X-Otica, The Future of In-Store Shopping, SMITH-TRG 1 page

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X-Otica, The Ultra-Luxury Store, where . . . technology will serve, manage and entertain. In 2010, SMITH-TRG upgraded X-Otica and developed X-Otica Thin Store for smallerfootprint, lower overhead, lower square footage retail stores.

Originally developed in 2004, X-Otica in 2005 became the basis for a FORTUNE 500 Co.\'s global retail strategy. Today, they are the world\'s most successful retail chain -- ranked #1 -- as measured by highest (store averge) revenues per square foot.

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X-Otica, The Future of In-Store Shopping, SMITH-TRG 1 page

  1. 1. X-Otica The Ultimate ‘Destination Shopping’ Experience_________________________________________________________________________________________________________X-Otica: where store X-Otica’s Missioninnovation and retail Build leading ‗Destination Shopping‘ brand with a socialimagination converge. conscience by:  Optimizing customer‘s retailStore Exterior experience  Connecting/keeping paceWith magic akin to Times with consumer tastesSquare, captivating video X-Otica’s „Smart TV‟ Network  Reacting quickly to Builds Consumer Awareness competitive eventscontent on large digital display With high-impact, full-motion  Leveraging technology andscreens with QR codes beckon imagery and CD quality sound, marketing experience toconsumers, drives store traffic, reaches audience better than customer‘s advantage non-traditional out-of-home or  Deliver optimum quality,creates word-of-mouth ―Buzz‖. in-store media. value and convenience  Maximizing revenue and profit per square foot Strengthens Brands and Convenience W/O Cashier Yields Stronger Ad Recall Consumers with smartphones Combining brand imagery with can real-time reply to X-Otica’s promotional content creates a Smart TV marketing, promotion, lasting impression with targeted and ‘Advertainment‘ messages. audience. They can even phone select,Once Inside pay for and have purchasesX-Otica’s store-wide ‗Smart TV‘ Motivates and Creates home delivered next day.digital media network with Greater Purchase Interestdisplay screens deliver content Flexible content scheduling byfor its customers and about: day part and screen location targets audiences with relevant Brands and Products, and timely messages. People Who Make Them, Engages the Consumer and Localized on-screen messaging - tailored to store or department Lifestyles & Interests of Purchase by Touch specific audience – retailers People Who Buy Them. Finger or palm image scans link solicit real-time response and customer to payment via image enable permission based mobile scanning on tablet computers marketing/commerce. near point of sale—completely eliminating the need to carry credit cards, checks, or cash. In-Store ‘Advertainment’ Smart TV: short video contests about people, places and things._________________________________________________________________________________________________________ X-Otica: The Future of “In-Store Shopping” Richard D. Smith, CEO, SMITH-TRG Copyright 2004-2011SMITH-TRG, All rights reserved RDSmith@SMITH-TRG.com

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