1.
Become an
AppExchange
Superhero

2.
Agenda
Intro
Why bother ?
Get with the Programme
Building your 1st App
Publishing your App
Passing the Dreaded Security Review
Monetising your App

3.
Salesforce PLATINUM Partner
More than 400 successful Salesforce project deliveries
Leaders in Customer Engagement solutions
#1 Professional Services Partner for Salesforce in the UK
Innovation
Passion
About makepositive

4.
RICHARD CLARK
Chief Technology Officer
@RichClark808
AppExchange Creds
• Product Integration Tool
• EnthCast
• EnthClone
• PracticeEPR
• TotalABA
• Passport
• Passport for Communities
• Ideatter
Coming soon: Video Conference (Tokbox)

5.
Why Build Apps ?
Community Kudos!
To harvest Leads
For re-use
Aloha App Status (e.g. App & Tab Limits…)
Apex/VF for PE Orgs

6.
What Apps can I build ?
• A Data Model: i.e. Group of related Custom Objects
• Corporate wide configuration(s)
• Complete Application (Objects, Workflows, Processes, Dashboards, Profiles)
• Salesforce1 Apps (Compact Layouts, Publisher Actions, Flexipages)
• HR, Finance, Timesheets, Asset Register, Training Log…
• Anything you might put into a Spreadsheet and use more than once

7.
AppExchange Programme
App Builders, ISV Partners & OEM Partners
2 Sales Cloud License Org for ISVs and OEMs
Access to Partner Community Content & Roadmap
LMA & Partner Order Apps
Paid Apps 15 / 25% PNR
Security Review Fee for Paid Apps
Trialforce & Testdrive

8.
SET UP A NEW DEVELOPER ORG *
CONFIGURE YOUR APPLICATION
BUILD A PACKAGE & TEST INSTALLATION
APPEXCHANGE SIGN UP, PUBLISHER CONSOLE
SUBMIT SECURITY REVIEW
VIDEOS, SCREENSHOTS, REVIEWS
Steps

9.
Demo: Building your 1st App

10.
• Patience is a virtue *
• Managed vs Unmanaged
• Be aware of SFDC License
Limits (e.g. Record Types)
• Be aware of feature limits **
• Include Permission Sets, User
Profile and Admin Profile
• Use a Custom Setting
• Focus on MVP
• Test Install on Org Editions
Tips

11.
SET UP A NEW DEVELOPER ORG
CONFIGURE YOUR APPLICATION
BUILD A PACKAGE & TEST INSTALLATION
APPEXCHANGE SIGN UP, PUBLISHER CONSOLE
SUBMIT SECURITY REVIEW
VIDEOS, SCREENSHOTS, REVIEWS
Steps

12.
Publishing Console
Publishing Console is where you
manage your Apps/Services Listing
Link your DE Orgs (1 Org = 1
Managed, multiple unmanaged)
Manage Security Review process
Link to your Sales Cloud Org for
Leads & Campaign

13.
Publishing Console, LMA and Subscribers
Demo

14.
• Use 1 Org for Publishing and LMA
• Build a Free App first
• Demand for Salesforce1 Apps
• Raise Case if need to Unmanage *
• Balance support with availability
• Videos, Screenshots, Install Guide
• Clear branding
• Reach out to the Success
Community & MVPs
Tips

15.
Security Review
Not as scary as it seems

16.
Security Review
• Run Checkmarx Scanner *
• False Positives Document
• Install to Trial Org (or DE)
• Configure Sample Data
• Submit from Pub Console
• Pay Security fee (paid apps)
• Re-submit each year
• Auto Pass for each new version, but
you have to submit
• Busy before Dreamforce (July – Sep)

17.
The end result…!

18.
Monetising your App
AppExchange Checkout (Stripe)

19.
AppExchange Checkout
Uses Stripe for Payment Management *
Automates Billing, Collections & Renewals
Discount Codes
One off or Subscription Models
Managed Packages Only

20.
Resources
AppExchange Programme Signup
• https://appexchange.salesforce.com/gettingStarted
Dev Org Sign Up
• https://developer.salesforce.com/signup
Appexchange
• http://appexchange.salesforce.com
Appexchange Checkout
• http://sforce.co/1IQxvbc
Security Review
• https://developer.salesforce.com/page/Security_Review

21.
Q&A
RICHARD CLARK
CTO, makepositive
@RichClark808

22.
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