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Top Tier Trends Across Canada


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Here is a report from Sotheby's International Realty Canada about the trends in home buying in the top tier of Buyers.

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Top Tier Trends Across Canada

  2. 2. TOP TIER TRENDS - CONTENTS CONTENTS INTRODUCTION 3 NATIONAL SUMMARY 4 URBAN MARKETS 5 Vancouver 5 Calgary 8 Toronto 11 Montréal 14 KEY MARKETS 17 Victoria 19 Salt Spring Island 20 Oakville 21 Niagara-On-The-Lake 22 RECREATION AND SKI 23 Sun Peaks 25 Whistler 26 Mont Tremblant 27 SPECIAL ACKNOWLEDGEMENTS 28 Sotheby’s International Realty Canada, Independently Owned And Operated. E.&O.E.: This information is from sources which we deem reliable, but must be verified by prospective Purchasers and may be subject to change or withdrawal.2 | Sotheby’s International Realty Canada ©
  3. 3. TOP TIER TRENDS - INTRODUCTION INTRODUCTION C ombining the world’s most prestigious real estate brand with local market knowledge and specialized marketing expertise, Sotheby’s International Realty Canada is the leading real estate sales and marketing company for the country’s most exceptional properties, with offices in over 20 residential and resort markets nationwide. Sotheby’s International Realty Canada conducts a series of annual reports and surveys to capture relevant market data and distinguishing market trends within some of the country’s most sought-after communities. The 2013 Top Tier Trends Report is based on a survey of the top one percent of agents within over a dozen key markets in the Sotheby’s International Realty Canada network. It is the first Canadian survey to explore regional differences in top-tier real estate trends. The survey establishes a baseline entry price for luxury single family homes within key cities, communities and recreational markets, and summarizes market nuances, buyer demographics, property characteristics and other critical buying trends. The survey further offers regional market insight and first of its kind intelligence in answering the question - what defines a luxury single family home in Canada?3 | Sotheby’s International Realty Canada ©
  4. 4. TOP TIER TRENDS - NATIONAL SUMMARY NATIONAL SUMMARY I n a survey spanning over a dozen markets across Canada, Sotheby’s International Realty Canada collected and analyzed local market data to offer a picture of baseline luxury single family home ownership. Survey findings revealed that the entry price for a luxury single family home in Canada’s major urban centre starts at $2 million in Toronto and Calgary, $2.8 million in Vancouver and $3.5 million in Montréal. Minimum square footage for single family homes in the top-tier range from 3,500 square feet in Vancouver, Calgary and Urban Toronto, to 5,000 square feet in Montréal and 8,000 square feet in Toronto North. In the key communities of Victoria, Salt Spring Island, Oakville and Niagara-on-the-Lake, all with populations below 365,000, the entry price for a luxury single family home ranges from $1 to $2 million, for homes ranging from 2,500 to 3,800 square feet. According to survey results, the entry level price for luxury single family homes in the ski/recreational regions of Whistler, Sun Peaks and Mont- Tremblant ranges from $1 to $2 million, with Whistler’s approximate starting price of $2 million being the highest. The minimum square footage of these properties range from 3,000 to 4,000 square feet. Underscoring the importance of the age-old saying “location, location, location,” the unequivocal and top ranked feature of a luxury property in every key market surveyed was deemed as being location. Easy access to an urban centre, top ranked school districts, proximity to community amenities are considered essential to the locations of top-tier primary residences. Views of water, mountains or city are also a high priority. The profile of buyers for luxury single family homes varies from market to market, however, top ranked professions across the regions surveyed include those in the finance, investment banking, medical and legal fields; large business owners and entrepreneurs are also well-represented. Survey results also revealed that buyers of top-tier homes are more likely to pay in cash and to utilize mortgages as part of an overall investment strategy. They are also more likely to own multiple properties across Canada and abroad. The survey also revealed that while international buyers play a more prominent influence in urban markets such as Vancouver, Montréal and Toronto, it is largely Canadian buyers who are driving the purchase of top-tier family homes in the majority of markets surveyed. The strongest foreign influences include China, Russia, the United Kingdom and the United States.4 | Sotheby’s International Realty Canada ©
  5. 5. URBAN MARKETS - VANCOUVER VANCOUVER WEST VANCOUVER & NORTH VANCOUVER V ancouver reported some of the widest regional price variations when it comes to entry pricing for high-end homes. According to survey results, the average starting price of a single-family home in the high-end begins at $2.8 million. However results also showed that pricing can range from $2 million to $4 million depending on location. The survey highlighted the Vancouver West Side as having the highest entry price for top-tier single family homes, with desirable homes starting at $4 million. In this region the most sought-after neighbourhoods include Shaughnessey, Point Grey, Kitsilano, Dunbar, Southlands and Kerrisdale. North Vancouver also ranked high in the survey. Top reasons for its appeal to affluent buyers include neighbourhood amenities, established communities and desirable school districts. As such, North Vancouver luxury home prices reflect an entry price of $2 million. In West Vancouver, entry price luxury homes can be found for $2.5 million. Within this community, neighborhoods including Caulfield, West Bay, Dundarave, Altamont, Ambleside and the British Properties are cited as the most desirable areas. Across all areas of Vancouver, the most sought-after architectural styles remain consistent. Top preferences include Craftsman and West Coast Contemporary homes. Character/Tudor and updated Heritage homes also rank high in buyer popularity. Sotheby’s International Realty Canada’s agents reported that buyers in these high-end markets look for homes with a minimum of 3,500 square feet boasting premium features such as open living and kitchen spaces, high-end finishings, master bedroom with ensuites and additional amenities, such as wine cellars and theatre rooms.5 | Sotheby’s International Realty Canada ©
  6. 6. URBAN MARKETS - VANCOUVER BUYER PROFILE Survey findings revealed that typical buyers in the Vancouver luxury market are between 40 to 50 years old, with two to three children on average. The majority (approximately 80 percent) fall within the $200,000 to $500,000 income range with approximately 20 percent earning over $1 million. Finance and investment banking, resources and medical professions are among the top sectors that buyers in this segment belong to. The survey also showed that the majority of top-tier homeowners in Vancouver hold mortgages and own multiple properties, which is consistent with other urban markets such as Toronto and Calgary. FOREIGN INFLUENCES According to survey results, Vancouver’s market continues to be influenced by foreign buyers, who make up approximately 40 percent of the market for luxury single family homes. As seen in previous years, China remains the top market influencer as buyers often purchase homes in Vancouver as secondary or investment properties. There has also been a recent surge in buyers from Iran and the United States. OTHER TRENDS Predictions for Vancouver’s overall market in 2013 are positive, as experts forecast a 5.6 percent increase in real estate sales this year. MARKET SAMPLES $2.98 Million West Vancouver $2.68 Million Vancouver6 | Sotheby’s International Realty Canada ©
  7. 7. URBAN MARKETS - VANCOUVER SNAPSHOT STARTING AT $2.8MILLION West Vancouver Vancouver Caulfield Shaughnessey West Bay Point Grey 3,500SQ.FT. Dundarave Kitsilano Altamont Dunbar Ambleside Southlands British Properties Kerrisdale North Vancouver TOP ARCHITECTURAL STYLESCraftsman West Coast Contemporary Character/ Tudor Updated Heritage Home BUYER PROFILE Finance/Investment Banking Resources Age Family Status Vocation Medical 40-50 Years Old Married with 2-3 Children Multiple Home Ownership Income Level Payment Type Most Own Secondary/ 80 % $200-$500K Mortgages Used as Part Vacation Properties 20% Earn $1 Million + of Investment Strategy FOREIGN INVESTMENT 60% DOMESTIC 40% INTERNATIONAL Strongest Foreign Influences: China, Iran, USA
  8. 8. URBAN MARKETS - CALGARY CALGARY C algary is one of Canada’s most robust markets for luxury homes. The baseline entry point for a luxury single family home is $2 million, which is in line with that of Toronto. However, the features and amenities in Calgary reflect a distinctive western Canadian lifestyle. According to agents surveyed, top-tier single family homes start at $2 million with a minimum of 3,500 square feet and are typically in the Traditional, Craftsman/Arts and Crafts, Westcoast Modern or Character architectural styles. “Must-have” features include access to schools and shopping, views of downtown, park, river or mountains, and the most desirable neighbourhoods are Mt. Royal, Brittania, Bel-Aire, Aspen, Springbank Hill, Elbow Park/Elbow Valley, and Inner City Southwest/Westside. BUYER PROFILE As Calgary’s market for top-tier homes continues to outpace most of Canada, Sotheby’s International Realty Canada survey findings reveal that demand is predominantly driven by younger buyers, largely in the 35 to 40 year old range who have a skew in preference towards inner city and beltline living. According to experts surveyed, over 80 percent of these homebuyers earn an income of $500,000 or higher. They are predominantly employed within the finance and investment banking (mining, oil and gas) or medical sectors, or are entrepreneurs. Most buyers own multiple homes and mortgages are commonly used within this segment of the market.8 | Sotheby’s International Realty Canada ©
  9. 9. URBAN MARKETS - CALGARY FOREIGN INFLUENCES The Calgary market also has the lowest overall percentage of foreign investment of the urban markets surveyed: the majority of purchases of top-tier single family homes are made by Canadians (85 percent according to survey results). OTHER TRENDS Despite a decline in inventory, the demand for top-tier single family homes is expected to continue due to strong employment rates, encouraging the migration of a cross section of residents to inner city homes. This, coupled with low mortgage rates, will continue to sustain the demand for luxury single family homes in 2013. MARKET SAMPLES $5.7 Million Calgary $2.19 Million Calgary9 | Sotheby’s International Realty Canada ©
  10. 10. URBAN MARKETS - CALGARY SNAPSHOT STARTING AT $2MILLION Mt. Royal Springbank Hill 3,500SQ.FT. Brittania Elbow Park / Elbow Valley Bel-Aire Inner City Southwest/Westside Aspen TOP ARCHITECTURAL STYLESTraditional Craftsman/Arts and Crafts Westcoast Modern Character BUYER PROFILE Finance/Investment Banking- Resources (Mining, Oil and Gas, Etc.) Medical (Dentist, Orthodontist, Age Family Status Vocation Physician, Specialist Physician)35-40 Years Old Married with 2 School Entrepreneur Aged Children Multiple Home Ownership Income Level Payment Type Most Own Secondary/ 80% Earn $500K + Mortgages Vacation Properties FOREIGN INVESTMENT 85% DOMESTIC 15% INTERNATIONAL
  11. 11. URBAN MARKETS - TORONTO TORONTO I n order to accurately depict the luxury market in Toronto, it is necessary to distinguish between two unique upscale submarkets within the city’s parameters: “Toronto North” and “Urban Toronto”. With both of these areas carrying a market entry price of $2 million according to survey results, what distinguishes them from each other is their location and buyer demographic. The Urban Toronto market is centered in the city and appeals to those who find comparatively smaller homes starting at 3,500 square feet desirable, along with close proximity to the business district and entertainment/community amenities such as restaurants, exercise studios and private schools. Popular neighbourhoods meeting these demands include Yorkville, The Annex, Rosedale, Summerhill and Forest Hill. On the other hand, larger single family homes upwards of 8,000 square feet are considered ideal by buyers of top-tier real estate in Toronto North. Lawrence Park, Bridle Path, Hogg’s Hollow and Bayview/ York Mills are among the most desirable neighbourhoods for these homes. Across the board, buyers are seeking quality finishings, top-notch design, and in-house amenities, including pools and theatre rooms. Proximity to premier schools, be they French schools in Toronto North or excellent public or private schools in Urban Toronto, is also a factor. Contemporary, Modernist, Grand Victoria and Classic Georgian are the most popular architectural styles. BUYER PROFILE Results from Sotheby’s International Realty Canada’s survey reveal that buyers in Urban Toronto are often couples and families with one to two children or same sex couples, whereas those in Toronto North are typically larger families with two to three children on average. Homebuyers in this segment earn over $100,000 annually, and finance and investment banking, manufacturing, large business ownership and the medical and legal professions are the fields most prominently represented. Similar to the Vancouver and Calgary markets, the majority of buyers have a mortgage on their $2 million plus home, with many utilizing mortgages as part of an overall investment strategy.11 | Sotheby’s International Realty Canada ©
  12. 12. URBAN MARKETS - TORONTO FOREIGN INFLUENCES According to Sotheby’s International Realty Canada’s survey results, 25 percent of homebuyers in this category of homes are foreign buyers. Top international influences include the United States, China, Russia, the Middle East and India. OTHER TRENDS Experts predict that the Toronto real estate market will gain momentum leading into spring, with an upward trend in selling price forecast for 2013. MARKET SAMPLES $5.49 Million Toronto $2.35 Million Toronto12 | Sotheby’s International Realty Canada ©
  13. 13. URBAN MARKETS - TORONTO SNAPSHOT STARTING AT $2MILLION Yorkville Lawrence Park The Annex URBAN MARKET TORONTO NORTH Bridle Path 3,500SQ.FT. 8,000SQ.FT. Rosedale Hogg’s Hollow Summerhill Bayview/York Mills Forest Hill TOP ARCHITECTURAL STYLES Grand Victorian/Georgian Contemporary/Modernist BUYER PROFILE Age Multiple Home Ownership Income Level Payment Type 40-50 Years Old Most Own Secondary/ 100% Earn $100K + Mortgages Used as Part Vacation Properties of Investment Strategy URBAN MARKET TORONTO NORTH Finance/Investment Bankers Entrepreneurs Large Business OwnersFamilies with Same-Sex Couples Families with Vocation Upper End Professionals1-2 Children 2-3 Children FOREIGN INVESTMENT 75% DOMESTIC 25% INTERNATIONAL Strongest Foreign Influences: USA, China, Russia, Middle East and India
  14. 14. URBAN MARKETS - MONTRÉAL MONTRÉAL W ith strong international influences and a resurgence of seasoned buyers, Montréal’s luxury housing market continues to stand out from the conventional. Sotheby’s International Realty Canada’s latest agent study reports that top-tier single family homes in the city start at $3.5 million and are most commonly located in Westmount, Ville-Marie, Mont Royal and Outremont. Befitting these established neighborhoods, top architectural preferences include Georgian, Stone, Château and Modern style homes. Top-tier homes in Montréal boast some of the highest square footages amongst the markets surveyed, with homes starting at approximately 5,000 square feet. “Must-have” features include a large master bedroom, spa like ensuite, walk-in closet, gourmet kitchen and multi-car garage. BUYER PROFILE Sotheby’s International Realty Canada survey findings show that buyers of luxury single family homes in this market generally range from 40 to 50 years old. Among these homebuyers, over 80 percent typically earn an income of $500,000 or higher. They are pre-dominantly employed in the finance, technology and science or legal sectors, or are entrepreneurs. As a differentiator from other markets surveyed, only a small percentage (less than 25 percent) of Montréal’s top-tier buyers are known to carry a mortgage.14 | Sotheby’s International Realty Canada ©
  15. 15. URBAN MARKETS - MONTRÉAL FOREIGN INFLUENCES According to experts surveyed, high-end single family homes in Montréal also saw a significant proportion of investment from outside of Canada. China, Syria, Mexico, Russia and the United States rank as the five influential economies driving the near 50 percent split between domestic and international buyers. OTHER TRENDS In 2013, homes in the city’s high-end are expected to follow the steady growth trajectory of 2012, where sales grew four percent year over year and spent an average of 127 days in the market. MARKET SAMPLES $3.69 Million Montréal $3.49 Million Montréal15 | Sotheby’s International Realty Canada ©
  16. 16. URBAN MARKETS - MONTRÉAL SNAPSHOT STARTING AT $3.5MILLION Westmount 5,000SQ.FT. Ville-Marie Mont Royal Outremont TOP ARCHITECTURAL STYLESGeorgian Stone Chateau Modern BUYER PROFILE Finance/Investment Banking Technology and Science Entrepreneur Age Family Status Vocation Law (Lawyers and Judges) 40-50 Years Old Married with 1-2 Children (Tween/Teen) Multiple Home Ownership Income Level Payment Type Most Own Secondary/ 80% + Earn $500K + Cash with Vacation Properties Mortgages Later (Domestic and International) FOREIGN INVESTMENT 51% DOMESTIC 49% INTERNATIONAL Strongest Foreign Influences: China, Syria, Mexico, USA and Russia
  17. 17. KEY MARKETS - VICTORIA, SALT SPRING ISLAND, OAKVILLE AND NIAGARA-ON-THE-LAKE KEY MARKETS VICTORIA, SALT SPRING ISLAND, OAKVILLE AND NIAGARA-ON-THE-LAKEV ictoria, Salt Spring Island, Oakville and Niagara-on-the-Lake are all highly regarded communities with a population of under365,000. Renowned as lifestyle-driven communities in close proximity FOREIGN INFLUENCES Foreign investment in these key communities is evident, but not as strong as for the urbanto urban centres, the entry price for a luxury single family home ranges markets surveyed. International influences includefrom $1 to $2 million across the markets for homes ranging from 2,500 Mainland China, the United States and 3,800 square feet. These key communities represent the upper endof ocean and lake front communities across Canada, and while each OTHER TRENDSmarket reflects unique characteristics, preferences for high-end homes As the price of homes in nearby markets, suchare strikingly similar. Buyers are looking for waterfront properties with as Toronto and Vancouver, continue to rise, itunobstructed views and large land sizes, and favoured architectural styles is predicted that families will continue to lookinclude, but are not limited to, Traditional, Georgian, Restored Heritage, to other markets for real estate alternatives.Westcoast Contemporary, Modern and Beach House Contemporary. With top-tier homes in these key communities being available for well below the nationalTYPICAL BUYER PROFILE average, the demand for real estate withinSotheby’s International Realty Canada’s survey identified the typical buyers these markets is expected to remain strong.of these high-end single family homes as couples ranging from mid 40’sto 60 years in age, with children. All owners were identified as earningover $100,000 annually. Unlike the majority of Canada’s major urbanmarkets, buyers in Victoria, Niagara-on-the-Lake and Salt Spring Islandare more likely to use cash when paying for these properties. The surveyalso revealed that the vast majority own more than one home, includingrecreational property and primary residences. Due to the geographic,demographic and economic profile of the city, those purchasing a top-tiersingle family home in Oakville are likely to utilize it as a primary residence,while those of homes in Niagara-on-the-Lake are more likely to use themas a secondary home for either half of the year, or as a vacation property.Victoria and Salt Spring Island have a 50/50 and 60/40 split respectivelybetween usage of the home as a primary versus a secondary residence.17 | Sotheby’s International Realty Canada ©
  18. 18. KEY MARKETS - MARKET SAMPLES $1.45 Million $1.48 Million Victoria Victoria $1.29 Million $1.1 Million Salt Spring Island Salt Spring Island $1.89 Million $1.8 Million Oakville Oakville $1.3 Million $1.5 Million Niagara-on-the-Lake Niagara-on-the-Lake18 | Sotheby’s International Realty Canada ©
  19. 19. KEY MARKETS - VICTORIA SNAPSHOT STARTING AT $1.5MILLION Uplands Oak Bay 3,000SQ.FT. Ten Mile Point Cordova Bay West Saanich TOP ARCHITECTURAL STYLESWestcoast Contemporary Modern Victorian Heritage BUYER PROFILE Age Family Status 45+ Years Old Married and 50% Have Children Multiple Home Ownership Income Level Payment Type 50% Own Secondary/ 100% Earn $100K + 75% Cash Vacation Properties FOREIGN INVESTMENT 90% DOMESTIC 10% INTERNATIONAL 5% Are Out of Town Buyers and Purchase as an Investment Property Strongest Foreign Influences: USA, England and China
  20. 20. KEY MARKETS - SALT SPRING ISLAND SNAPSHOT STARTING AT $1MILLION Sunset Drive Welbury 2,500SQ.FT. Old Scott/Scott Point Bay Ridge Mount Tuam TOP ARCHITECTURAL STYLES Westcoast Beach House Contemporary Modern Design BUYER PROFILE Age Family Status 45-60 Years Old Mature Married Couples Same Sex CouplesMultiple Home Ownership Income Level Payment Type 60% Own Additional 100% Earn $100K + 60% Cash Properties 40% Mortgage FOREIGN INVESTMENT85% DOMESTIC 15% INTERNATIONAL Strongest Foreign Influences: Asian, USA and European
  21. 21. KEY MARKETS - OAKVILLE SNAPSHOT STARTING AT $2MILLION 3,800SQ.FT. TOP ARCHITECTURAL STYLESTraditional Stone and Stucco Georgian Restored Heritage Homes BUYER PROFILE Age Family Status Multiple Home Ownership Income Level 40-60 Years Old Married with 2 Children Most Own Secondary/ 100% Earn $100K + (Tween/Teen) Vacation Properties FOREIGN INVESTMENT INCREASE IN FOREIGN BUYERS IN LAST 2 YEARS Strongest Foreign Influences: Mainland China
  22. 22. KEY MARKETS - NIAGARA-ON-THE-LAKE SNAPSHOT STARTING AT $1.4MILLION Pelham 3,500SQ.FT. St. Catherines Niagara Parkway (along the river) Queenston TOP ARCHITECTURAL STYLES Georgian Victorian Contemporary BUYER PROFILE Age Family Status 50-60 Years Old Mature Married Couples Couples Working at HomeMultiple Home Ownership Income Level Payment Type Most Own Secondary/ 100% Earn $100K + Mostly Cash Vacation Properties FOREIGN INVESTMENT Strongest Foreign Influences: China
  23. 23. RECREATION AND SKI MARKETS - SUN PEAKS, WHISTLER AND MONT TREMBLANT RECREATION AND SKI SUN PEAKS, WHISTLER AND MONT TREMBLANTW ith an abundance of outdoor activities available year-round for residents of all ages, it’s no surprise that outdoor enthusiasts areinvesting in properties in Canada’s top recreational and ski areas – Sun FOREIGN INFLUENCES The buyers of single family homes in these market segments are predominantly Canadian, with thePeaks, Whistler and Mont Tremblant. According to survey results, the entry majority coming from nearby cities, where buyerslevel cost for luxury single family homes in these four-season destination can easily access these secondary homes and vacationregions range from $1 to $2 million; Whistler’s approximate starting price properties. Overall, foreign buyers account for onlyof $2 million is the highest. The minimum square footage of these homes 20 percent of single family home sales in the top-range from 3,000 to 4,000 square feet. Locations with views, either water or tier category, with owners using the properties formountain, were found to be a consistent necessity, followed by entertaining investment or vacation. Sotheby’s Internationalamenities, including gourmet kitchens, large open-concept living spaces, Realty Canada’s survey results also revealed thathot tubs and wine cellars. The preferred architectural styles include Post the strongest international influences are Australia,and Beam, Traditional Round Log, Modern and Contemporary homes. UK and USA for Sun Peaks. In Whistler, Asia, UK, Germany and Russia play the most significant role.TYPICAL BUYER PROFILEThe Sotheby’s International Realty Canada survey reveals that the typical OTHER TRENDSbuyers in this market are often married with children and are between The Whistler, Sun Peaks and Mont-Tremblant40 to 50 years old. Of the homebuyers for this segment of recreational real estate markets have now stabilized after beingand ski real estate, the vast majority earn over $100,000 annually. The heavily impacted by the 2008 recession. Withinstudy also reveals that the majority of buyers use mortgages when the top-tier home segment, experts predict thatpurchasing these homes, but cash transactions have also been registered. demand for properties will remain strong as Canadians continue to look to these markets for investment and vacation opportunities.23 | Sotheby’s International Realty Canada ©
  24. 24. RECREATION AND SKI - MARKET SAMPLES $1.23 Million $1.39 Million Sun Peaks Sun Peaks $1.68 Million $1.89 Million Whistler Whistler $1.29 Million $1.29 Million Mont-Tremblant Mont-Tremblant24 | Sotheby’s International Realty Canada ©
  25. 25. RECREATION AND SKI MARKETS - SUN PEAKS SNAPSHOT STARTING AT $1.35MILLION Sundance Estates 3,000SQ.FT. Bella Vista Drive Lookout Ridge TOP ARCHITECTURAL STYLES Timber Modern BUYER PROFILE Age Family Status 40-50 Years Old Married with ChildrenMultiple Home Ownership Income Level Payment Type Most Own Additional 100% Earn $100K + Mostly Mortgages Properties FOREIGN INVESTMENT75% DOMESTIC 25% INTERNATIONAL Strongest Foreign Influences: Australia, UK and USA
  26. 26. RECREATION AND SKI MARKETS - WHISTLER SNAPSHOT STARTING AT $2MILLION Stonebridge Bearland Lots 3,500SQ.FT. Kadenwood Sunridge Plateau Hostman Estates Blueberry Hill TOP ARCHITECTURAL STYLES Log Home Post & Beam (with stonework) BUYER PROFILE Finance Law Age Family Status Vocation Medicine40-50 Years Old Married with Children (Tween/Teen)Multiple Home Ownership Income Level Payment Type Most Own Additional 100% Earn $100K + 50% Cash Properties 50% Mortgage FOREIGN INVESTMENT75% DOMESTIC 25% INTERNATIONAL Strongest Foreign Influences: Australia, UK and USA
  27. 27. RECREATION AND SKI MARKETS - MONT TREMBLANT SNAPSHOT STARTING AT $1MILLION Ch. Des Skieurs Ch. du Belvédère 4,000SQ.FT. La Reserve Le St-Andrew’s Lac Tremblant TOP ARCHITECTURAL STYLES Post & Beam Traditional Round Log Contemporary BUYER PROFILE Finance/Investment Banking Resources Construction Age Family Status Vocation Technology and Science45+ Years Old Mature Married Couples Multiple Home Ownership Income Level Payment Type Most Own Additional 90% Earn $100K + 50% Cash Properties 50% Mortgage FOREIGN INVESTMENT 85% DOMESTIC 15% INTERNATIONAL
  28. 28. TOP TIER TRENDS - SPECIAL ACKNOWLEDGEMENTS SPECIAL ACKNOWLEDGEMENTS We would like to thank all agents who participated in this survey, and would like to extend a special acknowledgement to the following agents and managing brokers who went the extra mile in providing countless hours of insight, research and additional support. Clive Benjafield Jamie MacDougall Fran Bennett Paul Maranger Nancy Brazeau Mary Ann Mears Greg Carros Steve Mitchell Stephen Cartner Gordon Nye Polly Cordwell Scott Piercy Shelby Donald Dennis Plintz Liz Forster Herb Ratsch Chris Hobbs Wendy Saunders Darlene Hobbs Kim Saxton Jason Jennings Jennifer Stanley Liza Kaufman Christian Vermast James LeBlanc Ruth Anne Winter28 | Sotheby’s International Realty Canada ©