SEO in 2013 - Search London - Richard Baxter [SEOgadget.com]

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My presentation from the final Search London meetup.

More details here: http://www.meetup.com/search-london/

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SEO in 2013 - Search London - Richard Baxter [SEOgadget.com]

  1. 1. SEO in............................................................................................................................................................................................... 2013 Richard Baxter: SEOgadget Group Credit: http://500px.com/00alexx
  2. 2. ............................................................................................................................................................................................... Here’s the problem:
  3. 3. ...............................................................................................................................................................................................
  4. 4. “What are the most popular chandeliers?”............................................................................................................................................................................................... Yes, really.
  5. 5. ............................................................................................................................................................................................... Marketing, that ain’t.
  6. 6. ............................................................................................................................................................................................... We are better than that, so are these guys:
  7. 7. ...............................................................................................................................................................................................
  8. 8. ............................................................................................................................................................................................... It’s got to be this good:
  9. 9. ............................................................................................................................................................................................... Source: http://www.evanshalshaw.com/bondcars/
  10. 10. ............................................................................................................................................................................................... Source: http://www.campaignlive.co.uk/news/1157304/
  11. 11. ............................................................................................................................................................................................... Source: http://www.space.com/18060-lego-space-jump-video-skydive-record.html
  12. 12. ............................................................................................................................................................................................... In 2013, we optimise everything
  13. 13. ............................................................................................................................................................................................... Source: http://www.valvesoftware.com/company/Valve_Handbook_LowRes.pdf
  14. 14. ID Target Partners Market............................................................................................................................................................................................... Associations Outreach Our Tools Infographics Hire an authority Email writer with audience Things SEOgadget.com Our Guides Social Commenter #RCS Video Tips About Us Careers Page G+ Cheat Sheets Blog Webinars Custom 404
  15. 15. ...............................................................................................................................................................................................
  16. 16. ...............................................................................................................................................................................................
  17. 17. ...............................................................................................................................................................................................
  18. 18. ............................................................................................................................................................................................... #RCS
  19. 19. ...............................................................................................................................................................................................
  20. 20. ...............................................................................................................................................................................................
  21. 21. ...............................................................................................................................................................................................
  22. 22. ...............................................................................................................................................................................................
  23. 23. ...............................................................................................................................................................................................
  24. 24. ............................................................................................................................................................................................... Because, we want to make friends
  25. 25. ...............................................................................................................................................................................................
  26. 26. ...............................................................................................................................................................................................
  27. 27. ...............................................................................................................................................................................................What is SEO in 2013?
  28. 28. ............................................................................................................................................................................................... 1.Get discovered 2.Win mentions 3.Earn trust 4.Make money
  29. 29. ............................................................................................................................................................................................... Get out of the comfort zone Source: San Francisco Asian Museums Samsung Room, CA
  30. 30. Stay............................................................................................................................................................................................... up to date Source: http://onemansblog.com
  31. 31. ...............................................................................................................................................................................................
  32. 32. Learn............................................................................................................................................................................................... mobile Credit: http://500px.com/fredandtheworld
  33. 33. ...............................................................................................................................................................................................
  34. 34. ............................................................................................................................................................................................... Read this: http://wail.es/post/really-responsive-design
  35. 35. ............................................................................................................................................................................................... Create new ways to earn links communicate ideas
  36. 36. ...............................................................................................................................................................................................
  37. 37. ............................................................................................................................................................................................... Master technical SEO Credit: http://500px.com/kaminoo
  38. 38. ............................................................................................................................................................................................... GWMT index status: It’s cool, but not directly actionable
  39. 39. ............................................................................................................................................................................................... Yeah, there’s something wrong but what?! You need log file analysis…
  40. 40. ............................................................................................................................................................................................... Request URIs Server headers 120000 120000 Count of 100000 Request URL 100000 Count of Ajax 80000 80000 Count of Image 60000 60000 Count of Total 40000 iFrame 40000 Count of 20000 Widgetame 20000 0 0 Total £100,000 in recovered traffic
  41. 41. Target your audience,............................................................................................................................................................................................... not the links Credit: http://500px.com/tresemes
  42. 42. ............................................................................................................................................................................................... Where is your target market?
  43. 43. Top 30 Most Frequently Shared Domains by Top / Relevant Influencers of............................................................................................................................................................................................... Our Marketing Directors 30 25 20 15 Count Of Occurrence 10 5 0 http://wallblog.co.uk/2012/10/26/turning-seo-link-building-into- seo-audience-targeting-with-twitter-profiling/
  44. 44. Learn............................................................................................................................................................................................... CRO + what sells Source: Confetti
  45. 45. ............................................................................................................................................................................................... Source: http://www.crutchfield.com/
  46. 46. ............................................................................................................................................................................................... Work with data
  47. 47. ............................................................................................................................................................................................... + http://seogadget.com/tools/the-links-api-extension-for-mozscape/ And http://nielsbosma.se/projects/seotools/
  48. 48. ............................................................................................................................................................................................... wire frame Source: rofanator everything
  49. 49. ............................................................................................................................................................................................... Source: rofanator
  50. 50. cobble............................................................................................................................................................................................... together apps Source: rofanator
  51. 51. ...............................................................................................................................................................................................
  52. 52. ...............................................................................................................................................................................................
  53. 53. ............................................................................................................................................................................................... Via: @sharkseo
  54. 54. ...............................................................................................................................................................................................
  55. 55. ...............................................................................................................................................................................................Earn theadoration ofyourcommunity
  56. 56. ...............................................................................................................................................................................................
  57. 57. ...............................................................................................................................................................................................
  58. 58. ............................................................................................................................................................................................... Do it differently Credit: http://500px.com/AidaHadid
  59. 59. ...............................................................................................................................................................................................
  60. 60. ...............................................................................................................................................................................................
  61. 61. THANK YOU Richard Baxter, Founder, SEOgadget Download this presentation: http://slidesha.re/QHVTTcTwitter: @richardbaxterBlog: seogadget.co.ukEmail: richard@seogadget.co.uk

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