1. Key Lessons
from My Startup
Journey4Founder Institute Jakarta
Product Development - Mentorship Session
1 June 2015
~ Richard Fang

2. Don’t
Forget to
Meet Your
Customers

4. Trust
your team.
Get Shit
Done.

5. Version 1.0 Launched in just 3 months.
Iterate and added more features later on.

6. Focus on
One Core
Feature

7. Dropped the complex photobook features. Started with
simple product and Instagram connect.

8. Sell your
idea before
building
your product

9. Klarion is now tracking user activity and CRM initiative
for AMild, Marlboro & UMild.
And we’re still improving the product.

10. How to
define your
product
roadmap?

11. Product Roadmap Framework
Phase 1 Phase 2 Phase 3
B E N E F I T
F E A T U R E S
B U S I N E S S M O D E L

12. Product Roadmap Framework
B E N E F I T
Defining
product
value using
Jobs To Be
Done
Method.
F E A T U R E S
How we can
deliver the
benefit to
customers?
B U S I N E S S
How we can
make money
from the
product?

13. Jobs to Be Done Method
Situation Motivation
Expected
Outcome
Clayton Christensen, Harvard Business School

14. Jobs to Be Done Example
I just bought an
apartment. I
realise that it
needs
renovation.
S I T U A T I O N
I want to make
my apartment
looks nice and
comfortable, of
course within my
budget.
M O T I V A T I O N
I can easily find
interior designer
and contractor
that match my
taste and fit my
budget.
O U T C O M E
Interior Designer & Home Contractor
Directory Listing Website.

15. Product Roadmap Framework
MVP Product Market Fit Expansion
B E N E F I T
Easily find interior designers that
match budget and taste
Save time & no hassle for
customer when renovating home
“Done for me” home renovation
service
F E A T U R E S
• Directory List by filter
• Direct Message
Online PM tools for customers
& vendor/contractors
• Ecommerce with special deal
from selected manufacturer
• Consultant booking platform
B U S I N E S S M O D E L
Premium Listing for Vendor 5 - 8% Project Handling Fee 20% Sales Commision

16. Thank You
This has been a presentation by Richard Fang. Made exclusively
for Founder Institute Jakarta. June 1, 2015.
Follow me on Twitter @madeforyou
Build &
Launch &
Learn &
Repeat.