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An introduction to social media by Thom Corah


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De Montfort University's Thom Corah provides an accessible overview of what social media is and how it can used. This is from our EPSRC Gooddeeds project

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An introduction to social media by Thom Corah

  1. 1. Social Media
  2. 2. Today What is social media? The power of social media How can we use it?
  3. 3. What is social media? Social media are media for socialinteraction, using highly accessible andscalable publishing techniques.(wikipedia)
  4. 4. Examples? Internet forums social blogs microblogging wikis social networks podcasts
  5. 5. Examples Facebook Twitter Instagram Soundcloud Blogger Wordpress flickr …..
  6. 6. Twitter Microblogging service – 140 characterlimit #CCLeic – hashtag, like a keyword orsubject @PhoenixLeic – reference to a username
  7. 7. “Ideas spread more rapidly in denselyconnected social networks. So tools thatincrease the density of social connectionare instrumental to the changes thatspread”- Stowe Boyd (following the “TwitterRevolution” in Tunisia, Feb 2011)
  8. 8. Vive La Révolution!Phillipines, 2001“Full mblsn tday EDSA”
  9. 9. Tunisia – 2010-11 Fueled by Twitter and Wikileaks (?)
  10. 10. Tunisia – most popular TweetsVoice of Tunisia @VoiceoftunisiaTunisians too early for congratulations, we did not succeed yet.power is still in the corrupt RCD party. #sidibouzid #tunisia#jasminrevolt6:53 PM - 14 Jan 2011Mona Eltahawy @monaeltahawyEvery #Arab leader is watching #Tunisia in fear. Every Arab citizenis watching Tunisia in hope and solidarity. #Sidibouzid.6:39 PM - 13 Jan 2011BBC Breaking News @BBCBreakingTunisias President Ben Ali steps down amid ongoing protests andleaves the country5:52 PM - 14 Jan 2011
  11. 11. Tunisia #tunisia peaked at 28 tweets per second Total tweets mentioning Tunisia – 196k Appeared in Twitter streams 329m times Reaching 26m Twitter users
  12. 12. But also Finding missing people Enhancing education Marketing brands Understanding health following childbirth?
  13. 13. Twitter We’re going to start off using Twitter.
  14. 14. How can we use it? Website Mobile App Tablet App All broadly similar
  15. 15. Now it’s your turn!! Thanks Any questions?