HubConnected Social Media CE Conference 12.8.10 at Newton Marriott

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HubConnected Social Media CE Conference 12.8.10 at Newton Marriott

  1. 1. Social Not Working? Social Networking Strategies You Can Use Today<br />Twitter: #massrealestate<br />Rich Vetstein & Patrick Maddigan, HubConnected LLC<br />TitleHub Closing Services LLC<br />
  2. 2. Social Media Marketing Is No Different Than “Traditional” Marketing <br />“Social media is much like the connections you make regularly attending Chamber of Commerce meetings, Rotary (club meetings) or community groups. You build relationships over time, you don't just walk up and hand them a postcard of your latest listing.”<br />--Janie Coffey, owner of Papillon Real Estate in Coral Gables, Fla.<br />
  3. 3. Social Media Integration<br />
  4. 4. Strategy II: Pick One & Go Deep<br /><ul><li>Blog
  5. 5. Facebook Business Page
  6. 6. LinkedIn
  7. 7. Twitter
  8. 8. YouTube/v-blogging</li></li></ul><li>HubConnected PortfolioWordpress/IDX Real Estate Blogs<br />
  9. 9.
  10. 10. MLS/IDX Search Page<br />
  11. 11.
  12. 12.
  13. 13. Local Links<br />
  14. 14. “Hyper Local” Is The New Black<br /><ul><li>What Are Buyers’ Searching For On The Internet?
  15. 15. “All Real Estate Is Local”
  16. 16. Schools, Restaurants, Park/Rec, Shopping, Working Out, Kids’ Activities, Day Care/Preschool, Outdoor/Indoor Activities, Sports
  17. 17. The “Long Tail” Search Query
  18. 18. 80% of searches
  19. 19. Don’t bother with “Your Town Real Estate”
  20. 20. “Lexington MA day care facilities” or “Needham MA kids soccer”, “Sudbury MA walking trails”, “commute from Framingham to Boston MA”.
  21. 21. Patch.com: Funded with AOL $$$ investment
  22. 22. Build relationships with members of the business community that might provide referrals and other business opportunities. </li></li></ul><li>Hyper-Local Strategy<br />
  23. 23.
  24. 24. iPad/iPhone MLS/IDX Application <br />
  25. 25. iPad/iPhone App<br />
  26. 26.
  27. 27. Micro-blogging in 140 words or less<br /><ul><li>Realtors are starting to realize benefits of Twitter.
  28. 28. Lingo: reply: @richardvetstein. DM (direct message).
  29. 29. Re-tweet: RT@titlehub
  30. 30. Tweet hot new listings, open houses, news
  31. 31. Tweet blog posts. Seamless integration.
  32. 32. Hashtags: #massrealestate, #needham
  33. 33. Tweet news articles about your town, community, schools, MCAS results…
  34. 34. Not spam. You “follow” and get “followed.”</li></li></ul><li>Some Social Media Tips You Can Use TODAY!<br />
  35. 35. Socialize Your Email Signature<br />
  36. 36. Socialize Your Email Signature<br />WiseStamp.com: FREE!<br /><ul><li> Compatible with most major webmail services
  37. 37. Gmail
  38. 38. AOL
  39. 39. Hotmail
  40. 40. Yahoo
  41. 41. Firefox, Chrome &</li></ul>Safari<br />
  42. 42. Managing Your Social Media: Hootsuite<br />
  43. 43. Fun With QR (Quick Response) Codes<br />
  44. 44. Fun With QR (Quick Response) Codes<br />
  45. 45. Contact Us:<br />

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