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SEO Performance Metrics
That Matter
Richard Baxter
Founder, SEOgadget.com
“We built a PR4 link”
“These people linked to you”

Whatever!
“This content campaign, it drove
conversions”

It did?
“Organic search assisted 15% more
conversions YOY increasing revenue
on the channel to £1.3m for the year
to date”

Oooooo...
I’m marketing my site.
I care about where
we’re mentioned and
how frequently…
And I care about it
because of the
REVENUE it generates.
What are your
*inputs?
What are the inputs…

We should be
measuring?
PR

Blog posting
(guest)

Twitter
(responding +
helping)

LinkedIn
(Sharing + assist)

Blog

QA
(Quora)

Online Partnershi...
Editorial Coverage

Mentions, links built
and
enquiries

Follower growth
&RT’s
Referrals

Shares, company
page follows

Nu...
Tools

We can use to
measure
# New links built
+ competitive
tracking
http://seogadget.com/find-new-and-lost-back-links-with-majesticseo/
Rightmove vs Zoopla:

=majesticAPI_toRange("majestichistory2","GetBackLinksHistory","hi
storic","www.rightmove.co.uk,www.z...
Track which sites in a serp have the highest delta (change in
backlink growth)
Tracking #New
Mentions that
don’t link
http://freshwebexplorer.moz.com

Use: seogadget -sd:seogadget.com
Track Mentions on
Twitter & Google+
Track
Engagement with
Youtube analytics
Track network
referral value in
GA
Track heavy user
contribution
Track follower
growth vs
competitor
Track
engagement on
rd party channels
3
Track growth in
particular
demographics
http://searchenginewatch.com/article/2301988/Demographics-andInterests-Coming-to-a-Google-Analytics-Profile-Near-You
Track growth in
important preconversion events
ALL»EVENT CATEGORY: Downloads »EVENT ACTION: Excel
makes no warranties, express, implied or statutory, as to the information in this presentation.
Seo metrics that matter milan 2013
Seo metrics that matter milan 2013
Seo metrics that matter milan 2013
Seo metrics that matter milan 2013
Seo metrics that matter milan 2013
Seo metrics that matter milan 2013
Seo metrics that matter milan 2013
Seo metrics that matter milan 2013
Seo metrics that matter milan 2013
Seo metrics that matter milan 2013
Seo metrics that matter milan 2013
Seo metrics that matter milan 2013
Seo metrics that matter milan 2013
Seo metrics that matter milan 2013
Seo metrics that matter milan 2013
Seo metrics that matter milan 2013
Seo metrics that matter milan 2013
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Seo metrics that matter milan 2013

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Seo metrics that matter milan 2013

  1. 1. SEO Performance Metrics That Matter Richard Baxter Founder, SEOgadget.com
  2. 2. “We built a PR4 link”
  3. 3. “These people linked to you” Whatever!
  4. 4. “This content campaign, it drove conversions” It did?
  5. 5. “Organic search assisted 15% more conversions YOY increasing revenue on the channel to £1.3m for the year to date” Ooooooooh!
  6. 6. I’m marketing my site.
  7. 7. I care about where we’re mentioned and how frequently…
  8. 8. And I care about it because of the REVENUE it generates.
  9. 9. What are your *inputs?
  10. 10. What are the inputs… We should be measuring?
  11. 11. PR Blog posting (guest) Twitter (responding + helping) LinkedIn (Sharing + assist) Blog QA (Quora) Online Partnerships (Moz, Majestic) “Offline” Partnerships Youtube Channel Email Marketing Things (tshirts, mousemats) Google+ Tools Tips Viral Content Ebooks + PDF Guides Webinars
  12. 12. Editorial Coverage Mentions, links built and enquiries Follower growth &RT’s Referrals Shares, company page follows Number of blog posts Quora followers Threads answered Network referals SEOmoz points QA threads answered Reciprocal referrals Contact regularity Number of videos Email Signups Open rate / CTR Unsubscribe rate People tweeting pics + thank you SEOgadget+ added to circles Number of tools tips Shares, links and commercial outcomes Downloads Signups + attendees
  13. 13. Tools We can use to measure
  14. 14. # New links built + competitive tracking
  15. 15. http://seogadget.com/find-new-and-lost-back-links-with-majesticseo/
  16. 16. Rightmove vs Zoopla: =majesticAPI_toRange("majestichistory2","GetBackLinksHistory","hi storic","www.rightmove.co.uk,www.zoopla.co.uk",,"item1") 4500000 4000000 3500000 3000000 2500000 Rightmove Zoopla 2000000 1500000 1000000 500000 0 1 2 3 4 5 6 7 8 9 1011121314151617181920212223242526272829303132333435363738394041424344454647484950515253545556575859606162636465666768
  17. 17. Track which sites in a serp have the highest delta (change in backlink growth)
  18. 18. Tracking #New Mentions that don’t link
  19. 19. http://freshwebexplorer.moz.com Use: seogadget -sd:seogadget.com
  20. 20. Track Mentions on Twitter & Google+
  21. 21. Track Engagement with Youtube analytics
  22. 22. Track network referral value in GA
  23. 23. Track heavy user contribution
  24. 24. Track follower growth vs competitor
  25. 25. Track engagement on rd party channels 3
  26. 26. Track growth in particular demographics
  27. 27. http://searchenginewatch.com/article/2301988/Demographics-andInterests-Coming-to-a-Google-Analytics-Profile-Near-You
  28. 28. Track growth in important preconversion events
  29. 29. ALL»EVENT CATEGORY: Downloads »EVENT ACTION: Excel
  30. 30. makes no warranties, express, implied or statutory, as to the information in this presentation.

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