WordJack MediaHelping your business “win on the web”
There has been afundamental change in           the way we       communicate                        with each other.
The Marketing Landscape Has Changed! Then…                      Telephone                      Phonebook                  ...
The Marketing Landscape Has Changed! Now!   Computers    The Internet   Smartphones   Tablets
Obstacles to Winning…                        Can’t                         Keep                        Current      Don’t ...
The Solution…WordJack removes these obstacles byproviding:   Expertise on how to properly build your digital   architectur...
WordJack Media is a            digital  advertising agency                                                        that pro...
What can our clients expect?   We offer a service, not a product   Your program is customized to   your business   This is...
We focus on bringing in             &         new leads        repeat sales                          so that you can focus...
The WordJack Promise:           We enable you to     “Win on the Web!”
Quick Facts…. the search landscape                                                                                        ...
Sponsored PPC                                (SEM)                             Map/PlaceAnatomy of a local search         ...
Search Engine Optimization (SEO)     Get Found!         Get Ranked      Get Customers   Get Social   Get SmarterGet Found ...
Search Engine Optimization (SEO)     Get Found!      Get Ranked   Get Customers   Get Social   Get SmarterGet Found! – Sea...
Search Engine Optimization (SEO)     Get Found!                         Get Ranked             Get Customers              ...
Get the Best Possible Exposure   Get Found!   Get Ranked     Get Customers   Get Social   Get SmarterGet Ranked! – Get the...
Search Engine Marketing (SEM) Strategies     Get Found!      Get Ranked     Get Customers       Get Social      Get Smarte...
SEM CampaignsHere at WordJack, it’s       all about the      conversion                         from an Opportunity       ...
Social Media Optimization(SMO) ReputationManagement     Get Found!      Get Ranked     Get Customers     Get Social       ...
Complete Reporting & Personalized Analysis    Get Found!        Get Ranked        Get Customers        Get Social   Get Sm...
Complete Reporting & Personalized Analysis   Get Found!    Get Ranked   Get Customers      Get Social   Get SmarterGet Sma...
Get Found   Get Ranked          Get Social        Get Customers   Get Smart!                                    Keyword   ...
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  • The first step is making sure your business can be found where people are looking. You have heard the phrase “location, location, location” as a key component to many business’ success. Your web presence is no different. SEO is an ongoing process built on many variables.
  • Having a presence in the right places is just the start. WordJack helps ensure you get the best possible exposure through search engine optimization, local search optimization, blog management and social media management.
  • If done correctly, getting new customers online is easy, effective and surprisingly inexpensive. The trick is knowing where, when and how to take advantage of all the opportunities on the web.
  • Engaging with customers online is a proven method for turning prospects into long term clients. Let us show you how to maximize the power of social media sites to engage prospects, attract new clients, and turn existing clients into your strongest advertising campaign.
  • The biggest question with any online marketing activity is “did it work?”. The truth is, not all digital channels work for every business (no matter what their pundits tell you). Luckily the web is very measurable and understandable.WordJack has no vested interest in any specific platform so we are able to analyze each one on its merits. It all starts with a monthly report measuring everything you do on the web.WordJack members get monthly reports covering all they do on the web.
  • The true value of detailed reporting comes not from the data, but the intelligence it provides. WordJack members get scheduled, monthly analysis from a dedicated web marketing expert to help make sense of it all.They also have regular access to digital marketing experts that help turn the data into useable business intelligence.
  • Word jack digital_strategy_22 slide

    1. 1. WordJack MediaHelping your business “win on the web”
    2. 2. There has been afundamental change in the way we communicate with each other.
    3. 3. The Marketing Landscape Has Changed! Then… Telephone Phonebook Newspaper RadioT.V.
    4. 4. The Marketing Landscape Has Changed! Now! Computers The Internet Smartphones Tablets
    5. 5. Obstacles to Winning… Can’t Keep Current Don’t Have Is it even the Time working? Don’t Have Agencies the are Expertise Expensive
    6. 6. The Solution…WordJack removes these obstacles byproviding: Expertise on how to properly build your digital architecture to maximize results while keeping up with changing trends Efficiency to timely execute your marketing strategies and achieve your desired ROI Resources to effectively engage your customers and maintain a quality presence on all platforms
    7. 7. WordJack Media is a digital advertising agency that provides a complete digital marketing service at a price within reach of small businesses. Video: About WordJack Media
    8. 8. What can our clients expect? We offer a service, not a product Your program is customized to your business This is not a “set it and forget it” relationship Regular contact with your designated Web Marketing Manager
    9. 9. We focus on bringing in & new leads repeat sales so that you can focus on your business and your customers.
    10. 10. The WordJack Promise: We enable you to “Win on the Web!”
    11. 11. Quick Facts…. the search landscape The internet is used by over 77.3% of the U.S. population. Source: http://www.internetworldstats.com/top20.htm 15% Americans conducted 22.7 billion searches in 68% 12% December of 2009. Source: http:// www.comscore.com/Press_Events/Press_Releases/2010/1/ Global_Search_Market_Grows_46_Percent_in_2009 3% 2% 82% of local searchers follow up offline via an in- store visit, phone call, or purchase. Of these, 61% made purchases. Source: comScore, August 2007Google and AdWords are trademarks of Google Inc. and are registered in the U.S.Yahoo! is a registered trademark of Yahoo!.© 2009 Yellow Book USA. All rights reserved. WebReachSM, Yellow BookTM and Yellow Book USATM are service marks and trademarks of Yellow Book USA, Inc.
    12. 12. Sponsored PPC (SEM) Map/PlaceAnatomy of a local search Pages “7-pack” (SEO) Organic (SEO)
    13. 13. Search Engine Optimization (SEO) Get Found! Get Ranked Get Customers Get Social Get SmarterGet Found – Search Engine Optimization (SEO) When built properly, your investment in SEO will benefit your web presence for a long time from - • Higher rankings • More targeted visitors • Ultimately more business. Google Video: “How Search Works”
    14. 14. Search Engine Optimization (SEO) Get Found! Get Ranked Get Customers Get Social Get SmarterGet Found! – Search Engine Optimization (SEO) The first step is making sure your business can be found where people are looking - • Keyword Analysis • Web Rank Checks • Web Page Optimization • Link Building • SEO Copywriting • Video Optimization
    15. 15. Search Engine Optimization (SEO) Get Found! Get Ranked Get Customers Get Social Get SmarterGet Found! – Search Engine Optimization (SEO) To turn visitors into clients your web presence needs to be well designed and optimized for the right keywords in your industry. ago base basic block butter café class cloudprofile comments cooking crust cup cut days We will write articles and make videos dessert dictionary dish dough easy extra flavors flour that incorporate your key words to get you fridge fruit fun hours lettuce min mixing pastry pie pm puff found in internet quick recipe roll salad school share sides slices strawberry searches! together top used vancouver vinegar
    16. 16. Get the Best Possible Exposure Get Found! Get Ranked Get Customers Get Social Get SmarterGet Ranked! – Get the Best Possible Exposure WordJack helps ensure you get the best possible exposure through • Search engine optimization • Local search optimization • Blog management • Social media management
    17. 17. Search Engine Marketing (SEM) Strategies Get Found! Get Ranked Get Customers Get Social Get SmarterGet Customers! – Search Engine Marketing (SEM) Strategies If done correctly, getting new customers online is easy. We know where, when and how - • Pay for Performance Marketing • Online Promotions and Offers • Ad Networks • Coupon Deals • Online Classifieds We work with all clients to • Email Campaigns develop and run digital • Custom Landing Pages campaigns that make the • Mobile Marketing Campaigns most sense for their business. • Online Publicity & PR
    18. 18. SEM CampaignsHere at WordJack, it’s all about the conversion from an Opportunity to an Action!
    19. 19. Social Media Optimization(SMO) ReputationManagement Get Found! Get Ranked Get Customers Get Social Get SmarterGet Social! – Social Media Optimization(SMO) Reputation Mgmt We maximize the power of social media sites - • Create & Manage Social Sites • Build Loyal Followers • Create Effective Blogs • Manage Campaigns • Manage Online Reputation • Market Products & Services • Reputation Management Video: Social Media Revolution 2011
    20. 20. Complete Reporting & Personalized Analysis Get Found! Get Ranked Get Customers Get Social Get SmarterGet Smarter! – With Complete Reporting & Personalized Analysis How you will know it is working? Complete Reporting - WordJack has no vested interest in any specific platform so we are able to analyze each one on its merits. It all starts with a monthly report measuring everything you do on the web.
    21. 21. Complete Reporting & Personalized Analysis Get Found! Get Ranked Get Customers Get Social Get SmarterGet Smarter! – With Complete Reporting & Personalized Analysis How you will know it is working? Personalized Analysis WordJack members get scheduled, monthly analysis from a dedicated web marketing expert to help turn the data into useable business intelligence.
    22. 22. Get Found Get Ranked Get Social Get Customers Get Smart! Keyword Analysis Analytics Linking & Analysis Reporting Your Web Presence Search Content Engine/Site Devlpmnt Submission Information ArchitectureFocus on What Works, Eliminate What Doesn’t!

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