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what can brands learn from
bumper stickers?


                        Waffle+
                       Knickers
nothing*
( )
           stickiness
           durability
           perspective
nothing*   tone of voice
           pithiness
     ...
*challenge conventions
*doing, not saying
*create movements
*do good
*keep it complex
*respect others
*be polite
*tell stories
*be personal
*embrace technology
*treat all as equal
*act young
*” I’d rather be killing Zombies”
*be optimistic
*have a vision
*relax
*do unto others..
*always wear knickers
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What Can Brands Learn From Bumper Stickers

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What Can Brands Learn From Bumper Stickers

  1. 1. what can brands learn from bumper stickers? Waffle+ Knickers
  2. 2. nothing*
  3. 3. ( ) stickiness durability perspective nothing* tone of voice pithiness democratic
  4. 4. *challenge conventions
  5. 5. *doing, not saying
  6. 6. *create movements
  7. 7. *do good
  8. 8. *keep it complex
  9. 9. *respect others
  10. 10. *be polite
  11. 11. *tell stories
  12. 12. *be personal
  13. 13. *embrace technology
  14. 14. *treat all as equal
  15. 15. *act young
  16. 16. *” I’d rather be killing Zombies”
  17. 17. *be optimistic
  18. 18. *have a vision
  19. 19. *relax
  20. 20. *do unto others..
  21. 21. *always wear knickers

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