Is Running a Marketplace Right for Me?
The presentation will discuss the growing trend of retailers adding Marketplace functionality to their ECommerce websites, and discuss how to evaluate whether this is right for your business.
In particular, the following questions will be discussed in depth:
What is a marketplace and what are the business advantages to one?
What are the elements of a successful Marketplace launch plan?
What are the elements of maintaining and growing a successful Marketplace?
Who should not start a marketplace?
Having launched and now managing Barnes & Noble's Third-Party Marketplace, combined with 10+ years of experience helping retailers scale their Marketplace businesses, Rick Watson is uniquely qualified to discuss the benefits and pitfalls of building your own marketplace as part of your ECommerce strategy.
Presented at 2012 E-Commerce Europe Summit: