Using social media

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Using social media

  1. 1. Using Social Media for Political Action<br />Presented by Richard Silver<br />Ontario Real Estate Association<br />OREA PAC Days November 24th, 2010<br />
  2. 2. Identifying The Why?<br />Building credibility<br />Establishing and fostering relationships with your audience<br />Becoming the “Source” and developing a “go-to” following<br />Offering like minded politicians the organization as a lobbying resource on issues central to them<br />
  3. 3.
  4. 4. Identifying Your Tools<br />Organization Blogs<br />News Feeds (RSS Enabled)<br />Facebook Pages<br />Twitter<br />YouTube Channels<br />E-Press Releases<br />Email Newsletters<br />Webinars<br />
  5. 5. Identifying The Issues<br />Local<br />Regional<br />National<br />International<br />Communicate in the manner that is most comfortable to them.<br />
  6. 6. Identifying Your Audience<br />Membership<br />Public<br />Politicians: Members, their offices, riding associations, and their constituents<br />This audience is busy and wants high quality information quickly in “sound bites”. Brevity and clarity are supreme.<br />Be original and transparent<br />
  7. 7. Transparency is KEY!<br />
  8. 8. Increasing Your Network<br />Database Upload to Social Networks<br />Permission Based: Always ask how the recipient wants to be communicated with…<br />Constant Contact: Newsletters & Surveys<br />Set an everyday goal to increase your database<br />Friends of friends marketing<br />RSS Feeds/Subscription<br />
  9. 9. Dialoguing and Commentary<br />By approval before posting<br />By setting ground rules (no anti-competitive discussions or breaches of Code of Ethics)<br />Encouraging participation by posing questions rather than answers<br />Fostering discourse rather than dissent<br />
  10. 10. Be Prepared For The Flack<br />Comments may be all positive, negative or a combination of both<br />Responses should be short, to the point and with great use of common sense…<br />Always remember who you are speaking to but be aware that other audiences may be listening<br />Don’t overstep your bounds…source of the source<br />
  11. 11. The Social Media World<br />“Twitter-able” Phrases: can you say what is needed in 140 Characters?<br />Can a graph or chart be summarized in 140 Characters? <br />Can your leadership succinctly explain a major issue in a 3 minute YouTube Video?<br />Can you become the SOURCE in the Public and the Media’s eye?<br />
  12. 12. Summary<br />You have a great opportunity<br />Use your membership to carry your message<br />Facilitate the dissemination of information to your members and their clients<br />Foster your organizational BRAND<br />

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