #LeedsDigi19
Platform PublisherOR
#FakeNewsLeeds #LeedsDigi19
Platform
Tech companies don’t control
or moderate the content.
Simply a conduit for content
and information.
#FakeNewsLeed...
Publisher
Tech companies take a level of
responsibility.
Use moderators to decide what
content can be published.
#FakeNews...
Platform Publisher
Hybrid
"They have this very strange,
powerful, hybrid identity as
media companies that do not
create an...
“Technology needs to be regulated. There are
now too many examples where the no rails
have resulted in a great damage to s...
Source: Jack Dorsey, CEO Twitter, https://www.bloomberg.com/news/articles/2019-04-03/twitter-s-dorsey-adds-his-voice-to-su...
#FakeNewsLeeds #LeedsDigi19
Finally, we will cover...
Fake news
definition
Types of
disinformation
Effects of
disinformati...
How can we fight
disinformation?
5 practical ways
You will receive a handout when you leave :)
#FakeNewsLeeds #LeedsDigi19
Provenance Are you looking at an original piece of content?
Source Who created this piece of content?
Date When was this p...
Provenance
DateSource
Location
Motivation
Let’s see this in
practice
#FakeNewsLeeds #LeedsDigi19
Source: www.facebook.com/ads/library/
2. Facebook Ad Library
#FakeNewsLeeds #LeedsDigi19
3. Reverse image search
Source: bit.ly/ReverseImageSearch
#FakeNewsLeeds #LeedsDigi19
4. Full Fact
Source: fullfact.org
#FakeNewsLeeds #LeedsDigi19
5. Free one hour online course
#FakeNewsLeeds #LeedsDigi19
Source: firstdraftnews.org
Meet up
in June!
#FakeNewsLeeds #LeedsDigi19
#FakeNewsLeeds #LeedsDigi19
menti.com
Code: 11 18 2
After all that...
how confident do you feel
in spotting fake news now?
Final thoughts and discussion
10 minutes
#FakeNewsLeeds #LeedsDigi19
Thank you and we hope to see you in June!
Mihaela Gruia
mihaela@researchretold.com
Rich Ashby
rich@dotkumo.com
#FakeNewsLe...
Alternative facts: fake news and disinformation in a post-truth age
Alternative facts: fake news and disinformation in a post-truth age
Alternative facts: fake news and disinformation in a post-truth age
Alternative facts: fake news and disinformation in a post-truth age
Alternative facts: fake news and disinformation in a post-truth age
Alternative facts: fake news and disinformation in a post-truth age
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Presentation slide deck by Mihaela Gruia (CEO and Founder, Research Retold) and Rich Ashby (Founder Dotkumo). Taken from a Leeds Digital Festival event held on Wednesday 1 May 2019 at the Natwest Entrepreneur Accelerator in Leeds.

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Alternative facts: fake news and disinformation in a post-truth age

  1. 1. #FakeNewsLeeds #LeedsDigi19
  2. 2. Mihaela Gruia mihaela@researchretold.com Rich Ashby rich@dotkumo.com #FakeNewsLeeds #LeedsDigi19
  3. 3. What we’ll talk about today… Fake news definition Types of disinformation Effects of disinformation Government report Protecting against disinformation #FakeNewsLeeds #LeedsDigi19
  4. 4. Why did you come today? #FakeNewsLeeds #LeedsDigi19
  5. 5. #FakeNewsLeeds #LeedsDigi19 What we’ll start with… Fake news definition Types of disinformation Effects of disinformation Government report Protecting against disinformation
  6. 6. Rapid fire round: What is the first word that springs to mind when you think of fake news? #FakeNewsLeeds #LeedsDigi19
  7. 7. What is fake news? #FakeNewsLeeds #LeedsDigi19
  8. 8. Fake news definition “The deliberate creation and sharing of false or manipulated information that is intended to deceive and mislead audiences, either for the purposes of causing harm, or for political, personal or financial gain.” Source: publications.parliament.uk/pa/cm201719/cmselect/cmcumeds/1791/1791.pdf #FakeNewsLeeds #LeedsDigi19
  9. 9. What fake news is not Content that a reader might dislike or disagree with. US President Donald Trump has described certain media outlets as ‘The Fake News Media’ and being ‘the true enemy of the people’. #FakeNewsLeeds #LeedsDigi19
  10. 10. menti.com Code: 11 18 2 Before we continue... how confident do you feel in spotting fake news? #FakeNewsLeeds #LeedsDigi19
  11. 11. #FakeNewsLeeds #LeedsDigi19 What we’ll talk about next… Fake news definition Types of disinformation Effects of disinformation Government report Protecting against disinformation
  12. 12. Eight types of disinformation #FakeNewsLeeds #LeedsDigi19
  13. 13. 1. Fabricated content #FakeNewsLeeds #LeedsDigi19
  14. 14. Source: summit.news/2019/04/15/notre-dame-cathedral-in-paris-on-fire-worker-claims-it-was-deliberately-started/ #FakeNewsLeeds #LeedsDigi19
  15. 15. 2. Manipulated content #FakeNewsLeeds #LeedsDigi19
  16. 16. Source: www.linkedin.com/pulse/man-tries-hug-wild-lion-you-wont-believe-what-happens-dharmarajan/ Source: archive.attn.com/stories/8357/mcdonalds-admitted-worker-benefits-good-for-business #FakeNewsLeeds #LeedsDigi19
  17. 17. 3. Imposter content #FakeNewsLeeds #LeedsDigi19
  18. 18. #FakeNewsLeeds #LeedsDigi19
  19. 19. 4. Misleading content #FakeNewsLeeds #LeedsDigi19
  20. 20. Source: https://www.msnbc.com/velshi-ruhle/watch/trump-claims-that-wind-turbines-cause-cancer-they-do-not-1471097923543 #FakeNewsLeeds #LeedsDigi19
  21. 21. “(We are) unaware of any credible evidence linking the noise from windmills to cancer.” AMERICAN CANCER SOCIETY #FakeNewsLeeds #LeedsDigi19
  22. 22. 5. False context or connection #FakeNewsLeeds #LeedsDigi19
  23. 23. Source: www.independent.co.uk/news/world/americas/chicago-mayor-trump-free-zone-rahm-emanuel- daca-dreamers-programme-us-president-sanctuary-city-a7931646.html #FakeNewsLeeds #LeedsDigi19
  24. 24. 6. Satire or parody #FakeNewsLeeds #LeedsDigi19
  25. 25. Source: www.thedailymash.co.uk/news/society/berlin-to-send-back-thousands-of-british-hipsters-20170119120532 Source: www.theonion.com/national-geographic-increases-ideological-diversity-b-1832592053 #FakeNewsLeeds #LeedsDigi19
  26. 26. 7. Micro-targeted messaging #FakeNewsLeeds #LeedsDigi19
  27. 27. BeLeave Facebook ads #FakeNewsLeeds #LeedsDigi19
  28. 28. Vote Leave Facebook ads #FakeNewsLeeds #LeedsDigi19
  29. 29. 8. Distortion of images #FakeNewsLeeds #LeedsDigi19
  30. 30. Source: https://www.youtube.com/watch?v=cQ54GDm1eL0 Monkeypaw Productions and BuzzFeed #FakeNewsLeeds #LeedsDigi19
  31. 31. Real or fake? #FakeNewsLeeds #LeedsDigi19
  32. 32. #FakeNewsLeeds #LeedsDigi19
  33. 33. FAKE Source: Getty #FakeNewsLeeds #LeedsDigi19
  34. 34. #FakeNewsLeeds #LeedsDigi19
  35. 35. TRUE Source: www.euroweeklynews.com/2016/11/10/spanish-government-attempts-to-ban-memes/#.XMbbmBNKjOQ #FakeNewsLeeds #LeedsDigi19
  36. 36. #FakeNewsLeeds #LeedsDigi19
  37. 37. FAKE Source: thispersondoesnotexist.com #FakeNewsLeeds #LeedsDigi19
  38. 38. #FakeNewsLeeds #LeedsDigi19
  39. 39. TRUE Source: www.bbc.co.uk/news/blogs-news-from-elsewhere-25760132 #FakeNewsLeeds #LeedsDigi19
  40. 40. #FakeNewsLeeds #LeedsDigi19
  41. 41. FAKE Source: worldnewsdailyreport.com #FakeNewsLeeds #LeedsDigi19
  42. 42. #FakeNewsLeeds #LeedsDigi19 What we’ll talk about next… Fake news definition Types of disinformation Effects of disinformation Government report Protecting against disinformation
  43. 43. Source: www.ofcom.org.uk/__data/assets/pdf_file/0011/113222/Adults-Media-Use-and-Attitudes-Report-2018.pdf Spotting information online #FakeNewsLeeds #LeedsDigi19
  44. 44. Three effects of disinformation with real-world impact #FakeNewsLeeds #LeedsDigi19
  45. 45. 1. Major health crises #FakeNewsLeeds #LeedsDigi19
  46. 46. A discredited Lancet paper on risks of MMR led to rise of anti-vaccination movement. #FakeNewsLeeds #LeedsDigi19
  47. 47. Measles outbreaks are now much more common and potentially life threatening. #FakeNewsLeeds #LeedsDigi19
  48. 48. #FakeNewsLeeds #LeedsDigi19
  49. 49. “I don't like it that bad science is pushed to parents - I don't like quackery - I want them to know the truth that vaccines are very safe and have been used for decades.” PROFESSOR DAME SALLY DAVIES Chief Medical Officer for England Source: www.bbc.co.uk/news/health-47699791 #FakeNewsLeeds #LeedsDigi19
  50. 50. 2. Conspiracy theories #FakeNewsLeeds #LeedsDigi19
  51. 51. Fringe theories #FakeNewsLeeds #LeedsDigi19
  52. 52. #PizzaGate #FakeNewsLeeds #LeedsDigi19
  53. 53. QAnon #FakeNewsLeeds #LeedsDigi19
  54. 54. Infowars #FakeNewsLeeds #LeedsDigi19
  55. 55. Conspiracy theories can have implications on research funding and climate change. #FakeNewsLeeds #LeedsDigi19
  56. 56. 3. Political manipulation #FakeNewsLeeds #LeedsDigi19
  57. 57. EU Referendum #FakeNewsLeeds #LeedsDigi19
  58. 58. Source: TED https://www.ted.com/talks/carole_cadwalladr_facebook_s_role_in_brexit_and_the_threat_to_democracy #FakeNewsLeeds #LeedsDigi19
  59. 59. US election 2019 Source: www.vox.com/2018/12/12/18137927/michael-cohen-trump-tweet-clinton-jail #FakeNewsLeeds #LeedsDigi19
  60. 60. Indian election 2019 #FakeNewsLeeds #LeedsDigi19
  61. 61. Thoughts and discussion 10 minutes #FakeNewsLeeds #LeedsDigi19
  62. 62. Three wider effects of disinformation on our society #FakeNewsLeeds #LeedsDigi19
  63. 63. Political extremism and populism #FakeNewsLeeds #LeedsDigi19
  64. 64. Lack of trust in political institutions #FakeNewsLeeds #LeedsDigi19
  65. 65. Civil unrest and disorder #FakeNewsLeeds #LeedsDigi19
  66. 66. #FakeNewsLeeds #LeedsDigi19 What we’ll talk about next… Fake news definition Types of disinformation Effects of disinformation Government report Protecting against disinformation
  67. 67. What is this Government report on fake news? #FakeNewsLeeds #LeedsDigi19
  68. 68. Published on 14 February 2019 Government official enquiry into disinformation 111 pages Available online #FakeNewsLeeds #LeedsDigi19
  69. 69. Three main themes of the report #FakeNewsLeeds #LeedsDigi19
  70. 70. 1. Individuals’ privacy rights #FakeNewsLeeds #LeedsDigi19
  71. 71. 2. Influence over political choices #FakeNewsLeeds #LeedsDigi19
  72. 72. 3. Interference in elections (focus on EU Referendum) #FakeNewsLeeds #LeedsDigi19
  73. 73. Political advertising should be publicly accessible in a searchable repository so that the public can understand the behaviour of advertisers. Source: Page 61, publications.parliament.uk/pa/cm201719/cmselect/cmcumeds/1791/1791.pdf #FakeNewsLeeds #LeedsDigi19
  74. 74. Social media apps: platform or publisher? #FakeNewsLeeds #LeedsDigi19
  75. 75. Platform PublisherOR #FakeNewsLeeds #LeedsDigi19
  76. 76. Platform Tech companies don’t control or moderate the content. Simply a conduit for content and information. #FakeNewsLeeds #LeedsDigi19
  77. 77. Publisher Tech companies take a level of responsibility. Use moderators to decide what content can be published. #FakeNewsLeeds #LeedsDigi19
  78. 78. Platform Publisher Hybrid "They have this very strange, powerful, hybrid identity as media companies that do not create any of the content but must accept some responsibility for promulgating it." Frank Sesno, School of Media and Public Affairs at the George Washington University #FakeNewsLeeds #LeedsDigi19
  79. 79. “Technology needs to be regulated. There are now too many examples where the no rails have resulted in a great damage to society.” TIM COOK Apple CEO #FakeNewsLeeds #LeedsDigi19
  80. 80. Source: Jack Dorsey, CEO Twitter, https://www.bloomberg.com/news/articles/2019-04-03/twitter-s-dorsey-adds-his-voice-to-support-of-regulation-in-tech #FakeNewsLeeds #LeedsDigi19
  81. 81. #FakeNewsLeeds #LeedsDigi19 Finally, we will cover... Fake news definition Types of disinformation Effects of disinformation Government report Protecting against disinformation
  82. 82. How can we fight disinformation? 5 practical ways You will receive a handout when you leave :) #FakeNewsLeeds #LeedsDigi19
  83. 83. Provenance Are you looking at an original piece of content? Source Who created this piece of content? Date When was this piece of content captured? Location Where was this piece of content captured? Motivation Why was this piece of content captured? 1. Disinformation checklist Source: firstdraftnews.org #FakeNewsLeeds #LeedsDigi19
  84. 84. Provenance DateSource Location Motivation Let’s see this in practice #FakeNewsLeeds #LeedsDigi19
  85. 85. Source: www.facebook.com/ads/library/ 2. Facebook Ad Library #FakeNewsLeeds #LeedsDigi19
  86. 86. 3. Reverse image search Source: bit.ly/ReverseImageSearch #FakeNewsLeeds #LeedsDigi19
  87. 87. 4. Full Fact Source: fullfact.org #FakeNewsLeeds #LeedsDigi19
  88. 88. 5. Free one hour online course #FakeNewsLeeds #LeedsDigi19 Source: firstdraftnews.org
  89. 89. Meet up in June! #FakeNewsLeeds #LeedsDigi19
  90. 90. #FakeNewsLeeds #LeedsDigi19 menti.com Code: 11 18 2 After all that... how confident do you feel in spotting fake news now?
  91. 91. Final thoughts and discussion 10 minutes #FakeNewsLeeds #LeedsDigi19
  92. 92. Thank you and we hope to see you in June! Mihaela Gruia mihaela@researchretold.com Rich Ashby rich@dotkumo.com #FakeNewsLeeds #LeedsDigi19
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Presentation slide deck by Mihaela Gruia (CEO and Founder, Research Retold) and Rich Ashby (Founder Dotkumo). Taken from a Leeds Digital Festival event held on Wednesday 1 May 2019 at the Natwest Entrepreneur Accelerator in Leeds.

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