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Digital Customer Engagement in a Troubled Economy

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Where will your digital strategy be when the economy hits the fan? 6 Theses to help you through a troubled economy.

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Digital Customer Engagement in a Troubled Economy

  1. 1. <ul><ul><ul><li>Six theses on digital customer engagement in a troubled economy </li></ul></ul></ul>Martyn Perks & Richard Sedley
  2. 2. <ul><ul><ul><li>Repeated interactions that strengthen the emotional, psychological and physical investment a customer has in a brand (product or service). </li></ul></ul></ul>Definition of customer engagement
  3. 3. <ul><ul><ul><li>Cutting back during a downturn is a survival tactic not a winning strategy. </li></ul></ul></ul><ul><ul><ul><li>Start by asking not what your customer can do for you, but what you can do for your customer </li></ul></ul></ul>1. Six theses on digital customer engagement in a troubled economy
  4. 4. <ul><ul><ul><li>Developing customer engagement is a retention and acquisition strategy. </li></ul></ul></ul><ul><ul><ul><li>Customers have both practical and emotional needs, both have to be met to achieve engagement </li></ul></ul></ul>2. Six theses on digital customer engagement in a troubled economy
  5. 5. <ul><ul><ul><li>Digital media provide the best means for achieving customer engagement during a downturn. </li></ul></ul></ul><ul><ul><ul><li>Dialogue not monologue is the true language of online business </li></ul></ul></ul>3. Six theses on digital customer engagement in a troubled economy
  6. 6. <ul><ul><ul><li>Customer engagement is the best predictor of future business. </li></ul></ul></ul><ul><ul><ul><li>Customer engagement is a relationship built on mutual benefit </li></ul></ul></ul>4. Six theses on digital customer engagement in a troubled economy
  7. 7. <ul><ul><ul><li>Responses to economic downturns are not pre-determined. </li></ul></ul></ul><ul><ul><ul><li>Research and test before you assume that customers will spend less online. </li></ul></ul></ul>5. Six theses on digital customer engagement in a troubled economy
  8. 8. <ul><ul><ul><li>An economic downturn will create winners and losers. </li></ul></ul></ul><ul><ul><ul><li>The winners will be those businesses that best use digital media and best engage their customers </li></ul></ul></ul>6. Six theses on digital customer engagement in a troubled economy
  9. 9. <ul><ul><ul><li>This new publication explores the potential existing in digital media to develop online customer engagement strategies that can turn everyone’s troubled times into your competitive advantage. </li></ul></ul></ul><ul><ul><ul><li>Where will your digital strategy be when the economy hits the fan? </li></ul></ul></ul>www.winners-and-losers-in-a-troubled-economy.com 1000 free advanced download copies available. Register now

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