Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Ecommerce SEO Masterclass

600 views

Published on

This presentation focusses on a series of elements that our own agency have seen working time and time again for our own clients and delivers 5 simple takeaways to sell more in 2014.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Ecommerce SEO Masterclass

  1. 1. Ecommerce SEO Master Class Richard Hill CEO & Founder
  2. 2. Richard Hill
  3. 3. People are impatient!
  4. 4. “ A one second delay in page response can result in a 7% reduction on conversions. Sources: Akamai.com, Gomez.com ”
  5. 5. Test Your Site… GTMetrix or Google Page Speed Insights
  6. 6. Optimise Your Images.. Implement Consider a Content Delivery Network (CDN) Gzip Compression Implement Caching
  7. 7. Mobile Optimisation Client Type/Industry Mobile Tablet Retail - Clothes 59.35% 85.04% Retail - Pet 234.83% 214.42% Construction 102.50% 136.53% Vehicle Parts 142.86% 108.52% SEO Traffic Lab 803.39% 1645.83% Retail - Pet 139.22% 104.40% Finance 110.50% 99.82%
  8. 8. Make Your Site RESPONSIVE One Site One Product Database One interface One SEO Strategy
  9. 9. Social Networks Google Plus - 540+ million Total Users Facebook - 1,310,000,000 billion Total Users Twitter - 645,750,000 Total Users Pinterest - 70+ million Total Users Source: http://www.statisticbrain.com Research date: 1.1.14
  10. 10. Build Your Audience Post regularly - consider scheduling tools Curate content relevant to your niche Interact especially with influencers Don’t just sell, sell, sell
  11. 11. Content Strategy
  12. 12. Types of Content
  13. 13. Find and Recreate
  14. 14. Customer REVIEWS
  15. 15. Unique Content Freshness Increased Trust Natural Language Increased Click Through Rates
  16. 16. 5 Simple Takeaways to Sell More in 2014 Site Speed Mobile Optimisation Social Networks Content Strategy Customer Reviews
  17. 17. Question Time
  18. 18. Ecommerce SEO Master Class Richard Hill CEO & Founder

×