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Social Media 101 SMBs 2013

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How to get started on Facebook & Twitter from tools & best practices to help links. Plus a quick look at Instagram, Vine and Pinterest.
Originally presented in Chicago for the Lincoln Park Chamber of Commerce by Richard Bouchez.

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Social Media 101 SMBs 2013

  1. 1. Social Media 101: SMBs How to get started on Facebook & Twitter from tools & best practices to help links. Plus a quick look at Instagram, Vine and Pinterest. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com
  2. 2. Social Media 101 for SMBs by Richard Bouchez is licensed under a Creative Commons Attribution- NonCommercial-ShareAlike 3.0 Unported License. Based on a work at www.InovediaMarketing.com.
  3. 3. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com https://twitter.com/richardbouchez www.linkedin.com/in/richardbouchez/ Richard Bouchez CREATED By… Original presentation given for the Lincoln Park Chamber of Commerce 2013.
  4. 4. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com Agenda • Social Media = Not Magic • Rights to share / edit • Listening Obligations • Strategy • Measurable • Tools • Posting Tips & Examples • Hootsuite • Facebook Fan Page • Overview • Prep • Setup • Steps • Twitter • Why? • Getting Started • Prep • Overview • Instagram • Pinterest • Vine & Others • Links • Image Attribution IMPORTANT: Almost every image is linked to a tip, resource page or an example so, please, clickety click!
  5. 5. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com Social Media = Magic FREE CHEAP EASY MONEY TIME COMMITMENT Viral
  6. 6. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com LISTENING Volun – told! Congratulations You have been WARNING: starting any social media account obligates you to check it, respond to questions, address comments and generally pay attention. Users WILL hold you to it.
  7. 7. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com STRATEGY Goals Testing Tweaking Tools Metrics Consistency Focus Commitment What are you going for? • Clicks • Shares • Post Likes / Favorites • Page Likes (growth) • PTAT – People Talking About This • Virality Pick SOMETHING. Measure it!
  8. 8. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com STRATEGY Goals Testing Tweaking Tools Metrics Consistency Focus Commitment Just a couple of tools… • Bit.ly • Shorten links, track clicks • Hootsuite (ow.ly) • Schedule posts, track growth, shorten links, auto generate weekly reports
  9. 9. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com POSTING DO • Images that pop! • Provoking questions • Resourceful links • Be conversational • Have conversations • Shorter is BETTER DON‟T • Over sell • Go off brand • Ignore questions • Show frustration Click a pic to view the post
  10. 10. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com HOOTSUITE FREE TOOL: Save time by scheduling posts One login for all your channels Track metrics with weekly reports Delegate tasks to team members http://hootsuite.com Fun fact: I graduated! -Richard
  11. 11. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com FAN PAGES
  12. 12. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com FAN PAGE Overview Timeline Cover photo Profile Picture Apps Photos Pinning posts Highlight (Star) posts
  13. 13. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com FAN PAGE PREP What you‟ll need: • Cover photo • Profile pic • About information • Vanity URL • Need 25+ Likes • 1 chance to change • Historical stuff? Back-fill your timeline before your page goes live! Link to cheat sheet: http://blog.hubspot.com/social- media-cover-photo-sizing-cheat-sheet
  14. 14. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com FAN PAGE SETUP … Points to ponder… 1. Open or Closed Wall • Open = more engagement = more time commitment • Closed = less engagement = less scary? 2. Private Messages on / off • See sub points above
  15. 15. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com FAN PAGE SETUP Steps… 1. Go to: https://www.facebook.com/pages/create/ 2. Choose your page category 4. Fill out the form. 5. Edit Page 6. Upload images 7. **Add at least 1 more admin** • Click “Edit Page” 8. When ready - click “publish” 9. Post something 10. Email everyone you know! 11. Bonus tip: Upload your email list! • Click “Build Audience” Watch: Hubspot „s How to Video
  16. 16. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com TWITTER …Why? • Public • Searchable • High SEO value • Journalists use it. • Brands Retweet • Widgets push updates to your Website • Extend Marketing Reach
  17. 17. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com TWITTER Getting Started 3 Steps to Gear Up for Tweeting 1. Search & follow your… • Passions • Business Influencers 2. Listen – read your feed daily. 3. Post – chime in & share!
  18. 18. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com TWITTER Prep What you‟ll need… 1. Header Image 2. Profile Photo 3. User Name (15 characters) 4. Bio (160 characters)
  19. 19. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com TWITTER Overview A Tweet can be… • 140 characters (no link) • 117 characters w/link Definitions 1. Retweet: repost a tweet to your stream 2. #Hashtag: Adding # to a word categorizes that tweet in search. 3. DM: Direct Message. A private message between user / follower.
  20. 20. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com INSTAGRAM Great for through the lens experiences: Travel Products Art Seasonal People
  21. 21. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com PINTEREST Kind of like Digital Scrap Booking: DIY Photography Crafts Recipes Products
  22. 22. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com VINE & OTHERS… https://vine.co/v/bU61aqq2YOp/embed YouTube Slideshare LinkedIn Google+ Stumbleupon Storify Tumblr Reddit … Vine Example
  23. 23. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com www.ripsoncommunications.com https://twitter.com/richardbouchez www.linkedin.com/in/richardbouchez/ www.InovediaMarketing.com Digital & Social Strategy Public Relations & Video Production SHAMELESS PLUGS…
  24. 24. BROUGHT TO YOU BY
  25. 25. ALSO BROUGHT TO YOU BY
  26. 26. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com APPENDIX: Images Flickr, by San Diego Shooter Flickr, by Steven Harris Flickr, by Ell Brown Flickr, by Richard Bouchez Images used under Creative Commons license. If you share this presentation, you do so within the original image owners CC license.
  27. 27. InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com APPENDIX: Bonus Links http://academy.hubspot.com/certification http://offers.hubspot.com/social-media- publishing-template Free Content Calendar Download Free Social Media Training
  28. 28. Thank you InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com InovediaMarketing.com

Editor's Notes

  • Fastest way to grow an account? Ads.
  • Just the act of starting any social account suddenly obligates you to pay attention to it. Turn on notificationsCheck page at least 2x per day – AM & early afternoon so you’re not in a rush to leave if something needs attention.
  • While you don’t need to build out a 3 to 5 year plan with benchmarks, it’s extremely important to put at least some thought into your goals and what you’re trying to accomplish. Trying to increase your marketing reach? Measure shares. Trying to increase
  • While you don’t need to build out a 3 to 5 year plan with benchmarks, it’s extremely important to put at least some thought into your goals and what you’re trying to accomplish. Trying to increase your marketing reach? Measure shares. Trying to increase
  • Search for your favorite brands, celebrities or influencers on Twitter or Google “Twitter + ________” to find them.
  • Search for your favorite brands, celebrities or influencers on Twitter or Google “Twitter + ________” to find them.
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