Presentations for Meet IT workshops on Entrepreneurship 2020

1. Richard Lucas 5th January 2020 www.richardlucas.com richardlucas@richardlucas.com Workshop Entrepreneurship and Opportunity Readiness

2. Za młodzi?/too young Kraków 2008-2010 3-10 yr olds…

3. Ice Cream Factory Challenge Richard in 1982

4. Goals/Agenda • Share lessons of founding/investing in 34 companies turning GBP10K in maybe GBP10 million, 700 employees, 2 small exits, 3xCEO BUT • No magic – WWFMMNWFY! • Switch on entrepreneurial radar • Show that Entrepreneurship can improve your life richardlucas.com

5. Expectations/Commitments •Workshop -> participation/interaction expected •JRL Rule •Impress yourselves not me or each other richardlucas.com

6. Prizes • Mykhailo (Misha) Bondarenko • Adam Ciężkowski • Bartus Cieslar • Emilio Sanchez (leadership) richardlucas.com

7. What is the difference between a freelancer and an entrepreneur? richardlucas@richardlucas.com richardlucas@richardlucas.com

8. Entrepreneurship for entrepreneurs

9. Starting something new

10. My ”Sivers” lessons Businesses don’t have to be about “my” idea/project Look for people doing/saying something interesting/impressive and support them/Try to get involved Ask “How can I help?” richardlucas.com

11. What is Leadership/Entrepreneurship why it matters Direction/Mission – The “Why?” “People” stuff - Relationships Encouragement/Motivation/Feedback Praise/Constructive Criticism Values/Culture/Rules richardlucas.com

12. Who is in charge? • Whose fault it is? • Who is responsible? • Who goes to jail? • Learning by doing is expensive, dangerous and wrong. Business involves doing the tough stuff richardlucas.com

13. Opportunity Readiness

14. Opportunity Readiness What it means Why it matters How to prepare Lessons learned Actionable Insights richardlucas.com

15. Creating/spotting opportunities

16. Creating/spotting opportunities

17. Wolf of Wall Street What was the opportunity How did he come across it What risks did he take What characteristics did he show richardlucas.com

18. Are you Opportunity Ready? richardlucas.com

19. What are Opportunities? A chance to be successful (but in whose eyes) richardlucas.com

20. Are you Opportunity Ready? Health & Fitness Relationships Money and finance Skills and competences Opportunity Mindset: Curiosity, Questioning, looking for problems and solutions, self awareness Meeting new people: Asking/talking/listening Risking rejection If I do “x”, would you do “y?” Energy richardlucas.com

21. Opportunity Mindset •Curiosity •Surprise/anger/impressed - Why is it so expensive/cheap? “wow” factor. How annoying x is?. •Why? What does it mean? How could I solve that problem? Who with, What cost? Who cares? •Does it make sense? •Research richardlucas.com

22. Assessing Opportunities •How big is the margin/unit economics •“Must haves” vv “nice to haves” •LTV/COA/number of clients •Competitor response/sustainable competitive advantage •Track record of people/team •What’s the deal ? richardlucas.com

23. ’An idiot with a plan can beat a genius without a plan’ Warren Buffett

24. From Opportunities -> Action Figure out what you need to do •Try to buy what you want to sell •Unit economics, and what else you need (people, money, tech) •If X, then Y richardlucas.com

25. Actionable insights • Embrace rejection –Ask why not? /look for problems/Ask family, friends and strangers to take your ideas apart • Try to buy companies/search fund • Prioritize talking to clients/potential clients • Go where the clients are • Talk to strangers richardlucas.com

26. Actionable insights/2 • If it seems to good to be true, it probably is • Be a distributor, sales agent first • People/trust and verify • What would they say if they were dodgy. Google the people in the legal/privacy section • How do they treat other people • Ask for references “someone you’ve done business with” Watch body language • Get people on the phone, call out of hours • What would you do if we hired you? /Ask to see the diary • What’s your (liquid) net worth? richardlucas.com?

27. Ray Croc/Mcdonalds

28. Ray Croc/Mcdonalds

29. Ray Croc What was the opportunity How did he come across it What characteristics did he show What did he need to do once he spotted the opportunity? It wasn’t his idea. richardlucas.com

30. Summary - When you don’t know what to do, work on your OR. - OR Habits. - Diversity of experience - Be Curious, Ask Questions, - Take action to verify ideas, talk to users/clients - Be “rejection ready” - Get lucky richardlucas.com

31. 1, 2, 4 All • Work • By yourself • in pairs. One fills in left one right side • Find positives for which there is no negative & vice versa, complete your lists • Work in fours – choose a representative • All richardlucas.com

32. Good/Bad Business Worksheet Good Name Bad Name richardlucas@richardlucas.com richardlucas@richardlucas.com

33. Good/Bad Entrepreneur Worksheet Good Name Bad Name richardlucas@richardlucas.com richardlucas@richardlucas.com

34. Work alone (2 mins) Write down as many characteristics of a good/bad business entrepreneur depending on your sheet and put your name on it Bullet points not sentences richardlucas.com

35. Work in pairs (2 mins) Discuss your characterizations of Entrepreneurs/businesses with your neighbour (noticing differences) How does it evolve according the stage a entrepreneur/business is at richardlucas.com

36. Groups of four 2 mins/ All group summary Discuss your characterizations of Entrepreneurs/businesses in groups of four Come to a shared definition of a good/bad business and entrepreneur richardlucas.com

37. All group discussion Why it matters 1 Pre- 2 During 3 After business startup/sustaining/ scaling a functioning company richardlucas.com

38. Richard Lucas 5th January 2020 www.richardlucas.com richardlucas@richardlucas.com Workshop Entrepreneurship and Opportunity Readiness

39. Entrepreneurship/business workshop #6 Team Building People .. Learning from my mistakes 20th November 2018 www.richardlucas.com

40. People Ignite Warsaw February 2011

41. Why (not) build a team Good reasons Bad reasons

42. Building a team – how? • What are your needs, roles, criteria, personality types • friendly, positive, optimistic, „high energy”, popular, well connected, intelligent, experienced, contacts with clients, adverts, funny, sexy, multilingual, ugly fit hot, violent

43. Recruitment

44. What/Whose problem are you trying to solve • “I can do web pages”” I can clean gardens” “I can make more money doing this for clients than having a job” • I can do it better and cheaper • The way it is done now is “expensive, annoying, doesn’t address my (someone else’s) • If you don’t have an idea… then…

45. Strategy for start ups • All businesses must worry about • Four Cs • Four Ps • GTD mbA • Interpersonal skills • Good reasons why people would do • business with you

46. Ignite Warsaw February 2011 Accept (even <3) rejection

47. Getting an EU subsidy is not a business success Ignite Warsaw February 2011

48. Distractions early in life of a start up •EU (other govt) grants •biz plans (once you •impressing your friends (cool furniture, office opening parties, logos, advertising, business cards)

49. ‘Free’ money is dangerous Different types of drug 1. BOMAD, rich uncle 2. 20 years work 3. VC/Angel Be careful… aware of the danger.

50. ‘Simply the best’? Ignite Warsaw February 2011

51. Getting started • Focus on sales and clients • Look bigger than you are (KPT) and radiate confidence • Know exactly what you are going to do if • you get a RFQ • you get an order • Everything goes wrong (do you have enough money?) • People - Who is going to do the work?

52. November 2009

53. People - Partners, staff, family and friends • Not smart • to be the smartest guy in the room • to spend your life with jerks and crooks • Smart • to find people with complementary skills • similar values/goals • Market leading companies have great people • Why would someone smart want to work for/with you?

54. Ignite Warsaw February 2011

55. Leadership Getting other poeple to follow willingly Faith, Courage, Be an example, Trust, Knowledge, skill, discipline ability Ignite Warsaw February 2011

56. People n Great people are the bed rock of a market leader’s success n “Party” test. – high energy level, internally motivated – intelligent, friendly, motivated, responsible, ambitious, – Naturally curious, questioning – self confident enough to admit mistakes/I don’t know, but willing to change, find out – Belief in self improvement, accepting change – Tolerant, supportive of others’ success, celebrate group achievements – Relevant skills, willingness to find out, learn, acquire grow n Why not? Rather than why?

57. People - cargo cult November 2009

58. Once you start • Prioritize/clients are most important • Make them so happy they will talk about you • Time management/Getting things done/Work hard (its your secret weapon) • Concentrate on client(s) Do it yourself • Ask them for ideas (what could be better) (Enterprise Auto)

59. Being well organised? Ignite Warsaw February 2011

60. Getting organised -Who is going to do the work? •Team building •Its better - and worse - than you think •Who what when?

61. Longer term strategy • Develop great relationships with your best clients • Think about, anticipate their problems and solve them • Don’t let success go to your head. • Have at least one (good) reason why its in their interests to do business with you. • Make a profit and you always have options • If you don’t enjoy it, do something else…

62. Marketing is about sales leads. • Sack anyone who talks about the logo colour being unemotional • Systematically hunt organisation and people like your first „good” client • Put sales at the top of your „to do” list • Treat your top sales people like the geniuses they are. • Make sure the marketing is lower in the hierachy than Sales

63. Selling dragons by the Wawel castle in 1991 cash Costs Clients Competition products process plan

64. Thank you Ignite Warsaw February 2011

65. Film Star insights

66. Before you start • Buy what you want to sell • Learn to love rejection/tough questions. Encourage friends to be rude • Be confident enough to think about what you are bad at • Teach yourself how to sell • Talk, think about „making it happen/making money out of ”, not „the idea” n How to it? Process and organisation. mbA

67. Getting started • Focus on sales and clients • Look bigger than you are (KPT) and radiate confidence • Know exactly what you are going to do if • you get a RFQ • you get an order • Everything goes wrong (do you have enough money?) • People - Who is going to do the work?

68. Pre conditions • Place • People • First Customer (who?) • Interest (body language) • Money www.richardlucas.com

69. How to get something new started • Look for problems (yours, other people’s) • Use you eyes, ears, and brain • Talk to people, listen and think • Ask people to show up (who, how) • See if they come • …… CTAs..

70. Maybe you want to „do” a project something – now what? Start with why ? Visualize what would success look like.

71. Maybe you want to „do” a project/something – now what? • This is an „ABC” guide to help get you started • suggestions of things you can do • Ideas of how to go about it • Gives tips based on experience elsewhere • Suggests resources and help that may be available.

72. A project/something new Just you Or Other people If it just involves you (it’s for you, you can do this alone, the impact is on you, it doesn’t involve other organisations, or people) then it is self development. (learning French, going on a diet, tidying your room)

73. Define/Review your objectives • Why do you want to do a project? • ------------------------------------------------------------------------------------------------------- • ------------------------------------------------------------------------------------------------------- • -------------------------------------------------------------------------------------------------- --- • What do you want to achieve ? (think SMART) Specific, Measurable, Action orientated, Realistic, Time limited) • ------------------------------------------------------------------------------------------------------- • ------------------------------------------------------------------------------------------------------- • --------------------------------------------------------------------------------------------------------- • What would be a successful outcome ? • ------------------------------------------------------------------------------------------------------- • ------------------------------------------------------------------------------------------------------- • -------------------------------------------------------------------------------------------------- ----

74. Objectives as a pain killer • What problem(needs) does your idea/solve? • ------------------------------------------------------------------------------------------------------- • ------------------------------------------------------------------------------------------------------- • -------------------------------------------------------------------------------------------------- ------- ---------------------------------------------------------------------------------------------------- • ------------------------------------------------------------------------------------------------------- • --------------------------------------------------------------------------------------------------------- • ------------------------------------------------------------------------------------------------------- • ------------------------------------------------------------------------------------------------------- • -------------------------------------------------------------------------------------------------- ----

75. Before you start What do you know What don’t you know What do you know you don’t know What don’t you know you don’t know The answers to these questions will help you define you needs Are your answers to these questions correct?

76. Building a team • Define your needs and roles. (Google is your friend). • Identify „allies” friendly, positive, optimistic, „high energy”, popular, well connected, intelligent types who would be great to have on the team and approach them in person. • If you can’t get one person on board before you organise a meeting … maybe don’t

77. What are/am I/we going to do Who are we going to sell it to (segmentation) How am/are I/we going to be better? Cost, Technology, Sales, People Why buy it (from us)

78. Entrepreneurship/business workshop #6 Team Building People .. Learning from my mistakes 20th November 2018 www.richardlucas.com

79. Info meeting about TED, TEDx and local TEDx-es 9th October 2019 This is not a licensed TEDx event

80. Agenda/goals Explain what TED & TEDx is all about • TEDx show case: TEDxEmbassySchoolKrakow, TEDxKatowice, TEDxKazimierz, TEDxRakowicka, TEDxTarnow, TEDxYouth@Kazimierz • Panel Discussion and Q&A • TED Translators, TEDxAdventures, TED Circles • Get involved • Informal networking This is not a licensed TEDx event

81. About TED www.ted.com This is not a licensed TEDx event

82. About TED www.ted.com • This is not a licensed TEDx event

83. About TEDx www.tedx.com • Local “TED like” events - under license from TED Putting “Ideas worth spreading” on stage and later sharing on-line • Voluntary (teams & speakers are not paid) • Largest voluntary idea sharing platform on earth • TED grants free licenses subject to strict rules which maintain quality and integrity • Doing a TEDx is very hard work and also rewarding. This is not a licensed TEDx event

84. About TEDx www.tedx.com This is not a licensed TEDx event

85. This is not a licensed TEDx event

87. 2016

88. 4 events a year

89. +800 attendees yearly

90. 1 818 369 views

91. 1 818 369 views

92. 1 818 369 views

93. 1 818 369 views

94. 1 818 369 views

95. 1 818 369 views

96. 20 volunteers

97. 20 volunteers

98. Poza zasięgiem 30.11.2019

99. Transcribe-a-thons/ Regional Workshop

100. About • For and by the Kazimierz community • Find the best people, ideas and projects in Kazimierz and give them our stage • Bring the best people, ideas and projects for Kazimierz • Participants are “centre stage” • Community building • Ideas into action This is not a licensed TEDx event

101. Key Goals/Values • Evangelize for TED.com and TEDx • Discover hidden champions • Build community among participants as well as team • Ideas into Action • Tolerance/diversity, fun, respect, professionalism • Co-operation with other TEDx-es • Keep the rules This is not a licensed TEDx event

102. What we’ve done • 4 events with live speakers since 2015 •TEDxKazimierzSalons •TEDxKazimierzAdventures •TEDxKazimierz • Transcribe-a-thon • TED Circles • Regional Workshop • Meetups, Info meetings This is not a licensed TEDx event

103. What we are planning • TEDxKazimierzWomen (December 7th 2019) •TEDxKazimierzAdventures (Chatty Cafes) •TEDxKazimierzSalons • Transcribe-a-thon • Main event April-May 2020 • TED Circles • other.. open to ideas This is not a licensed TEDx event

104. www.facebook.com/events/395128374487724

105. www.loom.com/share/a002ef0fe6e04507a596b0490f56756d https://forms.gle/NdYTmXTsd59YN7iB7 www.tedcircles.com

106. Congratulations to Richard Lucas Curator

107. IDEA & SOCIETY

108. SINCE 2018 OUR TEAM

109. THE NEXT CHAPTER 16.11.2019 start 13:00 SPEAKERS AGNIESZKA DE NEVE RYAN SOCASH SEBASTIAN DRZEWIECKI RAFAŁ ZABIEROWSKI MICHAŁ FABER PAWEŁ BOGUSŁAW OLA BUDZYŃSKA ANDRZEJ TUCHOLSKI

110. THE NEXT CHAPTER 16.11.2019 HALA SPORTOWA UEK www.TEDxRakowicka.pl fb/TEDxRakowicka

111. www.tedxtarnow.com

112. TEDx IDEA pixabay.com

113. TEDxTarnow heritage 2017 – The Future is now! 2018 – Local or Global 2019 – Changes https://tedxtarnow.com

114. www.tedxtarnow.com TEDxTarnow Team O rganizer C o-organizer Volonteers Tutor Translator Stage M anager Fundraiser IC T M aster Rafał Urbaś Jakub Słowik Daniel Cholewiak Barbara Guzik Agnieszka Poliwka-Jeż Jerzy Drozdowski

115. TEDxTarnow We DID it 3 times! 2017 - https://www.flickr.com/photos/tedxtarnow/sets/7215768265842305 2018 - https://www.flickr.com/photos/tedxtarnow/sets/7215769920494542 2019 - https://pl-pl.facebook.com/TEDxTarnow/

116. TEDxTarnow impact TEDxTarnowSalon initative /We`ve already made 1st one, 2 left/ TEDxTarnow@Youth is coming J /Team has been already established, the license is pending/ Global Tarnow www.facebook.com/groups/globaltarnow

117. TEDxTarnow Want to contact us: office@tedxtarnow.com Want more: www.tedxtarnow.com

119. • What is TEDx - Video • Many Voices 0ne Conversation TEDx This is not a licensed TEDx event

120. Expectations of team members/ volunteers • Positivity, Good humored, Respect • Good communication – answer messages • Responsibility/Decentralised • “Doing” not just suggesting • Time keeping • It’s a job (work between events, showing up, putting TEDxKazimierz first) • Maintaining global standards • No prima donnas - “get your hands dirty” attitude • Talk to each other about problems, no “politics” This is not a licensed TEDx event

121. Roles • Content creation (different channels) • Audience experience • Marketing in classic media • SMM team • Newsletter • Registration • Sponsorship • Volunteers organisation • Speakers Research, approach & Preparation • CTO • Translation • Logistics • Ambassador • Food and drink • Afterp This is not a licensed TEDx event

122. Roles The main areas where there are roles team members are • Volunteers + staff + info meetings • Venue + spaces • Speakers + program • Website and internet topics • Branding + promotions + blogging + Social media • Audience + experience • Sponsors + finances • Video + photography • Post-event + renewal • translation and interpreting • www.tedx.com This is not a licensed TEDx event

123. Next steps • We have some team leaders in the room talk to them • If there are roles that appeal and you want to manage something then talk to me/Alina This is not a licensed TEDx event