Creativity Means Business - Spikes 2013

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Creativity Means Business - Spikes 2013

  1. 1. CREATIVITY MEANS BUSINESS
  2. 2. CHINA CREATIVITY
  3. 3. --NY Times “CHINA can’t outrun the United States, because it’s not CREATIVE enough” “How CHINA kills CREATIVITY” --The Diplomat “CHINESE students lack imagination, CREATIVITY” --China Daily
  4. 4. THE GOOD
  5. 5. THE BAD
  6. 6. THE UGLY
  7. 7. THE CULPRITS
  8. 8. A DIFFERENT PERSPECTIVE
  9. 9. CREATIVITY AS AN OBJECT, OUTPUT, RESULT
  10. 10. CREATIVITY AS A MEANS, ATTITUDE, APPROACH
  11. 11. WHO IS CREATIVE IN CHINA?
  12. 12. WHO IS CREATIVE IN CHINA?
  13. 13. JACK MA TAOBAO, ALIBABA
  14. 14. MA HUATENG TENCENT JACK MA TAOBAO, ALIBABA
  15. 15. MA HUATENG TENCENT JACK MA TAOBAO, ALIBABA YUAN LONG PING AGRICULTURAL SCIENTIST
  16. 16. MUCH OF THE BEST INNOVATION IN CHINA TODAY IS BUILT AROUND DEVELOPING CREATIVE BUSINESS MODELS IN ADDITION TO, OR INSTEAD OF, NEW PHYSICAL PRODUCTS.
  17. 17. 5 EXAMPLES OF CREATIVITY IN BUSINESS
  18. 18. THIS IS CREATIVITY
  19. 19. TAPPING INTO A GENUINE USER LOVE OF FASHION AND PHOTOGRAPHY 
  20. 20. VSPVOTE FOR YOUR FAVOURITE STAR
  21. 21. 700,000 PARTICIPANTS 1.5 MILLION MATCHING OUTFITS 7% SALES VOLUME
  22. 22. NOT JUST CREATIVITY FOR CREATIVITY SAKE: COMMERCIAL CONSEQUENCE TO IT
  23. 23. NOT JUST CREATIVITY FOR CREATIVITY SAKE: COMMERCIAL CONSEQUENCE TO IT BUILDING ON THE EXISTING PLATFORM RATHER THAN CREATING A NEW ONE
  24. 24. THIS IS CREATIVITY
  25. 25. “TRIATHLON BUSINESS MODEL” HARDWARE SOFTWARE SERVICES
  26. 26. HARDWARE SOFTWARE SERVICES “TRIATHLON BUSINESS MODEL”
  27. 27. SOFTWARE SERVICES “TRIATHLON BUSINESS MODEL”
  28. 28. INVOLVE CONSUMERS IN EVERY STEP OF THE PROCESS
  29. 29. MASSIVELY CUSTOMIZABLE
  30. 30. “We have built a group of fans that are super loyal to us...I think the sense of ownership and a sense of being part of the effort to improve the system, improve the handset, make them feel being respected and make them feel being part of it. -- Lin Bin, Co-Founder
  31. 31. PEOPLE PAY!
  32. 32. MI-FEN CULTURE
  33. 33. MARKETING IS BUILT INTO THE PRODUCT - NOT AN AFTERTHOUGHT OR ADD-ON
  34. 34. SINA WEIBO: 5 MINS = 50,000 SOLD
  35. 35. THIS IS CREATIVITY
  36. 36. BEIJING 20,693,000 PEOPLE 66,000 TAXI
  37. 37. THE OLD WAY IS BROKEN
  38. 38. CONNECTING PEOPLE IN INTUITIVE WAYS
  39. 39. DOWNLOADED 5 MILLION TIMES
  40. 40. 100,000 TRIPS A DAY
  41. 41. IT TAKES TWO TO TAXI
  42. 42. SURPRISE PICKUPS
  43. 43. LETTING THE MARKET SET THE PRICE
  44. 44. “BID-TO-WIN”
  45. 45. GETTING A TAXI BECOMES A GAMBLING GAME
  46. 46. CREATING A (CONTROVERSIAL) MARKET ECONOMY DRIVEN BY DEMAND
  47. 47. THIS IS CREATIVITY
  48. 48. RECOGNIZING THE NEED OF AN INCREASINGLY FLUID POPULATION TO MEET AND MARRY
  49. 49. WEBSITE
  50. 50. 40 MILLION USERS 60TH MOST VISITED SITE IN CHINA
  51. 51. WEDDING PLANNER SERVICE
  52. 52. PARTNERSHIP WITH DATING TV PROGRAMS
  53. 53. SOCIALIZING SUCCESS: SHOWING YOU CAN FIND LOVE
  54. 54. THIS IS (ENABLING) CREATIVITY
  55. 55. RENT-A- PARTNER
  56. 56. AGE-OLD TRICK
  57. 57. BUILDING A SEX-TOY EMPIRE
  58. 58. THE ADVENT OF MICRO CREATIVITY
  59. 59. STAY TUNED
  60. 60. TAKEAWAYS
  61. 61. START WITH THE CHALLENGE, NOT THE CHANNEL 1
  62. 62. SUCCESS IS THE SUM OF MANY SMALL EFFORTS 2
  63. 63. APPLY CREATIVITY NOT JUST IN TALKING ABOUT BUSINESS, BUT IN BUSINESS. 3
  64. 64. BUILD ON WHAT YOU HAVE RATHER THAN CREATE SOMETHING NEW 4
  65. 65. TAP INTO THE CREATIVE SPIRIT OF CONSUMERS 5
  66. 66. EMBRACE CREATIVITY FOR ALL IT CAN BE
  67. 67. “CREATIVITY IS THE ABILITY TO TRANSCEND TRADITIONAL IDEAS, RULES, PATTERNS, RELATIONSHIPS AND TO CREATE MEANINGFUL NEW IDEAS, FORMS, METHODS, INTERPRETATIONS.”
  68. 68. DEVIATION OR DEPARTURE FROM THE COMMON ORDER, FORM, OR RULE. SYN: ABNORMALITY, DEVIATION, ECCENTRICITY, EXCEPTION, IRREGULARITY, RARITY.

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