Toward a new entrepreneurial model: Coworking at the heart of value creation


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Opening keynote at the Coworking Confernce Europe November 8th 2012 outlining the role and position of coworking along the current shift within the new distributed economical, innovation and entrepreneurial model

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Toward a new entrepreneurial model: Coworking at the heart of value creation

  1. 1. Toward a new entrepreneurial model: Coworking at the heart of value creation Richard Collin tweet: @richardcollin
  2. 2. I see our institutions shining with abrilliance similar to constellations whichastronomers tell us that they are deadsince a long time Michel SerresYou never change things by fighting theexisting reality. To change something, builda new model that makes the existing modelobsolete Buckminster Fuller
  3. 3. From results to meaningsShift EmergenceResiliencySolidarityHybridityInnovation BricolageSpeedBeta ExceptionValue creation & newbusiness models
  4. 4. Technology:It’s just thebeginning…toward the NBIC
  5. 5. A unique creation economy Unpredictable Artist tasks Creativity Future consumer/ producer - cyber creator Empowered team-worker, informed shopper Predictable Mass-era worker tasks and consumer Repetition Imposed Freedom to Authority initiate
  6. 6. Value chain 2.0
  7. 7. NBICEconomy 2.0Demography & GeopoliticSustainable Developement
  8. 8. The future of work future of work mapThanks to the institute for the future
  9. 9. highly social Provide social filters for massive amounts of information highly collective Tap into and contribute to the intelligence of crowds highly improvisationalBand together ad hoc to create infrastructure and community highly augmented Employ systems, tools, and hacks to enhance cognitive abilities and coordination skills
  10. 10. Towards The knowledge EntrepreneurThe farmer of trustthe skills harvester ….being a tinker
  11. 11. nging the Wisdoms of Systems Toward the Nextenterprise •Value bricolage strategically •Design tinkering •Establish systematic serendipity •Thrive on gradual breakthrough •foster the why not attitude •enable power distribution •transcend barrier to information sharing
  12. 12. It takes courage to act in theface of structural resistance.
  13. 13. Turns out that in an ageof wrenching change,the most valuable humancapabiltiies are preciselythose that are leastManage-able.Nerve. Artistry.Elan.Orginality.Grit. Non-conformity. Valor. Theseare the qualities thatcreate value in the 21 stcentury..
  14. 14. The art of makingthing happenRules N° 5People can managethemselves if youlet them
  15. 15. The notion of a process –a defined seriesof steps in the production of good or thedelivery of services _ subordinates individualsto their roles in the process…but now connectedness should always takeprecedence over efficiency, especially wherethe efficiency comes at the cost of thecustomer…The process should be secondary to thestrategic principles of the firm Stowe Boyd The rise of networks, the end of process
  16. 16. The 10 commandments for the entrepreneuro Remember it is easier to ask for forgiveness than for permissiono Come to work each day willing to be firedo Circumvent any orders aimed at stopping your dreamo Do any job needed to make your project work, regardless of your job descriptiono Find people to help youo Follow your intuition about the people you choose, and work only with the besto Work underground as long as you can, - publicity triggers the corporate immune mechanismo Never bet on a race unless you are running in ito Be true to your goals, but be realistic about the ways to achieve themo Honour your sponsors
  17. 17. The Digital Workplace Manifesto• Work is no longer a place.• Manage the outcome, not the process.• The digital workplace should be a pleasure to use.• Let me be myself online.• Learning is good for me and the company.• Not everyone is an early-adopter.• Work doesn’t stop at the firewall.• Everything should be geared to helping me do the work that matters.• Working relationships involve understanding each other.• Collaboration only works if we do it the same way.• If I don’t like it, I can always leave thanks to Sam Marshall
  18. 18. To think To behave To act out of the box
  19. 19. “Theonly way to meet the continuously unpredictable challenges ahead of us is tomatch them with continuouslyunpredictable changes of our own
  20. 20. twitter: richardcollin Thank You