1.
#MozCon
Richard Baxter
REALLY TARGETED OUTREACH

2.
"Hey, we need
to get some
links!"

3.
"Let's do some
outreach!"

4.
Credit: http://www.flickr.com/photos/leonahobbs/
AT FIRST
I WAS
LIKE

5.
Credit: http://www.flickr.com/photos/doublebug/
THEN I
WAS LIKE

6.
Credit: http://www.flickr.com/photos/remcat/
AND
NOW I’M
JUST

7.
I STARTED
WITH GOOGLE

8.
Let'sdosome
marketing…

9.
Iwanttofindoutwhere
mytargetmarketis

10.
Iwanttofindoutwhat
they'resharing

11.
Iwanttoknowwhoto
contact

12.
Option1:Google
"writeforus”+marketing
(orwhatever)

13.
Takeoption1:
Youunderstandnothing.

14.
Option2:
Collectdata+analyze+
besmart

15.
0
20
40
60
80
100
120
0
5
10
15
20
25
30
35
40
45
50
blog.bufferapp.com
blog.mindjet.com
techcrunch.com
instagram.com
mashable.com
blogs.hbr.org
advanced-…
joel.is
news.blinkbox.com
gawker.com
venturebeat.com
performinsider.com
blog.lift.do
saastr.com
worldobserveronline…
variety.com
thenextweb.com
kottke.org
lifehacker.com
zenhabits.net
siliconangle.com
blog.kissmetrics.com
blog.kippt.com
stratechery.com
ibeconnects.com
sfy.co
jonyiveredesignsthin…
en.wikipedia.org
online.wsj.com
science.time.com
cmo.com
brw.com.au
twitpic.com
business.time.com
readwrite.com
songza.com
blog.hubspot.com
isotropic.org
unbounce.com
blog.trendrr.com
m.vanityfair.com
econsultancy.com
mobile.smashingma…
exp.lore.com
michaelhyatt.com
hollykl.newsvine.com
blog.capwatkins.com
elitedaily.com
resources.limelight.c…
websuccessteam.com
latinafatale.com
vooza.com
wronghands1.wordp…
supportops.co
e27.co
blog.contentforest.com
videos.digg.com
jobs.bufferapp.com
Count of
Domain
pda

16.
Beautifulwebsites

17.
Stillnotconvinced?

18.
0
10
20
30
40
50
60
70
80
Average Domain Authority
Twitter Shares
Google Search
Results

19.
Youtookoption2:
Youunderstand
everything.

20.
There'sabetterway–
anditdoesn'tinvolve
Google.

21.
Who are
you
targeting?
Identify
influencer
intersect
What Are
those
people
sharing?
Be there
Reallytargetedoutreach

22.
Domains shared by pro snowboarders
instagram.com
www.martyrobertson.com
www.redbull.com
imaginate.redbull.com
pbs.twimg.com
www.pinkbike.com
offerpop.com
www.snowboardermag.com
live.redbull.tv
www.golfdigest.com
beachlifestyle.com
www.usopen.com
thepurebar.com
www.youtube.com
vimeo.com
tmi.me
0
200
400
600
800
instagram.com facebook.com youtube.com foursquare.com pinterest.com twitpic.com vine.co
Social sites shared by people interested in
snowboarding

23.
Wanttoknowhowtodo
it?

24.
Youneedthese3tools:

25.
#MozCon
Get TAGS v5

26.
#MozCon
And the rest:

27.
Credit: http://www.flickr.com/photos/wundoroo/
FETCH!

28.
#MozCon
Authorize the app

29.
#MozCon
You get a window like this…

30.
#MozCon
Then get a Twitter OAuth Consumer Key:
GO TO: https://dev.twitter.com/apps/new

31.
Findyouraudience

32.
#MozCon

33.
#MozCon
Grab Their Shared Links with Advanced
Twitter Search:
filter:links
from:richardbaxter OR
from:randfish OR
from:wilreynolds

34.
Constructthesearch
query,fast:
http://bit.ly/followerwonkfetcher

35.
#MozCon

36.
#MozCon
Paste your query into TAGs
Then, click run!

37.
#MozCon
If it worked, it’ll look bad ass:

38.
#MozCon
TIP: Create profiles for every target group

39.
Credit: http://www.flickr.com/photos/backinthepack/
OK am listening

40.
#MozCon
Here’s your next template:
bit.ly/mozcontemplate

41.
#MozCon

42.
#MozCon

43.
#MozCon

44.
Makethedata
actionable

45.
#MozCon
Ta Da! Data…
Tweet
Entity
Data
User
Followers
Shared
URL
Domain
Author
Social
stuff

46.
#MozCon

47.
#MozCon
Pull through tweets, user + entity data
=OFFSET
(INDIRECT("'Twitter Archive'!“
&
ADDRESS(6,COLUMN()+3,4)),ROW()-2,0,1,1)

48.
#MozCon
=RegexpFind
(G25,
"(
https?://)?([da-z.-]+).([a-z.]{2,6})([/w .-]*)*/?
")
Extract the shared URL

49.
#MozCon
Scrape the author name
=XPathOnUrl
(
[Unshortened_URL],"//a[@rel='author']“
)

50.
#MozCon
Get the contact details
use: tools.seogadget.co.uk or tools.seogadget.co.uk/use_api

51.
Iactuallydidsome
outreachwiththisdata

52.
0
20
40
60
80
100
120
0
5
10
15
20
25
30
35
40
45
50
blog.bufferapp.com
blog.mindjet.com
techcrunch.com
instagram.com
mashable.com
blogs.hbr.org
advanced-…
joel.is
news.blinkbox.com
gawker.com
venturebeat.com
performinsider.com
blog.lift.do
saastr.com
worldobserveronline…
variety.com
thenextweb.com
kottke.org
lifehacker.com
zenhabits.net
siliconangle.com
blog.kissmetrics.com
blog.kippt.com
stratechery.com
ibeconnects.com
sfy.co
jonyiveredesignsthin…
en.wikipedia.org
online.wsj.com
science.time.com
cmo.com
brw.com.au
twitpic.com
business.time.com
readwrite.com
songza.com
blog.hubspot.com
isotropic.org
unbounce.com
blog.trendrr.com
m.vanityfair.com
econsultancy.com
mobile.smashingma…
exp.lore.com
michaelhyatt.com
hollykl.newsvine.com
blog.capwatkins.com
elitedaily.com
resources.limelight.c…
websuccessteam.com
latinafatale.com
vooza.com
wronghands1.wordp…
supportops.co
e27.co
blog.contentforest.com
videos.digg.com
jobs.bufferapp.com
Count of
Domain
pda

53.
Andthat,isreally
targeted.
Enjoytherestof
#MozCon!

54.
#MozCon