Facebook Tips Realtors Can Use Today!

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Learn all about the top techniques for integrating Facebook into your Real Estate Social Media Strategy!

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  • There are 900 million objects that people interact with (pages, groups, events and community pages) on Facebook! Where are you?
  • Every month
  • Company/Agent Information: Include your location, contact info, and more. Make it easy to contact you. The Wall: Serves as an open forum for your fans to leave comments, thoughts, and ideas; great place for clients to leave testimonials. Encourage the interaction!Discussion Boards: Enable fans to get ideas out in the open.Events: Organize gatherings! Let people know about your upcoming business events.Notes: Share your business news or engage your fans through written entries; similar to blogging, also allows for tagging. Photos: Upload photos to your page and allow your fans to share photos on your page also. Good way to show happy buyers post closing!Video: Facebook provides a high-quality video platform for pages.
  • Neither Facebook Pages nor Profiles allow any type of HTML in the main content section, but you can add FBML and HTML applications to add more stylized elements to a Page, like clickable images, anchor text and interactive content. The Static FBML app allows you to add advanced functionality to a page by placing a customizable box in which you can render HTML or FBML (Facebook Markup Language), giving you free reign over the space to add images, video, stylized text and almost whatever else you want. This app was developed by Facebook, so it’s fully supported and not prone to the problems of some third party applications.
  • This app was originally a Facebook feature that they then converted into an application; as such, it is sponsored and maintained by Facebook and less likely to break or be abandoned. Set this application up to pull in the RSS feed from your blog or other content source and it will automatically bring everything into Facebook and show all of your friends that you’ve posted a new Note.This notification system is important for staying on their radar and is more visible than an RSS Reader, or mini-blog as I like to call it, but lacks many formatting capabilities; it’s best to think of Notes and an RSS Reader as working hand in hand. Start here to get content coming into your Page, then move on to the RSS Reader.
  • Facebook ads allow you to advertise a website or something on Facebook, including Pages, groups, and events. If you’re familiar with Google Adwords, the system for building and running ads on Facebook is very similar.
  • When you create your Facebook page, the URL will first appear with over 100 characters including the name of your business, city and state, followed by a long string of numbers. Hardly easy to communicate! But as soon as 25 people have Liked your page, you can visit facebook.com/username and chose yours.
  • Facebook Tips Realtors Can Use Today!

    1. 1. Social MediaFacebookTips You Can Use TODAY!<br />Rich Vetstein & Patrick Maddigan<br />HubConnected LLC<br />TitleHub Closing Services LLC<br />
    2. 2. <ul><li>Your central hub for business; its the most visited website in the world
    3. 3. Inbound communication channel for your customers and clients to speak to you; add to and enhance your customer service
    4. 4. Personal and business relationship building- in the way the NEW generation of buyers are comfortable </li></li></ul><li>Facebook & Real Estate<br /><ul><li>Promote company news or your listings with text, photos and videos
    5. 5. Pump content into your fans’ newsfeeds and friend updates. That’s access to 500+ million users; 53+ million daily users!
    6. 6. Allow easy sharing of your content to a large audience:
    7. 7. 700 billion minutes
    8. 8. 30 billion pieces of content</li></li></ul><li>Why have a Facebook Business Page?<br /><ul><li>Get found by people who are searching for your products or services
    9. 9. Connect and engage with current and potential customers
    10. 10. Create a community around your business
    11. 11. Promote content you create, including webinars, blog articles, or other resources</li></li></ul><li>How? Facebook Basics<br />Profiles are for people; Pages are for brands/business;<br />Name your Business Page using keywords and terms: <br /><ul><li>J. Doe- Boston Area Luxury Real Estate Agent
    12. 12. TitleHub- Massachusetts Residential Real Estate Closing & Title Services</li></ul>Maximize image size, text options where Pages allow. Custom and formatted images can make a difference!<br />
    13. 13. Key Elements of a Business Page<br />
    14. 14. 5 Essential Tools, Tips, and Applications:<br />Use the Static-FBMLApp!<br /><ul><li>Create Custom “Splash” Pages & Tabs:
    15. 15. Give non-fans a reason to hit the “Like” Button - Welcome them with a custom page!
    16. 16. Tailor tabs directly for your needs. Custom tabs can be hyperlinked images to your website or blog, Opt-In boxes for your Email newsletter, and more.</li></ul>1<br />
    17. 17. 5Essential Tools, Tips, and Applications:<br />Blog Content Syndication: <br /><ul><li>Use the RSS Graffiti Application to sync and stream content directly to your page!</li></ul>2<br />
    18. 18. 5Essential Tools, Tips, and Applications<br />MLS<br /><ul><li>MLS applications are becoming more commonplace on Real Estate Pages
    19. 19. Borrower easily is directed to website or blog with MLS data integration through IDX</li></ul>3<br />
    20. 20. 5Essential Tools, Tips, and Applications<br />4<br />Vanity URLs<br /><ul><li>Pages able to garner 25+ fans can claim a vanity URL
    21. 21. Easier to find and share your Page address!
    22. 22. E.g.: www.facebook.com/TitleHub</li></li></ul><li>5Essential Tools, Tips, and Applications<br /><ul><li>Find Friends Function</li></ul>5<br />Convert your contacts into friends & fans<br />
    23. 23. Add Your Connections as Friends<br />
    24. 24. Contact Us:<br />

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